The Thomas Blog

What Is Industrial Marketing? (With Examples)

Today, marketing without a business plan in place is nearly impossible if you want to drive results—and it's even more true in the manufacturing sector.

You need to align your strategy of bringing in new clients with how you're planning to expand into new markets, work at capacity, and expand your company.

Industrial marketing can help you create a competitive strategy and drive financial success. Using techniques that work best for each business, its customers, and its leads to get people interested in products or services.

With that background out of the way, let's dive right in and discuss more about what industrial marketing is and its impact.

4 Reasons Why Manufacturers Use Video Marketing

Offering informative blogs, white papers, eBooks, infographics, case studies, calculators, checklists, and other forms of content not only helps garner new leads, but also establishes you as a knowledgeable thought leader in your industry.

Developing fresh, new content can also improve your SEO rankings, making it easier for people to find your company online.

While you may be providing ample written content for your site visitors, you might be missing one crucial component — videos. Increasingly important in today's digital landscape, video content allows for efficient dissemination of complex information while providing an interactive, engaging user experience.

13 Ways To Improve Your Manufacturing Blog (For Beginners)

A great blog can serve as the foundation of your industrial content marketing strategy and fuel lead generation. For most manufacturers and industrial companies, the primary goal of a blog is to drive quality website traffic from search engines — so make sure you understand the goals of your blog. It will influence the way you craft the content.

11 Top Content Marketing Ideas For Manufacturers (For Each Stage Of The Buying Process)

So you’ve realized that your traditional growth tactics just weren’t working, and you're ready to get your inbound marketing strategy off the ground. Great! To refresh, inbound marketing focuses on creating educational content that pulls people toward your industrial website.

So what do you need to drive qualified buyers to your website? Content! Let's go through some of the best content marketing ideas for manufacturers and industrial companies.

Thomas Factory Tours: Industrial Video Production Examples for Custom Manufacturers and OEMs

For industrial manufacturers, giving prospects a tour of their factories or plants helps showcase their processes and capabilities, and it lends legitimacy to their businesses. The most effective way to scale these tours is to use video content that can be posted, shared, and housed in the digital space, ready to be viewed at the click of a button.

The videos below, divided into sections based on each company's offerings, highlight strong examples of how industrial companies from different industries have given buyers a front-row seat to see their operations' inner workings and show what makes them a strong partner for their customers.

 Skip to:

1. CNC Milling and Machining Services
2. Spinning, Forging, and Casting
3. Stamping, Sheet Metal, and Tubing Fabrication
4. Plastics and Rubber Fabrication
5. End Product Production
6. Heat Treating and Finishing

**When you purchase video advertising on Thomasnet.com, we include video content production for FREE for OEMs, Distributors, and Service Companies

Industrial Marketing Content: Ideas To Continue Success After Your First Campaign

Investing in original, quality content creation is essential to website success and high-quality lead generation. If you’ve completed your first content marketing campaign and are looking for more industrial marketing content ideas to take your lead generation strategy to the next level, check out the below tips.

Interactive Graphic Website Examples For Manufacturers

Content marketing is a key component of any industrial marketing plan. But suppose you want to step up your engagement from the usual content marketing types like blogs or eBooks. In that case, you may want to consider supplementing your efforts with interactive graphic website examples.

7 Ways To Get Blog Post Ideas For Manufacturing

One of the best ways to reach out to your customers and provide them with information about your business or manufacturing processes is through valuable marketing content. A blog will not only allow you to provide customers with information, but it will also give you a chance to incorporate a variety of well-positioned keywords into your content. The keyword-rich content you produce through blogging will showcase your expertise and raise your website’s authority.

What Industrial Buyers Care About Most When Shortlisting New Suppliers

The industrial buying process can be long and complex. Buyers these days prefer to source, research, compare, and shortlist potential partners anonymously online. Creating a shortlist is an essential component of the supplier discovery and selection process, but what kind of information are these buyers looking for, and what factors matter most when deciding to make a purchase decision?

We polled more than 400 real, verified, and registered buyers who source on the Thomas Network. Here a look at the top 4 most important factors they consider when sourcing new suppliers.