SEO Basics for Manufacturers and Industrial Companies
You know you want more new customers, and you know your website is key to getting them to your company, so how can you connect the dots? When you do a Google search, you’re likely to click on a link from one of the first five results. Have you ever given any thought to exactly how one of those sites gets to a top slot? It's a lead generation tactic fueled by organic search and search engine optimization (SEO) to drive your target audience to your website.
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What Is A Pillar Page? (And Why It Matters For Your Industrial SEO Strategy)
You’ll hear time and time again that the way people search is changing. People don’t only search by keywords, but full phrases, complete questions, and the use of voice search are increasing with products such as Amazon Alexa and Google Assistant.
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Onsite SEO Vs Offsite SEO: What's The Difference?
A polished, modern, and optimized industrial website can help you generate leads and grow your business. However, just having a great website isn’t enough — you need qualified buyers to actually visit your site.
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Make Rich Snippets Part Of Your SEO Strategy
Think for a moment about the thought process you go through when buying a product or service. One of the first steps in this process is figuring out which features are most important to you.
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What You Need To Know About Google's New SEO Scoring Tool
Cracking the Google SEO algorithm can be a bit daunting, but earlier this week, the search giant launched a new set of tools designed to bring about some clarity. Here's what you need to know about the tools, and how you can incorporate them into your industrial marketing.
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8 Tips To Becoming A More Productive Industrial Marketer
Boosting productivity on the shop floor can help you expand capacity, reach new customers, and grow your business.
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Industrial Marketing: Trick Or Treat?
As a kid, one of the best parts of Halloween came at the end of the night, when you would rush home and dump out your bag of goodies to see what you got. Of course, you hoped that your bounty contained tons of your favorite treats. But inevitably, hidden amongst the chocolate bars and fruit snacks, you'd come across something truly terrifying — like spare change or a pencil sharpener. What a letdown!
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6 SEO Myths You Can Ignore
For many industrial companies, search engine optimization (SEO) is still shrouded in mystery. It’s understandable — the rules and “best practices” are ever-evolving, shifting constantly as new technologies and trends come and go. It’s no surprise, then, that there are a lot of misconceptions surrounding SEO.
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The Latest On Manufacturing Reshoring
There’s been a ton of speculation on the state of U.S. manufacturing over the past few years, especially as reshoring initiatives continue to gain traction across different industries. According to the Reshoring Initiative, an organization that helps U.S. manufacturers pursue and realize the benefits of reshoring, combined reshoring and related foreign direct investments (FDI) announcements are up 2800% since 2010.
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