The Thomas Blog

SEO Vs. SEM Vs. PPC: What’s The Difference?

The industrial manufacturing sector is constantly seeing new technological innovations and advancements as businesses compete to stay ahead of the competition and at the forefront of their industry. Similarly, digital B2B advertising and marketing practices undergo the same rapid rate of change and advancement. But with so many options and platforms available today, getting started can be daunting — especially if you're new to the industrial marketing world.

Some of the most common questions we field at Thomas involve a slew of acronyms — SEO, SEM, and PPC: What’s the difference between SEO, SEM, and PPC, and what can they do for my company?

8 Wordpress SEO Plugins To Optimize Your Website

Search engines are a major source of website traffic — 93% of all internet experiences start with a search engine. So it makes sense that many manufacturers are stepping up their online presence by using Wordpress for their website and implementing smart SEO to get their website found.

If you think about your own behavior when you type in some keywords or key phrases, you probably click on one of the first few results on the page. If you’re serious about having your business' website make it to the top spot on Google, make SEO one of your priorities. In fact last year, 61% of companies listed growing SEO as their biggest priority. Luckily, you don’t need to be an SEO expert to begin.The following list of plugin recommendations can help improve SEO on your Wordpress website.

SEO Basics for Manufacturers and Industrial Companies

You know you want more new customers, and you know your website is key to getting them to your company, so how can you connect the dots? When you do a Google search, you’re likely to click on a link from one of the first five results. Have you ever given any thought to exactly how one of those sites gets to a top slot?  It's a lead generation tactic fueled by organic search and search engine optimization (SEO) to drive your target audience to your website. 

What Is A Pillar Page? (And Why It Matters For Your Industrial SEO Strategy)

You’ll hear time and time again that the way people search is changing. People don’t only search by keywords, but full phrases, complete questions, and the use of voice search are increasing with products such as Amazon Alexa and Google Assistant.

Onsite SEO Vs Offsite SEO: What's The Difference?

A polished, modern, and optimized industrial website can help you generate leads and grow your business. However, just having a great website isn’t enough — you need qualified buyers to actually visit your site.

Make Rich Snippets Part Of Your SEO Strategy

Think for a moment about the thought process you go through when buying a product or service. One of the first steps in this process is figuring out which features are most important to you.

What You Need To Know About Google's New SEO Scoring Tool

Cracking the Google SEO algorithm can be a bit daunting, but earlier this week, the search giant launched a new set of tools designed to bring about some clarity. Here's what you need to know about the tools, and how you can incorporate them into your industrial marketing.

6 SEO Myths You Can Ignore

For many industrial companies, search engine optimization (SEO) is still shrouded in mystery. It’s understandable — the rules and “best practices” are ever-evolving, shifting constantly as new technologies and trends come and go. It’s no surprise, then, that there are a lot of misconceptions surrounding SEO.

The Latest On Manufacturing Reshoring

There’s been a ton of speculation on the state of U.S. manufacturing over the past few years, especially as reshoring initiatives continue to gain traction across different industries. According to the Reshoring Initiative, an organization that helps U.S. manufacturers pursue and realize the benefits of reshoring, combined reshoring and related foreign direct investments (FDI) announcements are up 2800% since 2010.