The Thomas Blog

Industrial Marketing Content: Ideas To Continue Success After Your First Campaign

Investing in original, quality content creation is essential to website success and high-quality lead generation. If you’ve completed your first content marketing campaign and are looking for more industrial marketing content ideas to take your lead generation strategy to the next level, check out the below tips.

SEO For Manufacturers And Industrial Companies In 2021: Is SEO Worth It?

For many manufacturers and industrial companies, search engine optimization (SEO) is still shrouded in mystery. It’s understandable — the rules and “best practices” are ever-evolving, shifting constantly as new technologies and trends come and go. It’s no surprise, then, that there are a lot of misconceptions surrounding SEO.

So if you're new to the digital marketing world, let's take a step back to the basics of SEO and help you understand its worth to manufacturers and industrial companies.

How Manufacturers Can Maintain Healthy Website Traffic Following Google's New Algorithm Changes

Recently, Google updated the factors it reviews when determining which websites show up first when buyers search the web for their desired products or services. This means that manufacturers, like all other businesses, could see their rankings change relative to those of their competitors. It is especially critical for marketing leaders to address these changes now as a recent HubSpot report shows that traffic in the manufacturing space has recently dipped 7.2% due in part to greater market influences.

To help you understand and address these changes to maintain or improve your search rankings in Google’s search results, let’s take a look at a few of the finer details around this change.

Understanding the Different Traffic Sources To Your Manufacturing Website

For manufacturers, every website visit means there’s a chance a prospect could evaluate you as a potential supplier, sign up to learn more about your services, or reach out with a request for quote. If you’re taking efforts to grow your brand awareness and generate new traffic, it’s important to understand these different website traffic sources and how to grow each of them.

2021 SEO Tips For Industrial Distributors

Search engine optimization (SEO) has been around for quite some time, but it has become increasingly important for industrial distributors to adopt as more B2B customers purchase products online. 

Google plans to update its algorithm this year to include a factor called Page Experience. At a minimum, the content on an industrial distributor’s website should be valuable to your readers and easy to navigate. But your loading speed, mobile-friendliness, and visual stability contribute to your page experience too. Now is the time to take essential steps on your website’s health if you want to keep your page rankings high.

Top 5 SEO Examples For Manufacturers

Maintaining a helpful, informative website is critical for reaching your targeted audience and positioning yourself as a leader in your industry. But if your website is out of date or isn’t properly optimized for end users, you’re likely missing out on a lot of valuable lead opportunities and repeat business.

Thomas connects buyers, engineers, and MRO professionals to more than 500,000 North American manufacturers daily — and we’ve created thousands of lead generating websites for manufacturers so we know a thing or two about the industrial space.

According to Pew Research & Merit, millennials are the largest generation in the U.S. workforce, with 73% involved in purchasing products or services for their companies. Why does this matter to manufacturers? Millennials’ involvement in purchasing decisions will continue to grow as they age, and because they are digitally native, they’re doing business online. The strategies you invest in today to maintain your website will either make or break your next new business deal.

To ensure your website stands out from your competitors, and helps you pull in the leads you need, we’ve gathered our top 5 SEO website examples.

SEO For CNC Machine Shops

In the crowded marketplace of CNC machine shops, it’s becoming more and more important to stand out on search engines. Ranking on the first page of Google for valuable terms allows a business to bring in new customers, but it’s not always obvious what search engines prefer.

Backlinks 101: For Manufacturers & Distributors

You’ve worked hard to build an online presence but now, as you’re trying to increase the quality of traffic to your website, you keep coming across the term “backlink.” Raise your hand if you’ve tried to ignore the term, what it means for your website, and focused on other SEO traffic-building tactics.

No shame! Some of the best marketers have been there before.

SEO Vs. SEM Vs. PPC For Manufacturers: What’s The Difference?

The industrial manufacturing sector is constantly seeing new technological innovations and advancements as businesses compete to stay ahead of the competition and at the forefront of their industry. Similarly, digital B2B advertising and marketing practices undergo the same rapid rate of change and advancement. But with so many options and platforms available today, getting started can be daunting — especially if you're new to the industrial marketing world.

Some of the most common questions we field at Thomas involve a slew of acronyms — SEO, SEM, and PPC: What’s the difference between SEO, SEM, and PPC, and what can they do for my company?