The Thomas Blog

Backlinks 101: For Manufacturers & Distributors

You’ve worked hard to build an online presence but now, as you’re trying to increase the quality of traffic to your website, you keep coming across the term “backlink.” Raise your hand if you’ve tried to ignore the term, what it means for your website, and focused on other SEO traffic-building tactics.

No shame! Some of the best marketers have been there before.

SEO Vs. SEM Vs. PPC For Manufacturers: What’s The Difference?

The industrial manufacturing sector is constantly seeing new technological innovations and advancements as businesses compete to stay ahead of the competition and at the forefront of their industry. Similarly, digital B2B advertising and marketing practices undergo the same rapid rate of change and advancement. But with so many options and platforms available today, getting started can be daunting — especially if you're new to the industrial marketing world.

Some of the most common questions we field at Thomas involve a slew of acronyms — SEO, SEM, and PPC: What’s the difference between SEO, SEM, and PPC, and what can they do for my company?

How To Increase Your SEO Traffic (An 8-Day Planner)

There is no magic bullet or quick fix for good SEO. The algorithms that search engines use to rank sites and pages — Google’s are particularly challenging — constantly change. This negates any possible SEO “hacks” you could try.

The true key to good SEO for manufacturers is a long-term strategy that uses proven best practices but remains flexible as situations change. It doesn't matter if you're well-seasoned in the search engine marketing field or are just wrapping your head around what you need to do to get started, here's what the first few days of a 30 day plan looks like to increase your SEO traffic.

SEO Best Practices For Environmental Systems Manufacturers

More businesses are turning to online tactics to get their businesses found by more customers — but once you create a strong online presence, how do you continue building the traffic? 

We always suggest beginning with your goals first. What are your marketing goals trying to accomplish? Setting goals ensures you’re maximizing your effectiveness and ensures you can tie them to measurable results. Once you've established clear goals, communicate them with your team, designer, or industrial agency.

For environmental systems manufacturers, today's global pandemic situation presents valuable business opportunities for growth. Here are tips to take your website traffic to the next level and increase your reach to more buyers.

Top SEO Questions Manufacturers & Industrials Ask

Recently, we hosted a webinar SEO 101 for Manufacturers: Targeting The Right Google Traffic. We went back to the basics and discussed the important steps manufacturers should take to get the most out of their website, content marketing, and SEO efforts. Let's take a look at the questions our audience of manufacturers and industrial companies asked at the end of the webinar and how we answered them.

Creating More Industrial Marketing Content Ideas After Your First Campaign

Investing in original, quality content creation is essential to website success and high-quality lead generation. If you’ve completed your first content marketing campaign and are looking for more industrial marketing content ideas to take your lead generation strategy to the next level, check out the below tips.

8 Wordpress SEO Plugins To Optimize Your Website

Search engines are a major source of website traffic — 93% of all internet experiences start with a search engine. So it makes sense that many manufacturers are stepping up their online presence by using Wordpress for their website and implementing smart SEO to get their website found.

If you think about your own behavior when you type in some keywords or key phrases, you probably click on one of the first few results on the page. If you’re serious about having your business' website make it to the top spot on Google, make SEO one of your priorities. In fact last year, 61% of companies listed growing SEO as their biggest priority. Luckily, you don’t need to be an SEO expert to begin.The following list of plugin recommendations can help improve SEO on your Wordpress website.

SEO Basics for Manufacturers and Industrial Companies

You know you want more new customers, and you know your website is key to getting them to your company, so how can you connect the dots? When you do a Google search, you’re likely to click on a link from one of the first five results. Have you ever given any thought to exactly how one of those sites gets to a top slot?  It's a lead generation tactic fueled by organic search and search engine optimization (SEO) to drive your target audience to your website. 

What Is A Pillar Page? (And Why It Matters For Your B2B SEO Strategy)

You’ll hear time and time again that the way people search is changing. People don’t only search by keywords, but full phrases, complete questions, and the use of voice search are increasing with products such as Amazon Alexa and Google Assistant.