Search Engine Optimization is a game with constantly changing rules, and if you want your site to rank prominently in search results, it’s imperative that you understand the latest rulebook.
Unfortunately, that’s easier said than done. Because, for all intents and purposes, there is no rulebook.
We’re currently in the midst of one of the most turbulent periods of search engine ranking fluctuations ever — and even the experts are having a difficult time figuring out why.
What does that mean to you as an industrial marketer? We’ll break it down.