Onsite SEO Vs Offsite SEO: What's The Difference?
A polished, modern, and optimized industrial website can help you generate leads and grow your business. However, just having a great website isn’t enough — you need qualified buyers to actually visit your site.
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Make Rich Snippets Part Of Your SEO Strategy
Think for a moment about the thought process you go through when buying a product or service. One of the first steps in this process is figuring out which features are most important to you.
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What You Need To Know About Google's New SEO Scoring Tool
Cracking the Google SEO algorithm can be a bit daunting, but earlier this week, the search giant launched a new set of tools designed to bring about some clarity. Here's what you need to know about the tools, and how you can incorporate them into your industrial marketing.
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8 Tips To Becoming A More Productive Industrial Marketer
Boosting productivity on the shop floor can help you expand capacity, reach new customers, and grow your business.
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Industrial Marketing: Trick Or Treat?
As a kid, one of the best parts of Halloween came at the end of the night, when you would rush home and dump out your bag of goodies to see what you got. Of course, you hoped that your bounty contained tons of your favorite treats. But inevitably, hidden amongst the chocolate bars and fruit snacks, you'd come across something truly terrifying — like spare change or a pencil sharpener. What a letdown!
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6 SEO Myths You Can Ignore
For many industrial companies, search engine optimization (SEO) is still shrouded in mystery. It’s understandable — the rules and “best practices” are ever-evolving, shifting constantly as new technologies and trends come and go. It’s no surprise, then, that there are a lot of misconceptions surrounding SEO.
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What Voice Search Optimization Means For Your Industrial Marketing
An increasing number of people are talking instead of typing their searches. In 2016, Google CEO Sundar Pichai announced that 20% of mobile queries are voice searches. Google’s voice recognition technology is now 95% accurate, and there are more than 33 million devices in circulation that can process spoken commands.
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Why Quality Is More Important Than Quantity For Website Traffic
It’s common sense that you need to drive traffic to your website in order to increase leads. And if you’re showing signs of growth, that’s a great start! But many companies get fooled by statistics showing heavy site traffic and essentially disregard how qualified — or unqualified — those visitors actually are.
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