An increasing number of people are talking instead of typing their searches. In 2016, Google CEO Sundar Pichai announced that 20% of mobile queries are voice searches. Google’s voice recognition technology is now 95% accurate, and there are more than 33 million devices in circulation that can process spoken commands.Read More »
Let’s say a manufacturing firm needs a new supplier. One of the first places they’ll go is the Internet. They enter some keywords, and Google or another search engine returns a list of results; this is an organic search.Read More »
Search Engine Optimization is a game with constantly changing rules, and if you want your site to rank prominently in search results, it’s imperative that you understand the latest rulebook.
Unfortunately, that’s easier said than done. Because, for all intents and purposes, there is no rulebook.Read More »
We talk a lot about SEO. Whether Google is making updates to its search results page and algorithms, we're keeping an eye on new search trends and sharing industrial SEO best practices — there's no shortage of discussion points.
Since we've covered optimization techniques, tips, and trends extensively in the past few months, we thought it would be helpful for you to take a step back and address what makes good SEO so particularly important for manufacturing companies.
Let's start at the beginning.Read More »
If manufacturers have not already begun talking to employees and colleagues about the importance of casting their ballots on November 8, the time is now.
With so many close races from the top of the ticket to the bottom of the ballot, the 12 million manufacturing workers in the U.S. can play a huge role in electing our future leaders.Read More »
There's a lot to keep track of if you're marketing in the industrial space: You need to send out regular email marketing campaigns, follow best practices on social media, keep your website up-to-date, push out paid advertising campaigns and make sure you're getting plenty of organic traffic.Read More »
Pay-per-click marketing and search engine optimization have an interesting relationship — the two tactics can be rivals, work together seamlessly or simply coexist.
While many companies tend to treat them as completely separate entities, Google's most recent updates cemented tangible overlap between the two, which needs to be considered in every search engine marketing strategy.Read More »
Every business has different products and services, but they share the same marketing goal: to rank on Page 1 in Google.
So if you don’t see top spots for your business in organic searches, it can be frustrating — especially since Google will never reveal its search algorithm’s secret sauce. This algorithm contains more than 200 unique signals that factor into your website’s ranking.
Luckily, Google has shared clues to the algorithm signals in its own publications for SEO and marketing experts to leverage. Sharing these clues ensures a better Internet experience for all Google users and allows marketing agencies like RPM to develop content and website structuring strategies that deliver higher organic ranking performances.Read More »