There's a lot to keep track of if you're marketing in the industrial space: You need to send out regular email marketing campaigns, follow best practices on social media, keep your website up-to-date, push out paid advertising campaigns and make sure you're getting plenty of organic traffic.Read More »
Pay-per-click marketing and search engine optimization have an interesting relationship — the two tactics can be rivals, work together seamlessly or simply coexist.
While many companies tend to treat them as completely separate entities, Google's most recent updates cemented tangible overlap between the two, which needs to be considered in every search engine marketing strategy.Read More »
Every business has different products and services, but they share the same marketing goal: to rank on Page 1 in Google.
So if you don’t see top spots for your business in organic searches, it can be frustrating — especially since Google will never reveal its search algorithm’s secret sauce. This algorithm contains more than 200 unique signals that factor into your website’s ranking.
Luckily, Google has shared clues to the algorithm signals in its own publications for SEO and marketing experts to leverage. Sharing these clues ensures a better Internet experience for all Google users and allows marketing agencies like RPM to develop content and website structuring strategies that deliver higher organic ranking performances.Read More »
If your content marketing strategy is progressing while your website traffic slumps, your reaction will surely be one of confusion. We've all been there.Read More »
You’re in the industrial marketing space, and you need the world (which, in 2016, means the internet) to know how great your company is.
You’ve got amazing content that should provide your visitors with enough incentive to offer up some basic information in order to access, but you can’t take any chances. You want to make sure your conversion rate is as high as possible.Read More »
By now you’ve likely heard about the changes Google is making to its search results page, and if not, here’s your 15-second recap:
Up until recently, a standard search brought up a page of organic results with advertising slots on the top and side of the page. Now, they’re removing sidebar ads in favor of product listings and adding more paid slots on the top and bottom.Read More »
I get any number of these questions on a daily basis: Is this headline good for SEO? Can you optimize this page? What’s the best practice for backlinks? How do I improve my rank for that? Does this type of content help drive traffic?Read More »
You know you want more new customers, and you know your website is key to getting them to your company, so how can you connect the dots? You heard it here first: search engine optimization.
As the Director of Search Marketing at Thomas, I’ve blogged a few times about increasing web traffic, user experience and best practices.Read More »
We all want more business opportunities, right? Even if you run a small manufacturing shop with a few big customers, it’s a good idea to have a steady supply of new prospects coming in – just in case. But how can you get their attention?Read More »