Every business has different products and services, but they share the same marketing goal: to rank on Page 1 in Google.
So if you don’t see top spots for your business in organic searches, it can be frustrating — especially since Google will never reveal its search algorithm’s secret sauce. This algorithm contains more than 200 unique signals that factor into your website’s ranking.
Luckily, Google has shared clues to the algorithm signals in its own publications for SEO and marketing experts to leverage. Sharing these clues ensures a better Internet experience for all Google users and allows marketing agencies like RPM to develop content and website structuring strategies that deliver higher organic ranking performances.Read More »
If your content marketing strategy is progressing while your website traffic slumps, your reaction will surely be one of confusion. We've all been there.Read More »
You’re in the industrial marketing space, and you need the world (which, in 2016, means the internet) to know how great your company is.
You’ve got amazing content that should provide your visitors with enough incentive to offer up some basic information in order to access, but you can’t take any chances. You want to make sure your conversion rate is as high as possible.Read More »
By now you’ve likely heard about the changes Google is making to its search results page, and if not, here’s your 15-second recap:
Up until recently, a standard search brought up a page of organic results with advertising slots on the top and side of the page. Now, they’re removing sidebar ads in favor of product listings and adding more paid slots on the top and bottom.Read More »
I get any number of these questions on a daily basis: Is this headline good for SEO? Can you optimize this page? What’s the best practice for backlinks? How do I improve my rank for that? Does this type of content help drive traffic?Read More »
Earlier this week we hosted a webinar detailing some quick tips and tricks to boost SEO rankings for industrial companies. By the end of the presentation, attendees had a list of 5 websites to get high quality backlinks from, along with detailed instructions on how best to navigate each site.Read More »
When many people think of SEO, they’re imagining ways to get around “the system” in search engines for better rankings. Keywords are haphazardly stuffed into titles, tags, and text with abandon, and links are swapped with any site willing to participate. But if site managers want to rank highly, there’s another factor coming into play — user experience.Read More »
With so many Google algorithm updates and changing best practices, it can be difficult to stay ahead of the curve with Search Engine Optimization. Fortunately, there are a number of free SEO resources available online.
Here, we’ve rounded up the top four that you should find useful.Read More »
By this time you’ve reviewed your website to see if your business will be impacted by Google’s “Mobilegeddon,” and if you haven’t, stop everything and read this.Read More »