More businesses are turning to online tactics to get their businesses found by more customers — but once you create a strong online presence, how do you continue building the traffic?
We always suggest beginning with your goals first. What are your marketing goals trying to accomplish? Setting goals ensures you’re maximizing your effectiveness and ensures you can tie them to measurable results. Once you've established clear goals, communicate them with your team, designer, or industrial agency.
For environmental systems manufacturers, today's global pandemic situation presents valuable business opportunities for growth. Here are tips to take your website traffic to the next level and increase your reach to more buyers.Read More »
Recently, we hosted a webinar SEO 101 for Manufacturers: Targeting The Right Google Traffic. We went back to the basics and discussed the important steps manufacturers should take to get the most out of their website, content marketing, and SEO efforts. Let's take a look at the questions our audience of manufacturers and industrial companies asked at the end of the webinar and how we answered them.Read More »
Search engines are a major source of website traffic — 93% of all internet experiences start with a search engine. So it makes sense that many manufacturers are stepping up their online presence by using Wordpress for their website and implementing smart SEO to get their website found.
If you think about your own behavior when you type in some keywords or key phrases, you probably click on one of the first few results on the page. If you’re serious about having your business' website make it to the top spot on Google, make SEO one of your priorities. In fact last year, 61% of companies listed growing SEO as their biggest priority. Luckily, you don’t need to be an SEO expert to begin.The following list of plugin recommendations can help improve SEO on your Wordpress website.Read More »
You’ll hear time and time again that the way people search is changing. People don’t only search by keywords, but full phrases, complete questions, and the use of voice search are increasing with products such as Amazon Alexa and Google Assistant.Read More »
Cracking the Google SEO algorithm can be a bit daunting, but earlier this week, the search giant launched a new set of tools designed to bring about some clarity. Here's what you need to know about the tools, and how you can incorporate them into your industrial marketing.Read More »
For many industrial companies, search engine optimization (SEO) is still shrouded in mystery. It’s understandable — the rules and “best practices” are ever-evolving, shifting constantly as new technologies and trends come and go. It’s no surprise, then, that there are a lot of misconceptions surrounding SEO.Read More »
There’s been a ton of speculation on the state of U.S. manufacturing over the past few years, especially as reshoring initiatives continue to gain traction across different industries. According to the Reshoring Initiative, an organization that helps U.S. manufacturers pursue and realize the benefits of reshoring, combined reshoring and related foreign direct investments (FDI) announcements are up 2800% since 2010.Read More »