Content is King: SEO for Manufacturing Companies
“I have a page for that but I’m not No. 1 on Google. Why?” “Wait, where do I need links from?” "Social media helps, right?" "I offer that product — why am I not ranking higher?"
These are all very common questions I hear when working with companies on their SEO strategy. And while we've chatted before on this blog about staying ahead of Google's updates and the best practices for industrial SEO, I can't help but want to emphasize the most important piece of your website: content.
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This Next Algorithm Change Will Impact Your Revenue
Did you recently get a message from Google Webmaster Tools recently about your website?
It means that unless you fix your site you will most likely wake up one day and find it removed from mobile search results on Google. I work with many industrial service and manufacturing companies that garner as much as 30% of their overall traffic from mobile. Losing this traffic can have very real implications to your sales team and your bottom line.
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The Secret to Staying Ahead of Google’s SEO Updates
Search engine optimization can seem like an impossible game.
New updates everywhere you look, and what I like to call the “caffeine conundrum:” the so-called experts tell you something is good for you one day, and bad the next. Perhaps it’s no coincidence that one of the earliest Google algorithm updates was, in fact, dubbed "Caffeine."
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The Importance of Content for SEO [INFOGRAPHIC]
Content is king.
We've heard this so many times we usually don't even think about it anymore; we don't acknowledge it. However, the truth is content is king.
In the past few weeks we've discussed social media and its importance in business. We've touched on how blogging can help businesses share their expertise, appear favorably in the search engines through optimized keywords, and become thought leaders.
How Industrial Businesses Can Reach New Market Segments
Too many stories in the media today point to changing conditions in China as the key reasons for the resurgence of manufacturing in America. A recent report from Thomas Industrial Network finds that many industrial businesses in the U.S. are actually taking active steps and investing in strategies to help them grow and expand. The report states that 58% of product and custom manufacturers are more aggressively pursuing business in new industries, while 66% are investing in new and/or innovative products or services.
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