“I have a page for that but I’m not No. 1 on Google. Why?” “Wait, where do I need links from?” "Social media helps, right?" "I offer that product — why am I not ranking higher?"
These are all very common questions I hear when working with companies on their SEO strategy. And while we've chatted before on this blog about staying ahead of Google's updates and the best practices for industrial SEO, I can't help but want to emphasize the most important piece of your website: content.Read More »
Search engine optimization can seem like an impossible game.
New updates everywhere you look, and what I like to call the “caffeine conundrum:” the so-called experts tell you something is good for you one day, and bad the next. Perhaps it’s no coincidence that one of the earliest Google algorithm updates was, in fact, dubbed "Caffeine."Read More »
Just last week, we talked about all the time, effort, and patience required to implement an effective marketing plan. Yes, it's still true. In many ways, though, B2B companies have it easier than ever — from planning through execution of a program and beyond.
The tools and tactics available today offer an unprecedented opportunity to power your business growth — let's look at some.Read More »
Reaching the right audience makes all the difference. Do you agree? Increasing your visibility to your business' target audience saves your company time and resources. It also allows your business to potentially connect and develop stronger relationships with customers. However, being in front of the right audience isnt the only important aspect to think about.
You also want to make sure you are providing your audience with all the relevant information they are searching for.
Content is king.
We've heard this so many times we usually don't even think about it anymore; we don't acknowledge it. However, the truth is content is king.
In the past few weeks we've discussed social media and its importance in business. We've touched on how blogging can help businesses share their expertise, appear favorably in the search engines through optimized keywords, and become thought leaders.
A common piece of advice often shilled by marketing experts is to promote benefits, rather than features and specifications. The classic example is a portable dishwasher:Read More »
Too many stories in the media today point to changing conditions in China as the key reasons for the resurgence of manufacturing in America. A recent report from Thomas Industrial Network finds that many industrial businesses in the U.S. are actually taking active steps and investing in strategies to help them grow and expand. The report states that 58% of product and custom manufacturers are more aggressively pursuing business in new industries, while 66% are investing in new and/or innovative products or services.Read More »
One of the most common forms of search engine marketing (SEM) is pay-per-click (PPC) advertising. PPC allows companies to advertise their company, brand and products alongside search engine results. By aligning their ads to specific keywords and phrases, industrial businesses can target companies looking for the products/services they sell. As the name implies, businesses only pay when users click over to their site.Read More »