Reaching the right audience makes all the difference. Do you agree? Increasing your visibility to your business' target audience saves your company time and resources. It also allows your business to potentially connect and develop stronger relationships with customers. However, being in front of the right audience isnt the only important aspect to think about.
You also want to make sure you are providing your audience with all the relevant information they are searching for.
Content is king.
We've heard this so many times we usually don't even think about it anymore; we don't acknowledge it. However, the truth is content is king.
In the past few weeks we've discussed social media and its importance in business. We've touched on how blogging can help businesses share their expertise, appear favorably in the search engines through optimized keywords, and become thought leaders.
A common piece of advice often shilled by marketing experts is to promote benefits, rather than features and specifications. The classic example is a portable dishwasher:Read More »
Too many stories in the media today point to changing conditions in China as the key reasons for the resurgence of manufacturing in America. A recent report from Thomas Industrial Network finds that many industrial businesses in the U.S. are actually taking active steps and investing in strategies to help them grow and expand. The report states that 58% of product and custom manufacturers are more aggressively pursuing business in new industries, while 66% are investing in new and/or innovative products or services.Read More »
One of the most common forms of search engine marketing (SEM) is pay-per-click (PPC) advertising. PPC allows companies to advertise their company, brand and products alongside search engine results. By aligning their ads to specific keywords and phrases, industrial businesses can target companies looking for the products/services they sell. As the name implies, businesses only pay when users click over to their site.Read More »