How To Increase Your SEO Traffic In Just 30 Days
Step Up Your SEO Game With This 30-Day Planner
5 Steps Manufacturers Can Do To Increase SEO Traffic
There are a ton of ways you can boost your step up your SEO game and boost your website up in the search rankings. Honestly, each manufacturing company is different so finding the right mix of best practices takes some experimenting.
Below are a few basic SEO best practices we recommend if you're just stepping into SEO — and while you're at it, download our complimentary SEO planner, "How to Increase Your SEO Traffic in Just 30 Days" to kickstart your SEO strategy.
1. Track Your SEO Success
Before you get started with any content strategy it's important to sign up for Google Search Console, Google Analytics, and Thomas WebTrax. Use a combination of these SEO tools and you'll be able to track the performance of your SEO strategy. The number one metric to track when starting your SEO journey is organic traffic. By curtailing your strategy to boost this metric, you'll begin to see your ranking on search engines improve.
Google Search Console is a platform that acts as an interface between a site owner and the Google search engine. As such it offers invaluable data, tools and monitoring capability not available elsewhere.
You can also access data from the Search Console on other applications through linking other Google products e.g., Google Analytics and Google AdWords. The API allows you to also integrate CTR and traffic statistics as well as links in other web analytics tools.
Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex. Using tools like Google Analytics is essential to evaluating the success of your SEO endeavors. Google Analytics tracks the users on your website. In order to activate the tracking, you must add the respective Google Analytics code snippet on every page.
Thomas WebTrax was designed as a lead generation tool that highlights firmographic and demographic data on your anonymous users, as opposed to just website metrics — so using Thomas WebTrax and Google Analytics together will optimize your website and continually replenish your sales pipeline with leads.
It goes beyond the analytics, by tracking the buyer throughout the journey from the Thomas Network to your website to when they pick up the phone to call you.
2. Carefully Choose Your SEO Keywords
Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identify what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research.
When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Simple ones, basic industry descriptors such as “metal stamping” or “injection molding,” will be very competitive. Instead, develop long-tail keywords more specific to your work. Make sure you do your keyword research and use keywords that appeal to your target audience.
In today's increasingly competitive landscape, industrial marketers are creating complex digital marketing campaigns to boost lead generation. Pay-per-click advertising, for example, is quickly becoming an integral part of a full and successful SEO strategy, as competitors improve their SEO.
Here are a few recommended tools to help you research keywords:
3. Review Your Redirects And Identify Broken Links
Server relocation can make it necessary to temporarily redirect certain URLs. These redirects (status code 302) ensure that Google retains the old URLs in the index, enabling users to access the older URLs even after server relocation. You should only use a 302 redirect for a limited time period.
For permanently redirecting a URL, use the status code 301, which permanently redirects the old URL to the new URL. Part of the link juice is also passed on in the process.
But what about those pesky 404 errors?
When a user visits a URL that can’t be found on a server, their browser shows them error code 404 (file not found). When this happens, it not only creates a negative user experience, but it also interrupts search engine crawling. If search engines find too many 404 errors on your website, they take it as a sign that your website is not properly maintained. But more often than not, 404 errors occur because of broken links.
In other words, you’ve inserted a link somewhere on your site that goes to a landing page no longer exists. This often occurs when the destination URLs have been changed or written incorrectly. Make sure to periodically check for any broken links on your website (especially after a relaunch or small URL changes).
Here are a few online tools to help you find 404 errors across your site:
Not sure what a 404 error is and how it can hurt your marketing? For all the basics you need to know and how to fix a 404, check out What Does A 404 Error Mean?
4. Make Your Website Design Mobile-Friendly
Websites built more than five years ago likely have poor user experience and outdated technology, which isn’t good for anyone — especially those searching on mobile. Older websites that don’t respond to mobile device usage and aren’t optimized for search engine algorithms are getting left behind and simply won't produce any positive lead generation results — think back to the significance of the millennial generation we mentioned earlier and how they've been influencing online trends and the industrial customer buyers' journey.
57% of users won’t recommend a business with a poorly designed mobile site, so it's important to optimize your website not only for viewing on a smartphone, but tablets, and notebook computers too. Search engines also regularly update their algorithms, and often without notice — so don't get lost in the shuffle. Partner with an industrial marketing expert who can make immediate updates to put your website in the best position to get found by potential customers.
5. Update Your Website With New Content
One quick way to optimize your website for SEO is to simply update your website! What that means is posting content regularly, at least monthly, to keep search engines interested; and working to expand and improve your backlinks. A clear sign that your website needs to be updated with new content is if you only have one page. More website pages means more opportunities for Google to scan your website for relevant keywords to rank your website higher.
Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily, because popular topics often provide a lot of traffic.
Unsure of what kind of content your industrial site needs to drive traffic and generate leads? Here are 8 Manufacturing Content Marketing Ideas (With Examples!)
SEO For Manufacturers: How To Get Started
Although we've covered the basics of SEO and what it means for your manufacturing onsite SEO, there's still a lot of work that needs to be done to optimize your website — SEO is just one component to a successful marketing strategy. There's also a lot to still learn about, like onsite vs. offsite SEO and how incorporating video marketing into your lead generation strategy also impact SEO. There are many moving parts manufacturers need to incorporate into their marketing strategy.
When brainstorming content ideas, smart manufacturing marketing experts follow a standard content planning process of keyword research, relevance, and topic discovery. This planning involves figuring out what type of content should be created and how organic competitors are doing to best boost your SEO traffic.
To make sense of it all and create an in-depth strategy specific to generating industrial B2B leads, contact us today. Thomas also offers a free Digital Health Check to see how you can improve against competitors.
"Partnering with Thomas has been a tremendous success. We have enough new work that the cost of Thomas will be less than 5% of the new sales in the first year. We are seeing 1-3 inquiries a week now and are working on expanding our supply base to support the new opportunities."
- Conformance Coatings & Prototyping
You Might Also Be Interested In:
- SEO For Environmental Systems Manufacturers
- SEO For CNC Machine Shops
- SEO Tips For Industrial Distributors
- How To Increase Your SEO (An 8 Day Technical Planner)
- Manufacturer's Guide To Converting Website Traffic
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