The Thomas Blog

The Must-Haves On Your Company's About Us Page
Website Design

The Must-Haves On Your Industrial Company's About Us Page

An inbound marketing strategy needs to provide compelling copy on your website to persuade an action from your audience. A perfect place to do so is on your company's About Us page. This is where you share your story — what makes your business unique, trustworthy, and valuable as a partner. The About Us page should be easy to navigate with informative, useful, and overall engaging content — but too often, this page reads like an afterthought.

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Manufacturing content marketing survey
Content Marketing

10 Content Marketing Ideas For Manufacturers (With Examples!)

So you’ve realized that your traditional growth tactics just weren’t working, and you’ve taken steps to get your inbound marketing program off the ground. Great! To refresh, inbound marketing focuses on creating educational content that pulls people toward your industrial website. But as you may already know, marketing is not a one-and-done approach.

Now what?

Well, now comes the hard part you’ll need to create content that your prospects actually want to read and share. 

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brand marketing for manufacturers
Business Tips

Why Brand Marketing Is Important For Manufacturers

When it comes to branding, the major players probably come to mind first — Amazon, Coca-Cola®, Disney, and so on. The strength of their name recognition is immense. When these names come up, you immediately see their logo, and even if the logo doesn’t bully its way into your brain, you at least know what they’re selling. It doesn’t matter whether you consume their products or not; you know them. They’ve seared your mind with a branding iron. (See what we did there?)

Many manufacturing and industrial companies, however, don't think that they need to worry about branding. Some still prefer to rely on word of mouth marketing and referrals to attract new business, and they feel that branding isn't important in their space. 

But there's a better way to grow your business.

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Engaging B2B Industrial Buyers
Business Tips

How To Meet The Needs Of B2B & Industrial Buyers

No matter your role — sales, marketing, operations, or leadership — you have a lot to accomplish.

So do your buyers. 

By understanding what your buyers have on their plates, you can more easily accomplish one of the most important things on yours — generating more leads and contributing to your bottom line. Here’s what you should know to meet their needs and create more meaningful connections to win more business.

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Manufacturing and Industrial

6 Common Mistakes That Job Shops Make

For more than 120 years, Thomas has created trusting relationships with thousands of successful job shop owners from coast to coast. Job shops across America form the backbone of the country’s economy. Unfortunately, even though they may have the right skills, equipment, and people, it’s not rare to see a job shop fail. 

In this blog post, we'll review the common mistakes job shops make and some anecdotal insights directly from job shop owners and managers.

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Out of date website computer
Website Design

8 Signs Your Website Is Out Of Date

It used to be that simply having a website would set you apart from the competition. You could create a handful of pages, add a little background about the company, sprinkle in some images, set it, and forget it. Unfortunately, a website that works for you requires a lot more upkeep than that.

As a key driver of new business, your website is the centerpiece of your digital marketing efforts.

For manufacturing and industrial companies, establishing a digital presence is no longer merely an option; it’s critical to staying relevant in today’s increasingly connected, online-focused B2B world. Today, users expect more. They want to know that a company is actively invested in keeping their processes, technologies, and website current and up to date, reflecting shifting trends and market changes.

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industrial video example on laptop
Video Marketing

14 Videos Featuring Industrial Companies & Facilities You Should Watch

When’s the last time you were in a new manufacturing or industry facility? Maybe you toured a colleague's shop during a trade show a few years ago or had to do an audit for a new supplier.

But with in-person events at a halt this year, many industrial companies are using videos to tour their shop floors and engage better with buyers.

With so many industry expansions, updates to machinery, and innovative ways to organize, taking a look at what your partners are up to can be great inspiration for your own brand awareness campaigns. From automakers and heavy-equipment manufacturers to plastic injection molders, check out some behind-the-scenes videos below.

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COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers