It used to be that simply having a website would set you apart from the competition. You could create a handful of pages, add a little background about the company, sprinkle in some images, set it, and forget it. Unfortunately, a website that works for you requires a lot more upkeep than that.
As a key driver of new business, your website is the centerpiece of your digital marketing efforts.
For manufacturing and industrial companies, establishing a digital presence is no longer merely an option; it’s critical to staying relevant in today’s increasingly connected, online-focused B2B world. Today, users expect more. They want to know that a company is actively invested in keeping their processes, technologies — and their website — current and up to date, reflecting shifting trends and market changes.
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When most buyers plan on identifying a new supplier, they are usually tempted to focus on the best price. However, concentrating only on low costs can hurt you in the long term. That's because shaving a few cents off the price of a product is no help if the quality is below standard and the component or material does not arrive when you need it.
So instead of solely focusing on cost, focus on quality by incorporating these 12 tips into your sourcing strategy:
An inbound marketing strategy needs to provide compelling copy on your website to persuade an action from your audience. A perfect place to do so is on your company's About Us page. This is where you share your story — what makes your business unique, trustworthy, and valuable as a partner. The About Us page should be easy to navigate with content that is informative, useful, and overall engaging — but too often, this page reads like an afterthought.
In the digital age, the shop floor isn't the only place that manufacturing puts in work. Today, many industrial companies are incredibly active on social media, sharing their stories and interacting with fans and followers.
If you want to get in on the conversation, or see how a manufacturing company can effectively leverage social media as a sales channel, these are the accounts you want to follow.Read More »
The job of a subject line is simple: Get the reader to open the email.
On average, 33 percent of recipients open emails based on it's subject line, so it’s incredibly important to get it right — because even the most enticing email in the world won’t matter if the reader ignores it.
There’s plenty of insight and data across the web on best practices for email marketing, but here are five key tips to help you write an attractive subject line that will not only draw in your readers, but your buyers and prospects.Read More »
At some point in your web browsing life, you’ve undoubtedly come across a 404 error message. You typed in a URL or clicked a link to take you to a new page but suddenly — gasp — “Page Not Found.”
It’s not uncommon to see these types of errors while you’re surfing the web, but when you find one on your own website, suddenly you’ve got a problem. In this blog post, we’ll go over what a 404 error message means, what it means for your marketing efforts, why websites get them, and what you can do to fix any you may encounter on your industrial website.Read More »
Winter is here (seriously, spring, where are you?), and the first quarter of 2019 is officially over.
As an industrial company, you are always looking for ways to connect with B2B buyers. But what are those buyers looking for? With less than one week before the final season of Game Of Thrones premieres, we took a look at sourcing activity of some of the most useful elements of Westeros and beyond the wall on the Thomas Network at the end of Q1 to help you answer that question (and possibly win the Game of Thrones).Read More »
In the arena of digital advertising, bots cost companies nearly $17 billion a year by generating billions of fake clicks on ads. However, ad fraud isn't the only way that bots are wreaking havoc on digital marketing strategies (not to mention digital marketing budgets); they also play a massive and malignant role when it comes to social media.Read More »
While buyers are typically 70% of the way through their process before they reach out, you need to make it simple for them to get in touch when they're ready.
Think about it — your dream customer has made it to your website, read your blog posts, your company and product information, and maybe even downloaded some of your eBooks or product files, but when they're finally ready to reach out or submit an RFQ, you leave them hanging. Not the best experience, right?
Many companies focus attention on optimizing their home pages or information pages, make sure that the contact us page isn't overlooked, as it is one of the most valuable pages on your website. In fact, it's one of the simplest quick fixes we recommend implementing for your manufacturing website.Read More »