When most buyers plan on identifying a new supplier, they are usually tempted to focus on the best price. However, concentrating only on low costs can hurt you in the long term. That's because shaving a few cents off the price of a product is no help if the quality is below standard, and the component or material does not arrive when you need it.
Instead of solely focusing on cost, focus on quality by incorporating these 13 tips into your sourcing strategy:
Inbound marketing drives customers to your business’ products and services through coordinated design, content, social media, and SEO tactics. Many manufacturing and industrial companies may think that inbound marketing is something that would be more suited toward consumer goods and B2C rather than the industry space, but that's not the case. With the digital transformation of sales and marketing, successful B2B companies are now seeing marketing as a direct influence on revenue generation and more manufacturers are aligning their efforts with today's digital world.
In fact, most industrial manufacturers are practically already set up for an inbound marketing program — they just don’t know it yet.Read More »
A lot of time, effort, and energy go into operating a manufacturing business. Many business owners feel like they don’t have leftover effort for marketing their business. However, if you want to boost manufacturing sales and grow your company, you need a commitment to marketing.
Partnering with a marketing agency can take some of the pressure off your shoulders, allowing you to focus on running your business while they handle things like establishing or strengthening your online presence using tactics like content marketing, email marketing, SEO, and social media.Read More »
Creating an eBook for your business is one of the best ways to convert leads and increase brand awareness among potential buyers. In fact, 51% of today’s B2B businesses are incorporating eBooks into their content marketing campaigns.
Allowing for the dissemination of in-depth, detailed content, eBooks enable businesses to connect with a target audience based on their specific stage in the buying journey.Read More »
In the very competitive world of marketing, it’s crucial to stay ahead of the curve. Fortunately, there are many great tools out there to help you and your team stay on top of your game and play an integral role, helping you be more productive, efficient, and strategic.
Here are some useful applications for eight critical aspects of industrial marketing areas.Read More »
So you’ve realized that your traditional growth tactics just weren’t working, and you’ve taken steps to get your inbound marketing program off the ground. Great! To refresh, inbound marketing focuses on creating educational content that pulls people toward your industrial website.
Well, now comes the hard part — you’ll need to create content that your prospects actually want to read. Don’t panic. While this can seem like a big undertaking, understanding the inbound marketing funnel can make this process a lot more manageable — not to mention a lot more effective. Let’s take a look at some content examples that have produced great
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Coming up with perfect content marketing ideas for manufacturing companies can often be difficult. But, if you know where to look for inspiration, ideas are actually everywhere. Below are some tactics to help you and your team find success in content marketing for industrial companies.Read More »
Thomasnet.com® is the number one sourcing platform to connect buyers of industrial products and services with suppliers, manufacturers, and distributors across the United States and Canada. While it's a useful tool for buyers to find suppliers, it is also a valuable advertising tool that helps suppliers sell more, increase revenue, and improve their marketing efforts.
We've gathered the top 10 best company profiles on the east coast from the Thomas Network to show you the elements that make up a top profile in order to grow your manufacturing business.Read More »
When was the last time you A/B tested your website? Was it last month? Last year? Never? Continuous iteration is important for driving improvements on industrial websites and to ensure your website is meeting your business goals.
A/B testing — also known as multivariate testing, iterative testing, or split testing — refers to the creation of two versions of digital marketing assets. Both versions are analyzed to identify which one delivers the best performance. The data gained from A/B testing industrial websites helps deliver the best possible experience for the end user.Read More »