In the very competitive world of marketing, it’s important to stay ahead of the curve. Fortunately, there are many great tools out there to help you and your team stay on top of your game. Here are some useful applications for six critical aspects of industrial marketing areas.Read More »
Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain mystified by the discipline, confused by the terminology, and unsure how to measure their efforts.Read More »
In the digital age, the shop floor isn't the only place that manufacturing puts in work. Today, many industrial companies are incredibly active on social media, sharing their stories and interacting with fans and followers. If you want to get in on the conversation, or see how a manufacturing company can effectively leverage social media, these are the accounts you want to follow.Read More »
By now, you should know how important video marketing is to your business. You've also got a good understanding of the types of stories you can tell, and the tools you need to produce your videos in order to give them a professional look and feel.
With that in mind, you’ve shot, edited, and pieced together your footage with the hope of enhancing brand awareness and driving leads.Read More »
This year’s IMPACT Live event was, as the name implies, impactful. The two-day conference, held in Hartford, Connecticut, brought together 500+ marketing, sales, and business professionals, all there to learn from some of the best in the industry while preparing for the future of inbound marketing.Read More »