The Thomas Blog

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Social Media

The Right Mix Of Social Media Content For Manufacturing Marketing

Social media allows industrial professionals another vehicle to connect with their existing client base and showcase their expertise while attracting new prospects. It has been playing an increasingly important role in today's digital transformation of sales and marketing.

Posting regularly on your social media platforms using the right hashtags helps to gain broader brand awareness. But to really get the most out of social media, you need to truly engage your audience.

Unless you stopped paying attention to how humans work when you were back in middle school, you know that talking about yourself nonstop is a terrible way to keep someone’s attention. Likewise, constantly promoting your products and bragging about solely your company is not a sound strategy for manufacturing marketing.

Proper social media marketing requires a commitment beyond the weekly Facebook post or the occasional Twitter retweet. You’ll need to maintain a constant stream of updates and, since you shouldn’t just be talking about your own company 24/7, let's discuss the mix of social media content that has been working for manufacturers and industrial companies.

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Attract Buyers
Business Tips

How To Meet The Needs Of B2B Industrial Buyers

No matter what your role is — sales, marketing, operations, or leadership — you have a lot to accomplish.

So do your buyers. 

By understanding what your buyers have on their plates, you can more easily accomplish one of the most important things on yours — generating more leads. Here’s what you should know to meet their needs and create more meaningful connections to win more business.

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website-traffic
Lead Generation

Why Quality Is More Important Than Quantity For Website Traffic

It’s common sense that you need to drive traffic to your website in order to increase leads. And if you’re showing signs of growth, that’s a great start! But many companies get fooled by statistics showing heavy site traffic and essentially disregard how qualified — or unqualified — those visitors actually are.

SEO and PPC tactics can be extremely effective in getting people to your website, but you also need to have some metrics in place in order to discern how many of your visitors are serious buyers and how many are merely tire kickers.

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old-computer
Website Design

7 Quick Ways To Check If Your Website Is Out Of Date

It used to be that simply having a website would set you apart from the competition. You could create a handful of pages, add a little background about the company, sprinkle in some images, set it, and forget it. Unfortunately, a website that works for you requires a lot more upkeep than that.

As a key driver of new business, your website is the centerpiece of your digital marketing efforts.

For manufacturing and industrial companies, establishing a digital presence is no longer merely an option; it’s critical to staying relevant in today’s increasingly connected, online-focused B2B world. Today, users expect more. They want to know that a company is actively invested in keeping their processes, technologies — and their website — current and up to date, reflecting shifting trends and market changes.

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engineer-sourcing
Sourcing

12 Sourcing Tips To Identify Quality Suppliers

When most buyers plan on identifying a new supplier, they are usually tempted to focus on the best price. However, concentrating only on low costs can hurt you in the long term. That's because shaving a few cents off the price of a product is no help if the quality is below standard and the component or material does not arrive when you need it.

So instead of solely focusing on cost, focus on quality by incorporating these 12 tips into your sourcing strategy:

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The Must-Haves On Your Company's About Us Page
Website Design

The Must-Haves On Your Industrial Company's About Us Page

An inbound marketing strategy needs to provide compelling copy on your website to persuade an action from your audience. A perfect place to do so is on your company's About Us page. This is where you share your story — what makes your business unique, trustworthy, and valuable as a partner. The About Us page should be easy to navigate with content that is informative, useful, and overall engaging — but too often, this page reads like an afterthought.

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Branded Email
Email Marketing

8 Tips for Writing Effective Email Subject Lines

The job of a subject line is simple: Get the reader to open the email.

On average, 33 percent of recipients open emails based on it's subject line, so it’s incredibly important to get it right — because even the most enticing email in the world won’t matter if the reader ignores it.

There’s plenty of insight and data across the web on best practices for email marketing, but here are five key tips to help you write an attractive subject line that will not only draw in your readers, but your buyers and prospects.

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