The Thomas Blog

contact us page must-haves
Website Design

The Must-Haves On Your Company's Contact Us Page (With Examples)

While buyers are typically 70% of the way to making a purchase before they reach out, you need to make it simple for them to get in touch when they're ready.

Think about it — your dream customer has made it to your website, read your blog posts, your company and product information, and maybe even downloaded some of your eBooks or product files, but when they're finally ready to reach out or submit an RFQ, you leave them hanging. Not the best experience, right?

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Engineer sourcing suppliers on laptop
Sourcing

13 Sourcing Tips To Identify New Quality Suppliers

When most buyers plan on identifying a new supplier, they are usually tempted to focus on the best price. However, concentrating only on low costs can hurt you in the long term. That's because shaving a few cents off the price of a product is no help if the quality is below standard, and the component or material does not arrive when you need it.

Instead of solely focusing on cost, focus on quality by incorporating these 13 tips into your sourcing strategy:

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Select A Manufacturing Marketing Agency
Marketing Strategy

Questions To Ask Your Manufacturing Marketing Agency

A lot of time, effort, and energy go into operating a manufacturing business. Many business owners feel like they don’t have leftover effort for marketing their business. However, if you want to boost manufacturing sales and grow your company, you need a commitment to marketing.

Partnering with a marketing agency can take some of the pressure off your shoulders, allowing you to focus on running your business while they handle things like establishing or strengthening your online presence using tactics like content marketing, email marketing, SEO, and social media.

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Manufacturing and Industrial

The Top 10 Best Thomasnet.com Company Profiles In The East Coast

Thomasnet.com® is the number one sourcing platform to connect buyers of industrial products and services with suppliers, manufacturers, and distributors across the United States and Canada. While it's a useful tool for buyers to find suppliers, it is also a valuable advertising tool that helps suppliers sell more, increase revenue, and improve their marketing efforts. 

We've gathered the top 10 best company profiles on the east coast from the Thomas Network to show you the elements that make up a top profile in order to grow your manufacturing business. 

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A/B testing your industrial site
Website Design

A/B Testing Examples For Manufacturers And Industrial Companies

When was the last time you A/B tested your website? Was it last month? Last year? Never? Continuous iteration is important for driving improvements on industrial websites and to ensure your website is meeting your business goals.

A/B testing — also known as multivariate testing, iterative testing, or split testing — refers to the creation of two versions of digital marketing assets. Both versions are analyzed to identify which one delivers the best performance. The data gained from A/B testing industrial websites helps deliver the best possible experience for the end user.

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frustrated young business man working on laptop computer at office-1
Marketing Strategy

7 Marketing Mistakes That Manufacturers Make Over And Over Again

After all of the time and resources you’ve invested into your digital marketing engine, you wouldn’t just walk away from the progress you’ve made, would you?

Common mistakes can derail months and even years of hard work. In many cases, the biggest risk is doing nothing at all — no more new content, not following up on industry trends, and not performing due diligence. Unfortunately, we see many companies making the same mistakes over and over again and it can cost them leads, customers, and a lot of revenue.

Here are common manufacturing marketing mistakes you should avoid:

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Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

Free Missed Opportunity Report

See which buyers are searching Thomasnet.com for the products & services you specialize in.

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

Get Guide