The Thomas Blog

Goal strategy
Marketing Strategy

Marketing Goals Vs. Marketing Strategy

Getting digital marketing right isn’t always easy — especially if that marketing is aimed at the manufacturing and industrial sector, which often involves high-volume, high-cost transactions and very long purchase cycles.

The decision-making process in this field is inherently slow, and oftentimes industrial marketers struggle to connect with their audience in a way that moves them through the buying cycle while providing them with directly useful, engaging content.

It’s never too early to start planning your business goals for next quarter or even next month. Setting marketing benchmarks is the only way you’ll be able to achieve scalable growth throughout the next few months and beyond. To help you plan, we've outlined the difference between marketing goals and a marketing strategy so you can improve yours and connect with higher-quality prospects.

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Persona Targeting For Manufacturing Companies.jpg
Marketing Strategy

Persona Targeting Basics for Manufacturing Companies

In today’s increasingly digital world, there are numerous ways for manufacturing companies to reach potential buyers — emails blasts, eBooksblog posts, social media, and even SMS texts can all be used to connect with target audiences and increase brand awareness. The whole point of inbound marketing is to entice your target customers to come to you on their own by providing valuable content that will help them reach their goals. Think of it as the antithesis of cold calling. But before embarking on any of these efforts, it’s crucial to fully understand the types of buyers you’re looking to target. So how do you go about creating the content that will attract the customers you want? Well, that depends on the customers themselves.

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Calculator-ROI
Marketing Strategy

Inbound Marketing ROI: For Industrial Companies & Manufacturers

As the digital world reshapes the industrial world, marketing budgets are on the rise. According to ENGINEERING.com's annual survey of engineering marketers, twice as many respondents reported that their budgets were growing rather than shrinking in 2017.

Like with any investment, marketers and manufacturing companies want to ensure that they are receiving a positive return. We’ve outlined two major areas of return on investment (ROI) that illustrate the effectiveness of inbound marketing — but first, what exactly is the difference between inbound marketing and traditional marketing?

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ROI Marketing
Marketing Strategy

What Is ROI In Marketing [And How To Prove It]

It is more important than ever today for marketing professionals to maximize the return on investment (ROI) for their marketing efforts. But the ability to determine a clear ROI for marketing continues to elude many companies. While there is no single solution to getting more out of your marketing, there are some marketing methods that are both more effective and easier to measure the effectiveness of.

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Marketing Strategy

What To Expect When Hiring An Industrial Marketing Agency

Digital marketing is an ever-evolving practice that requires a great deal of attention and expertise. Creating comprehensive strategies across multiple digital channels can seem like a daunting task when you take into consideration the other daily challenges you’re facing running a business, especially when industrial marketing isn't your expertise. To make sure they’re creating strong marketing campaigns that accomplish specific business goals, many companies turn to marketing agencies for assistance.

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Young female businesswoman in the office
Marketing Strategy

How To Begin Successful Industrial Marketing

Inbound marketing drives customers to your business’ products and services through a coordinated strategy of design, content, social media, and SEO tactics. Most manufacturing and industrial companies may think that inbound marketing is something that would be more suited toward consumer goods and B2C rather than the industry space. But with the digital transformation of sales and marketing, successful B2B companies are now seeing marketing as a direct influence on revenue generation and more manufacturers are aligning their efforts with today's digital world.

In fact, most industrial manufacturers are practically already set up for an inbound marketing program — they just don’t know it yet.

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Attract Buyers
Business Tips

How To Meet The Needs Of B2B Industrial Buyers

No matter what your role is — sales, marketing, operations, or leadership — you have a lot to accomplish.

So do your buyers. 

By understanding what your buyers have on their plates, you can more easily accomplish one of the most important things on yours — generating more leads. Here’s what you should know to meet their needs and create more meaningful connections to win more business.

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