A brand can be defined as the impression, both conscious and subconscious, that people have of your company. A good brand helps you stand out from your competition, and many great brands connect with customers and prospects at an emotional level. For example, some manufacturers make their community — or an issue in their industry — part of their brand’s story.Read More »
You may have heard it plenty of times: You should be online; people are searching for your company online; if you are not online, you miss out on opportunities.
These statements aren't wrong, but they're incomplete. Being online is one thing, but the real goal should be to have a strong online presence — this gets you results. A strong online presence can supplement your traditional growth methods and bring you one step closer to your goal of finding new customers.
If you're looking to grow your customer base, search engines such as Google, Yahoo! and BING are where you want to appear. Why? According to research 4 out of 5 buyers research products online before contacting a sales rep. Industrial buyers know how to find exactly what they want quickly — and they're using long-tail (3-4 keyword) search terms online. And 53% of industrial buyers make their decision in less than one month.Read More »
Business owners are familiar with building their own go-to-market strategy. It's the official plan of how a new product gets launched, who the target audience is, the marketing plan, and sales strategy. But each product, industry, and market are different — especially in the manufacturing and industrial world. According to a small business survey done by Thomas, only 15.69% of small businesses in the U.S. are using digital marketing as a primary marketing tactic and 30% are still using word-of-mouth. But in the past year, more leaders are making the move to digital transforming their sales and marketing.
The following steps outline how to plan your new B2B product launch with digital marketing and newer, better growth methods that meet a new age of buyers.Read More »
It’s an active period of growth for some textile manufacturers. If you're looking to increase orders or you may have a five-year plan to double your business and expand your facility, here are ways textiles manufacturers can get more customers and stay ahead of the competition.Read More »
Today, marketing has become synonymous with a business plan because of its competitive strategy and financial success. It uses techniques that work best for each business, its customers, and its leads to get people interested in products or services. Many different marketing types are depending on the platforms you use and the campaigns you invest in. They are generally categorized under B2C (business-to-consumer) marketing or B2B (business-to-business) marketing.Read More »
Marketing isn't a new practice (actually it has been around for centuries) but for some companies in the industrial space, there is still an opportunity to completely embrace its effectiveness — especially online.
For the manufacturing industry, marketing is a crucial part of the business that touches prices, product, and sales. So it’s important to understand how to use marketing for your business’ success if you:
- Want to get more customers
- Want more high-quality leads
- Are interested in increasing revenue
- Are looking to expand your business into new markets.
In this blog, we’ll break down everything you need to know about beginning an inbound marketing campaign and strategy of your own with additional marketing resources for deeper dives along the way.Read More »
When it comes to digital marketing, capturing leads is the ultimate goal. Always has been, always will be. How those leads are being captured, however, is changing right before our eyes. Landing pages with forms have another friend in the lead generation toolbox to help book meetings, qualify visitors, and provide information more easily.
You may have experienced them before. It’s midnight, and there you are, minding your own business, checking out a website, and hunting for information. A chat box pops up — bloop! — and asks you if you need help. This surprises you because you figured you were the only one awake at this hour. Surely their customer support isn’t available now, right?Read More »
The U.S. HVAC services market is predicted to increase value from $25.6 billion in 2019 to $35.8 billion in 2030. A successful growth strategy centered around your customers’ behavior can be invaluable for HVAC contractors and manufacturers. Here are some basic marketing ideas for HVAC companies to grow their business and tap into more market share.Read More »
No matter your role — sales, marketing, operations, or leadership — you have a lot to accomplish.
So do the buyers of your company's products or services.
By understanding what your buyers have on their plates, you can more easily accomplish one of the most important things on yours — generating more leads and contributing to your bottom line. Here’s what you should know to meet their needs and create more meaningful connections to win more business.Read More »