The Thomas Blog

17 Free Apps To Make Your Marketing More Effective

In the very competitive world of marketing, it’s important to stay ahead of the curve. Fortunately, there are many great tools out there to help you and your team stay on top of your game. Here are some useful applications for six critical aspects of industrial marketing areas.

5 Ways To Redefine Your Marketing Strategy In 2019

With 2018 winding down, now is the time to look ahead and start setting your industrial marketing plan for the New Year. But you can't just recycle the same old tools and tactics; you're going to need to redefine your approach if you want to succeed in 2019.

Here are five ways you can do just that.

5 Fast Marketing Hacks To Boost Manufacturing Sales

Looking to increase your sales? Although successful, well-executed B2B marketing strategies take time to build and require ongoing, consistent effort, there are some things you can do today to help drive sales — and they only take a few minutes.

Industrial Marketing Agencies Vs. Freelancers

Industrial marketing requires a lot of time and expertise. If you don’t quite have either, you’re not alone. Many manufacturing companies don’t have in-house marketing departments, and those that do often have limited budgets and personnel.

8 Tips To Becoming A More Productive Industrial Marketer

Boosting productivity on the shop floor can help you expand capacity, reach new customers, and grow your business.

Industrial Marketing: Trick Or Treat?

As a kid, one of the best parts of Halloween came at the end of the night, when you would rush home and dump out your bag of goodies to see what you got. Of course, you hoped that your bounty contained tons of your favorite treats. But inevitably, hidden amongst the chocolate bars and fruit snacks, you'd come across something truly terrifying — like spare change or a pencil sharpener. What a letdown!

Branding With Sound And Music

Sound is a powerful tool that can stimulate certain emotions and trigger a sense of connection. It has been used in broadcast advertisements forever, incorporated into jingles that you can't seem to shake from your brain.

Marketing Goals Vs. Marketing Strategy

Getting digital marketing right isn’t always easy — especially if that marketing is aimed at the manufacturing and industrial sector, which often involves high-volume, high-cost transactions and very long purchase cycles.

Cold Calling vs. Warm Leads: No Contest

Cold calling used to be the most effective way to attract and engage prospects. Now, however, sales efforts driven by cold calling are simply not  as effective in the digital age when compared to warm leads driven by targeted, strategic marketing initiatives.