You know you want more new customers, and you know your website is key to getting them to your company, so how can you connect the dots? When you do a Google search, you’re likely to click on a link from one of the first five results. Have you ever given any thought to exactly how one of those sites gets to a top slot? It's a lead generation tactic fueled by organic search and search engine optimization (SEO) to drive your target audience to your website.Read More »
Generating leads is the most important component of marketing.
When you turn a site visitor into a lead, and then that lead becomes a customer, you’ve done your job, but you need to follow up on that accomplishment. As the experts at HubSpot say, “A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.”Read More »
Content marketing isn’t all about writing — today’s consumers and B2B buyers are on all channels, all the time. This means a sizeable portion of your target audience is on Facebook, Instagram, Twitter, Snapchat, YouTube, and other video-friendly platforms at some point during the day, and if you aren’t trying to reach them there, your marketing strategy will most certainly fall flat.Read More »
Industrial marketing requires a lot of time and expertise. If you don’t quite have either, you’re not alone. Many manufacturing companies don’t have in-house marketing departments, and those that do often have limited budgets and personnel.
So what's the solution — training current employees, seeking out freelancers, or hiring an agency? Let's look at the pros and cons of each.Read More »
So you’ve realized that your old traditional and digital marketing business tactics just weren’t working, and you’ve taken steps to get your inbound marketing program off the ground. Great! To refresh, inbound marketing focuses on creating educational content that pulls people toward your industrial website.
Well, now comes the hard part — you’ll need to create content that your prospects actually want to read. Don’t panic. While this can seem like a big undertaking, understanding the inbound marketing funnel can make this process a lot more manageable — not to mention a lot more effective. Let’s take a look.
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When it comes to your industrial marketing strategy, well-thought-out email marketing campaigns must be a part of your approach.
If you’re not getting the engagement you want from your email marketing campaigns, it’s time to reevaluate your tactics. Below are 10 common mistakes you may be making with your industrial marketing emails.Read More »
When searching for a manufacturing marketing agency to work with, it’s important that you ask all the right questions to determine if the relationship is a good fit for your business. It’s just as important that you weed out the bad answers you receive.Read More »
The 4 Questions Your Industrial Manufacturing Marketing Agency Should Answer in Order to Keep Your Business
Partnering with an industrial manufacturing marketing agency may be just what your business needs to boost growth and achieve goals. However, once you’ve established a partnership with an agency, you must make sure they are delivering an ROI (return on investment).Read More »