No matter what your role is — sales, marketing, operations, or leadership — you have a lot to accomplish.
So do your buyers.
By understanding what your buyers have on their plates, you can more easily accomplish one of the most important thing on yours — generating more leads.Read More »
To understand why content marketing is important, let’s first take a look at the complete picture of the modern industrial buying process.
Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were forged over lunches, golf games, phone calls, and plant visits. Suppliers showcased their know-how by “talking shop” and establishing rapport.Read More »
American manufacturing is on the upswing. Hiring activity is at historic highs; reshoring is bringing production back to the U.S., and buyers are spending more on new suppliers than they have in recent years.
The climate to grow your business hasn’t been this favorable in a generation — and yet, you may still run into roadblocks.Read More »
Much like the machines on your shop floor, you want to make sure that your industrial marketing is optimized for peak performance. A/B testing (also referred to as split testing, multivariate testing, or iterative testing) can help you continuously calibrate your marketing efforts, ensuring maximum results.
Not familiar with the term, or curious how A/B testing works? Here’s what you need to know to get started.Read More »
B2B marketing evolves at a breakneck pace; with new trends, innovations, and technologies being developed every day, staying ahead of the curve can seem challenging. But keeping your marketing skills sharp and your know-how current is essential for remaining relevant among the competition.
This doesn’t mean you need to start making your own memes or communicating solely through emojis. Or that you need start using strange millennial slang in your content marketing. But it does mean you should be thinking about ways to hone your skills and increase your leads — which may even mean advancing your career at the same time.
Online marketing courses allow professionals to hone their skills on their own schedule, at their own pace, and can be hugely useful in gaining new leads. Below are five of the most popular online courses available.Read More »
The industrial manufacturing sector is constantly seeing new technological innovations and advancements as businesses compete to stay ahead of the competition and at the forefront of their industry. Similarly, digital B2B advertising and marketing practices undergo the same rapid rate of change and advancement. But with so many options and platforms available today, getting started can be daunting.
Some of the most common questions we field at Thomas involve a slew of acronyms — SEO, SEM, and PPC: What’s the difference between SEO, SEM, and PPC, and what can they do for my company?Read More »
Groundhog Day may be one of the most underrated holidays on the calendar. Sure, no gifts are exchanged, and a well-trained weatherman would probably be a better source of winter prognostication than a defenseless woodchuck being yanked out of a cardboard box, but still. For all its faults, Groundhog Day is the inspiration for one of the best comedy films of all time, appropriately named Groundhog Day. And for that, I am grateful.
If you’re not familiar with the film, here’s a quick rundown: A grumpy weatherman, played by Bill Murray, gets even grumpier when he is assigned to cover the local Groundhog Day celebration. After the celebration, a huge snowstorm hits the town, and Murray is forced to stay overnight. However, upon waking up the next morning, he is surprised to find out that it is Groundhog Day again. Over the course of the movie, Murray is forced to relive the day over and over, making the same mistakes, in a seemingly endless time loop.Read More »
You know exactly who your target customers are.
You know what you can do for them and why they should choose you over your competition.
As for when you'd like them to contact you? ASAP would be nice.
The only problem is, you don't know where they all are.
The good news is that we do — they're part of the Thomas Network on Thomasnet.com.Read More »
Before you can generate sales, you need to generate leads. In today’s industrial business-to-business (B2B) market, that means taking a digital approach, as more and more industrial buyers are choosing to educate themselves and make purchases online, as opposed to talking to sales representatives outright.Read More »