The Thomas Blog

CBD Marketing 101 For Manufacturers
Manufacturing and Industrial

CBD Marketing 101: What Manufacturers Should Know About Compliance

We understand how important marketing is in the CBD business. Whether you sell full spectrum CBD or advocate for artisanal products like CBD-infused butter and balms, marketing is integral to your business armory. 

To stand out from your competitors and reach a high-quality audience, you’ll need attractive packaging and up-to-date strategies to bring attention to your products. But regulations in the CBD industry can be complex. In December 2020, federal regulatory agencies penalized six CBD companies on the grounds of deceptive marketing claims. Learning from the business and marketing mistakes of your competitors can be critical for growth.

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Local B2B Buyers map
Marketing Strategy

How To Use Digital Marketing To Engage Local B2B Buyers

Manufacturers and industrial distributors stand to gain a lot from building and nurturing relationships with local buyers. These buyers are easier to engage with to create new partnerships, nurture with to establish long-term relationships, and manage logistically. And these buyers seek local suppliers for these same reasons — in a recent industrial buying habits survey, 84% of procurement professionals said they preferred to work with local vendors.

So to help manufacturers win new business and build better relationships with local partners, we’ve compiled a few tips.

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Content marketing lead generation example for manufacturing
Lead Generation

Lead Generation For Manufacturing Basics

Do any of these sound familiar to you:

  • “My sales profits are down."
  • “I don't have enough leads for my sales team.”
  • “I'm not getting any RFQs online.”

We can all use a little bit of luck these days. Unfortunately, many manufacturers and industrial companies have these problems and seem to rely on luck a little bit too much when it comes to generating leads.

When it comes to growing your company and lead generation efforts, you don’t want to leave your success to chance. In today's digital world, it's more important than ever to take the time — and exert the effort — necessary to put yourself in the best possible position to attract new buyers and grow your business proactively using digital marketing. 

Here’s how manufacturers can help solve basic lead generation problems.

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Female distributor worker - digital marketing idea
Marketing Strategy

Digital Marketing Ideas For Industrial Distributors

As major corporations reshore and bring manufacturing work back to the U.S., industrial distributors are moving to create more value by building on commercial and operational excellence and digitizing to create omnichannel experiences customers are looking for. 

So with B2C expectations driving change in B2B, here are some digital marketing ideas industrial distributors can implement to foster customer loyalty and increase revenue growth.

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inbound marketing and word of mouth referrls
Lead Generation

Supplement Word-Of-Mouth Referrals With Inbound Marketing

According to HubSpot, a whopping 90% of people believe brand recommendations from friends, and 61% of consumers use search engines before they make a purchase. With the emergence of social media and the digital transformation of sales and marketing, traditional marketing and how referrals are shared have shifted. 

That's why more businesses are taking a more proactive approach with their marketing — and taking their efforts online. Below are a few of the main reasons that the word-of-mouth method should be supplemented with an inbound marketing strategy.

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what is industrial marketing
Content Marketing

What Is Industrial Marketing? (With Examples)

Today, marketing has become synonymous with a business plan because of its competitive strategy and financial success. It uses techniques that work best for each business, its customers, and its leads to get people interested in products or services. Many different marketing types are depending on the platforms you use and the campaigns you invest in. They are generally categorized under B2C (business-to-consumer) marketing or B2B (business-to-business) marketing.

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COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers