The Thomas Blog

Branding With Sound And Music

Sound is a powerful tool that can stimulate certain emotions and trigger a sense of connection. It has been used in broadcast advertisements forever, incorporated into jingles that you can't seem to shake from your brain.

Marketing Goals Vs. Marketing Strategy

Getting digital marketing right isn’t always easy — especially if that marketing is aimed at the manufacturing and industrial sector, which often involves high-volume, high-cost transactions and very long purchase cycles.

Cold Calling vs. Warm Leads: No Contest

Cold calling used to be the most effective way to attract and engage prospects. Now, however, sales efforts driven by cold calling are simply not  as effective in the digital age when compared to warm leads driven by targeted, strategic marketing initiatives. 

How To Use Reddit For Industrial Marketing

In the hypercompetitive industrial marketplace, it’s important to look for every edge you can in order to connect with more buyers. That means branching out beyond traditional marketing channels to connect with more prospects in more places.

4 Things Manufacturers Should Look for When Hiring New Employees

With the manufacturing sector on the upswing and reshoring initiatives continuing to add new jobs, unemployment within the industry is at a historic low. In fact, research shows that 2 million new manufacturing jobs will be created over the next decade.

Three Secrets of Industrial Marketing That Everybody Overlooks

The world is full of advice, and there's certainly a lot of it out there. However, when it comes to industrial marketing, there are a few facts that people aren't sharing. 

Fortunately, we're here to fill you in. Here are three industrial marketing secrets that can help set your manufacturing company up for greater success.  

Are Your Certifications Helping You Win Business?

For manufacturing companies, attaining and maintaining quality certifications can take a lot of time and effort. However, your certifications can be a powerful sales and marketing tool — if you're willing to put in a little more work.

The Worst Industrial Marketing Advice We’ve Ever Heard

There’s a ton of bad industrial marketing advice out there. We’ve heard it all, from our competitors, your competitors, and even some of our customers. In today’s “age of information,” in which everyone and their grandma’s aunt has an opinion and a platform on which to share it, finding legitimate, proven industrial marketing advice can be tricky.

Southeast U.S. Industrial Buying Trends

If you are a manufacturer or industrial supplier that serves the Southeastern United States, wouldn't it be great to know what buyers in your region are looking for? This way, instead of anticipating their needs, you can be meeting their needs — and winning their business.

Thomas recently examined buyer behavior data generated on Thomasnet.com to uncover supply chain trends in Southeast U.S. If you provide industrial products or services in Alabama, Georgia, Florida, Mississippi, North Carolina, South Carolina, or Tennessee, this information could prove pivotal in connecting with more buyers.