The Thomas Blog

How Top Injection Molding Companies Drive More Opportunity With Digital Marketing

In recent decades, American companies offshored a huge portion of their injection molding, but today, many companies are weighing the benefits of reshoring versus offshoring, and there has been an upward trend of reshoring and demand for services in the plastics and molding services industry. Mergers and acquisitions in the industry are also contributing to growth. 

Beginner Lead Generation Tips For Manufacturers

Do any of these sound familiar to you:

• “My sales profits are down."
• “I don't have enough leads for my sales team.”
• “I'm not getting any RFQs online.”

We can all use a little bit of luck these days. Unfortunately, many manufacturers and industrial companies have these problems and seem to rely on luck (or word-of-mouth referrals) a little bit too much when it comes to generating leads.

When it comes to growing your company and lead generation efforts, you don’t want to leave your success to chance. In today's digital world, it's more important than ever to take the time — and exert the effort — necessary to put yourself in the best possible position to attract new buyers and grow your business proactively using digital marketing. 

Here’s how manufacturers can help solve basic lead generation problems or make your life a little easier and skip to a free digital health check where our marketing manufacturing strategists will let you know exactly what you need you to generate high-quality leads online.

5 Proven Digital Marketing Ideas For Industrial Distributors

As major corporations reshore and bring manufacturing work back to the U.S., industrial distributors are moving to create more value by building on commercial and operational excellence and digitizing to create the online experiences customers are looking for. 

So with B2C expectations driving change in B2B, here are some digital marketing ideas industrial distributors can implement to foster customer loyalty and increase revenue growth.

Supplement Word-Of-Mouth Referrals With Inbound Marketing

According to HubSpot, a whopping 90% of people believe brand recommendations from friends, and 61% of consumers use search engines before they make a purchase. With the emergence of social media and the digital transformation of sales and marketing, traditional marketing and how referrals are shared have shifted. 

Get Your Dream Customers This Year With Account-Based Marketing (For Manufacturers)

Establishing a truly effective B2B marketing plan can be challenging in today’s rapidly evolving digital landscape. There are many components to an effective digital lead generation strategy, and since buying habits can change quickly, and with technologies quick to advance, how can a growing manufacturer get started?

How A Manufacturer's Logo Design Engages Buyers

Think of some household items you often use — Bounty paper towels, Dawn dish soap, Jif’s peanut butter? The products are almost synonymous with the company name. 

Building this recognition takes time and effort with brand marketing, but goes a long way in establishing trust with prospects and customers. In some cases, the first impression a prospect sees of your brand will be through your logo — so first impressions matter. Here are a few reasons why a manufacturer’s logo’s visual elements make a difference for growth.

6 Marketing Challenges Manufacturers Struggle With (And How To Fix Them)

In the early days of the internet, few manufacturing companies dedicated resources to online marketing. This created a distinct competitive advantage for early adopters of digital marketing efforts to increase market share.

Today, most manufacturers have invested resources in at least some digital engagement form, even if those efforts are limited to a website or directory listing. But some manufacturers are still finding themselves challenged selling new business and bringing on new customers. 

Here are the most common marketing challenges manufacturers struggle with and how to fix them.

The Ultimate List Of B2B Manufacturing Marketing Statistics

Like macaroni and cheese or a song and a dance, some things work better together — even marketing and sales. Without alignment, it hurts your business across the board, and it doesn't just hit one of your departments. A study from Forrester found that 43% of CEOs believed that misalignment had cost them sales. Furthermore, according to Forrester Research, companies that take the time to properly engage and nurture leads improve their sales outreach at a rate of 50% while spending 33% less.

Inbound Marketing vs Traditional Marketing: For Manufacturers & Industrials

Industrial marketing and advertising have come a long way over the years. In the past, buyers were relatively uninformed about their options; they simply didn’t have access to the wealth of information they do now. They couldn’t turn to Google for company reviews and testimonials, and they couldn’t access company websites for easy comparison, quote requests, and general industry information.