The Thomas Blog

How To Market Online To Buyers In Defense Industry
Marketing Strategy

How To Market Online To Buyers In The Defense Industry

To help the manufacturing industry be appropriately equipped for change, we launched Thomas Industrial Data earlier this year.

Our sourcing activity data coupled with our Thomas Industrial Survey results, reveals interesting insights with North American suppliers shifting their businesses to meet the new normal.

  • 55% of survey participants being likely to very likely to invest in Production Performance Automation in the next 12 months
  • 69% of companies across the manufacturing and industrial sectors are likely to bring manufacturing production and sourcing back to North America
  • 12% increase in website usage by manufacturers and industrial companies to connect with more buyers and customers
There are reports of businesses closing down, or industries with drops of profits, while others forecast a more favorable outcome. For the aerospace and defense industry, anonymized sourcing activity across paints a picture of a rapidly evolving field. Read More »
Young female industrial marketer in the office
Marketing Strategy

How To Begin Successful Industrial Marketing

Digital industrial marketing drives customers to your business’ products and services through coordinated design, content, social media, and SEO tactics. Many manufacturing and industrial companies may think that digital marketing would be more suited toward consumer goods and B2C than the industry space, but that's not the case. With the digital transformation of sales and marketing, successful B2B companies are now seeing marketing as a direct influence on revenue generation and more manufacturers are aligning their efforts with today's digital world.

In fact, most industrial manufacturers are practically already set up for a marketing campaign — they just don’t know it yet.

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Marketing team measuring B2B marketing success and reports
Marketing Strategy

How To Measure B2B Marketing Success

Measuring the return on investment for marketing is challenging in even the best cases. Many industrial marketers mistake commonly used online B2C metrics for effective measures of their efforts. But marketing effectiveness can affect business outcomes like revenue growth and customer retention — so with so many variables and items to test, how can industrial marketers measure the success of their marketing campaigns?

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color theory in marketing
Marketing Strategy

The Role Of Color Theory In Marketing

The concept of "color theory" is not new. In fact, the term first appeared in the writings of Leone Battista Alberti and the notebooks of Leonardo da Vinci way back in the 1400s. 

Today, color theory is still prominently taught in disciplines like art and science. However, marketers can certainly benefit from learning about it as well. After all, no matter what industry you are in, colors can define your brand, influence your audience, and prompt people to take action. 

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Engineers industrial personas on computer
Marketing Strategy

Why It's Important To Know Your Audience: The Key Role Of Buyer Personas

Imagine a trade school instructor working with a brand-new class of students and jumping right into the finer points of programming a 5-axis CNC machine. Or a presenter at an executive seminar who just goes over the basic concept of a balance sheet. Neither one would make much of an impact on the audience, and it is likely the presentation would only be memorable for the worst of reasons.

Both the instructor and presenter failed because they didn’t know their audience, and therefore couldn’t address the audience’s needs.

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how to become a private label manufacturer
Business Tips

How To Become A Private Label Manufacturer

We hear from our manufacturing customers that they want to break into a new industry or find a hidden market. But without finding out what the Total Available Market is, you could be going after something that’s not there. Luckily for those looking to tap into the private label industry, there’s an opportunity for growth. Demand from buyers seeking private label manufacturers has grown 45% on YoY/QoQ/MoM.

Suppose you’re planning on extending your services to private labeling and targeting industries that use private labels. How can you drive growth, through both new business and growth of existing customers?

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2020 industrial marketing benchmarks

2020 Industrial Marketing Benchmarks For Manufacturers & Distributors

Thomas has been the market leader in the industrial space for more than 120 years helping manufacturers, industrial distributors, and service providers reach in-market buyers and grow their businesses. With a mission to make constant improvements for all our customers coupled with our 120+ years of experience, we thought it might be helpful to give you some benchmarks for your online lead generation efforts.

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Manufacturing buyer persona - Procurement manager working on computer
Marketing Strategy

Persona Targeting For Manufacturing Companies: The 3 B2B Buyer Personas

In today’s increasingly digital world, there are numerous ways for manufacturing companies to reach potential buyers — email blasts, eBooksblog posts, social media, and even SMS texts can all be used to connect with target audiences and increase brand awareness. Inbound marketing aims to entice your target customers to come to you on their own by providing valuable content that will help them reach their goals. But before embarking on any of these efforts, it’s crucial to fully understand the types of buyers you’re looking to target. So how do you go about creating the content that will attract the customers you want? Well, that depends on the customers themselves.

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COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers