Industrial marketing and advertising have come a long way over the years. In the past, buyers were relatively uninformed about their options; they simply didn’t have access to the wealth of information they do now. They couldn’t turn to Google for company reviews and testimonials, and they couldn’t access company websites for easy comparison, quote requests, and general industry information.Read More »
One of the most significant changes in the digital space is that people are becoming so conditioned by the digital experience in their personal lives, they are beginning to expect the same level of ease and satisfaction when dealing in a professional capacity.Read More »
If you’ve decided it’s time to get on board with partnering with a marketing agency to grow your business better and more efficiently, congratulations! You’re on the right track to use digital marketing to be ahead of competitors and get more qualified leads your sales team will appreciate.
During your evaluation process vetting through marketing agencies, you may have come across some that are HubSpot partners. While all marketing agencies can produce results, some are equipped differently than others. Let’s go through the reasons why manufacturers and industrial companies should partner with a HubSpot Diamond Partner Agency.Read More »
As the digital world continues to shape the industrial world, marketing budgets shift from trade shows to online efforts. According to Engineering.com's annual survey of engineering marketers, twice as many respondents reported that their budgets were growing rather than shrinking in 2017. The latest Thomas Industrial Survey assessing the ongoing impacts of COVID-19 on North American manufacturing revealed that 21% of companies are less likely to invest in trade shows while the use of webinars & virtual events (20%), search & social media (14%), and website (12%) all increased in light of COVID-19.
Like with any investment, marketers and manufacturing companies want to ensure that they receive a positive return. We’ve outlined the effectiveness of inbound marketing in tracking ROI and why it's important for manufacturers and industrial companies today.Read More »
Although 2020 is drawing to a close, there's still time to look ahead and start setting your industrial marketing plan for the future. As we've all learned from this year, you can't just recycle the same old tools and tactics and hope for the same results.
Here are five ways you can boost your manufacturing marketing strategy to meet the demands of today's buyers and get more leads.Read More »
Digital marketing has become the most scalable, measurable, and effective channel to drive sales. As technology continues to advance and marketing best practices evolve, industrial companies are continuing to adopt digital marketing tactics at a much higher velocity — further sped up in 2020 by COVID-19 and the cancellation of trade shows. Thus, more manufacturers are using digital marketing to match their competitor’s ability to connect with buyers in the digital space.Read More »
When it comes to branding, the major players probably come to mind first — Amazon, Coca-Cola®, Disney, and so on. The strength of their name recognition is immense. When these names come up, you immediately see their logo, and even if the logo doesn’t bully its way into your brain, you at least know what they’re selling. It doesn’t matter whether you consume their products or not; you know them. They’ve seared your mind with a branding iron. (See what we did there?)
Many manufacturing and industrial companies, however, don't think that they need to worry about branding. Some still prefer to rely on word of mouth marketing and referrals to attract new business, and they feel that branding isn't important in their space.
But there's a better way to grow your business.Read More »
To help the manufacturing industry be appropriately equipped for change, we launched Thomas Industrial Data earlier this year.
Our sourcing activity data coupled with our Thomas Industrial Survey results, reveals interesting insights with North American suppliers shifting their businesses to meet the new normal.
- 55% of survey participants being likely to very likely to invest in Production Performance Automation in the next 12 months
- 69% of companies across the manufacturing and industrial sectors are likely to bring manufacturing production and sourcing back to North America
- 12% increase in website usage by manufacturers and industrial companies to connect with more buyers and customers
Measuring the return on investment for marketing is challenging in even the best cases. Many industrial marketers mistake commonly used online B2C metrics for effective measures of their efforts. But marketing effectiveness can affect business outcomes like revenue growth and customer retention — so with so many variables and items to test, how can industrial marketers measure the success of their marketing campaigns?