The Thomas Blog

Why It's Important To Know Your Audience: The Key Role Of Buyer Personas

Imagine a trade school instructor working with a brand-new class of students and jumping right into the finer points of programming a 5-axis CNC machine. Or a presenter at an executive seminar who just goes over the basic concept of a balance sheet. Neither one would make much of an impact on the audience, and it is likely the presentation would only be memorable for the worst of reasons.

Both the instructor and presenter failed because they didn’t know their audience, and therefore couldn’t address the audience’s needs.

How To Increase Sales For A CNC Machine Shop

The total industry market for CNC machining is expected to continue growing through 2024. But reaching target customers isn’t the same as it used to be for CNC machine shops. Industrial buying habits are simply changing. So what can CNC machine shops do to help increase sales?

How To Become A Private Label Manufacturer

We hear from our manufacturing customers that they want to break into a new industry or find a hidden market. But without finding out what the Total Available Market is, you could be going after something that’s not there. Luckily for those looking to tap into the private label industry, there’s an opportunity for growth. Demand from buyers seeking private label manufacturers has grown 45% on Thomasnet.com YoY/QoQ/MoM.

Suppose you’re planning on extending your services to private labeling and targeting industries that use private labels. How can you drive growth, through both new business and growth of existing customers?

2020 Industrial Marketing Benchmarks For Manufacturers & Distributors

Thomas has been the market leader in the industrial space for more than 120 years helping manufacturers, industrial distributors, and service providers reach in-market buyers and grow their businesses. With a mission to make constant improvements for all our customers coupled with our 120+ years of experience, we thought it might be helpful to give you some benchmarks for your online lead generation efforts.

Questions To Ask Your Manufacturing Marketing Agency

A lot of time, effort, and energy go into operating a manufacturing business. Many business owners feel like they don’t have leftover effort for marketing their business. However, if you want to boost manufacturing sales and grow your company, you need a commitment to marketing.

Partnering with a marketing agency can take some of the pressure off your shoulders, allowing you to focus on running your business while they handle things like establishing or strengthening your online presence using tactics like content marketing, email marketing, SEO, and social media.

The Manufacturing Leader's Step By Step Guide To Website Testing For Increased Conversions And Marketing Automation

Ready to take your website performance to the next level? As you’ve already learned from our previous blogs, you need a mix of content marketing, SEO, and advertising campaigns to help improve your website. In particular, if you’ve been keeping up with our Manufacturing Leader’s Step By Step Guide series, by now you’ve learned how to:

The Manufacturing Leader’s Step By Step Guide To Driving Website Traffic

Driving qualified buyers to your website is critical to increase interest, drive leads, and grow your business. As you probably know, a page-one result on Google doesn’t happen right away — just because the content is online doesn’t mean traffic will immediately visit the page. There needs to be a strategy behind each content piece for effective promotion. If you want quality website traffic to bring you better business opportunities, there are several cost-effective ways to supplement your ongoing strategy of getting your business found online. 

Why Industrial Companies Need Content Marketing

To understand why content marketing is important to manufacturers, OEMs and distributors, let’s first examine the complete picture of the modern industrial buying process.

Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were forged over lunches, golf games, phone calls, and plant visits. Suppliers showcased their know-how by “talking shop” and establishing rapport in person.

6 Tips For Industrial Companies To Improve Their Reputation Online

The prevalence of information and connectivity on the internet has been tremendously advantageous for both consumers and industrial buyers. Search engines and social media make it easy to find reviews about products, services and companies within a few clicks.

But what happens if that information is both negative and untrue? Worse, what if it's about your company?