The prevalence of information and connectivity on the internet has been tremendously advantageous for both consumers and industrial buyers. Search engines and social media make it easy to find reviews about products, services and companies within a few clicks.
But what happens if that information is both negative and untrue? Worse, what if it's about your company?
In the very competitive world of marketing, it’s crucial to stay ahead of the curve. Fortunately, there are many great tools out there to help you and your team stay on top of your game and play an integral role, helping you be more productive, efficient, and strategic.
Here are some useful applications for eight critical aspects of industrial marketing areas.Read More »
To stay ahead in today’s increasingly competitive B2B marketing landscape, automation is vital. Marketing automation software allows companies to automate various marketing tasks, such as emailing specific contacts or posting on social media.
Not only is this great for eliminating the boredom factor (no more repetitive emailing jobs that leave you blurry-eyed and dazed), it’s also great for creating a more dynamic, multichannel marketing strategy. And through automated tracking and data collection, companies gain better insight into prospects, enabling them to fine-tune and personalize their offerings as needed in order to reach valuable leads.Read More »
Getting digital marketing right isn’t always easy — especially if that marketing is aimed at the manufacturing and industrial sector, which often involves high-volume, high-cost transactions and very long purchase cycles.
The decision-making process in this field is inherently slow, and oftentimes industrial marketers struggle to connect with their audience in a way that moves them through the buying cycle while providing them with directly useful, engaging content.
It’s never too early to start planning your business goals for next quarter or even next month. Setting marketing benchmarks is the only way you’ll be able to achieve scalable growth throughout the next few months and beyond. To help you plan, we've outlined the difference between marketing goals and a marketing strategy so you can improve yours and connect with higher-quality prospects.Read More »
It is more important than ever today for marketing professionals to maximize the return on investment (ROI) for their marketing efforts. But the ability to determine a clear ROI for marketing continues to elude many companies. While there is no single solution to getting more out of your marketing, there are some marketing methods that are both more effective and easier to measure the effectiveness of.Read More »
Digital marketing is an ever-evolving practice that requires a great deal of attention and expertise. Creating comprehensive strategies across multiple digital channels can seem like a daunting task when you take into consideration the other daily challenges you’re facing running a business, especially when industrial marketing isn't your expertise. To make sure they’re creating strong marketing campaigns that accomplish specific business goals, many companies turn to marketing agencies for assistance.Read More »
Today’s marketing world is filled with many terms and buzzwords. From acronyms like “KPI” and “CTR” to rising industry trends like “big data” and “hyperlocal,” sales and marketing leaders in the manufacturing space constantly find buzzwords left and right. So when you come across the word “omni-channel,” you may be quick to dismiss it.
That would be a mistake.Read More »
When it comes to marketing, many manufacturers put themselves in a very narrow box, focusing on niche messaging — and niche strategies — to get the job done. As a result, you can end up looking, sounding, and acting a lot like your competitors.
Business-to-business (B2B) marketing is designed for a complex process of consideration and comparison way of communication, often with heavy emphasis on cost or time-savings and efficiency — which makes sense since these products and services are often more expensive with longer purchasing cycles than those sold directly to consumers. Business-to-consumer (B2C) marketing, on the other hand, has greater flexibility to be light, creative, and even play to consumers’ emotions rather than pure logic.Read More »
After all of the time and resources you’ve invested into your digital marketing engine, you wouldn’t just walk away from the progress you’ve made, would you?
Common mistakes can derail months and even years of hard work. In many cases, the biggest risk is doing nothing at all — no more new content, not following up on industry trends, and not performing due diligence. Unfortunately, we see many companies making the same mistakes over and over again and it can cost them leads, customers, and a lot of revenue.
Here are common manufacturing marketing mistakes you should avoid:Read More »