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Marketing Strategy

What Can B2B Industrial Marketers Learn From B2C Marketers?

When it comes to marketing, many manufacturers put themselves in a very narrow box, focusing on niche messaging — and niche strategies — to get the job done. As a result, you can end up looking, sounding, and acting a lot like your competitors. 

Business-to-business (B2B) marketing is designed for a complex process of consideration and comparison way of communication, often with heavy emphasis on cost or time-savings and efficiency — which makes sense since these products and services are often more expensive with longer purchasing cycles than those sold directly to consumers. Business-to-consumer (B2C) marketing, on the other hand, has greater flexibility to be light, creative, and even play to consumers’ emotions rather than pure logic.

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frustrated young business man working on laptop computer at office-1
Marketing Strategy

7 Marketing Mistakes That Manufacturers Make Over And Over Again

After all of the time and resources you’ve invested into your digital marketing engine, you wouldn’t just walk away from the progress you’ve made, would you?

Common mistakes can derail months and even years of hard work. In many cases, the biggest risk is doing nothing at all — no more new content, not following up on industry trends, and not performing due diligence. Unfortunately, we see many companies making the same mistakes over and over again and it can cost them leads, customers, and a lot of revenue.

Here are common manufacturing marketing mistakes you should avoid:

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Attractive photo editor working on computers in the office
Marketing Strategy

(Take The Quiz!) Do You Need Industrial Marketing Agency Services?

With all of the uncertainties that exist in today's manufacturing world, there's one thing that's guaranteed: Agencies will cold call and email you to try and sell you their marketing services. And it makes sense — industrial companies are set up for successful marketing programs and typically don't even know it.

After decades of relying on word-of-mouth referrals to bring in new business, you might be hesitant to bring in someone new to your process. But marketing agencies can be very helpful in generating qualified leads and helping your sales team close your dream customers. But if you don't have certain goals or a budget to put behind their services, how will you know what's worth your time and how to spend your money effectively?

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factory-colleagues
Business Tips

The Last Phase Of Inbound Marketing: Keeping Your Customers Happy

Buyers often encounter different challenges every day, and each phase of the buying process has opportunities (using inbound marketing!) for suppliers like you to position yourself as the best partner. 

Inbound marketing is defined as the data-driven approach to marketing that attracts people to your brand, engages them, and converts them to lasting customers. The approach is multi-channel and accounts for where people are, and how they want to interact with you using the main driver of quality content. It allows you to bring visitors into your site through various forms of channels like blogs, email marketing, and social media.

Unfortunately, a lot of marketers don’t even consider this last element of inbound marketing after the sale is made. That phase — customer delight — is perhaps one of the most important of all.

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inhouse vs outsourcing industrial marketing agency
Marketing Strategy

Industrial Marketing: Train In-House vs. Hire An Agency vs.  Freelancer?

Has one of your key marketing/sales employees resigned and you're out in the wild trying to find a replacement? Industrial marketing requires a lot of time and expertise. If you don’t quite have either, you’re not alone. Many manufacturing companies don’t have in-house marketing departments, and those that do often have limited budgets and personnel.

Or if you're beginning your first industrial marketing plan, how do you go about it? Your options are likely to train current employees, seek out freelancers, or hire an agency — and this could be one of the most important decisions you'll make on the path to growing your business. Let's look at the pros and cons of each.

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G Suite Vs. Microsoft Office
Marketing Strategy

Using Google Docs, Slides, & Sheets For Marketing

Word documents, slide decks, data spreadsheets. What do these things have to do with industrial marketing? You might be surprised.

If you’re in charge of content marketing for your business, chances are you’re writing a lot of the copy in Word documents, presenting your ideas from slide decks, and analyzing data with spreadsheets.

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