The Thomas Blog

Branding With Sound And Music

Sound is a powerful tool that can stimulate certain emotions and trigger a sense of connection. It has been used in broadcast advertisements forever, incorporated into jingles that you can't seem to shake from your brain.

How To Build Your Manufacturing Brand

Have you ever asked someone for a Q-Tip? Or put your garbage in a Dumpster? Or cooked up dinner on your Teflon-coated pan? These brand names are a common part of our everyday vocabulary, and they illustrate how powerful strong branding can be.

While your company may not become a household name, you can leverage branding to create a stronger association between who you are and what you offer, giving you an advantage over your competition. 

How to Grow Your Business with Inbound Marketing

Inbound marketing is the latest method for increasing online business exposure. But the more manufacturers we talk to, the more it becomes clear that that the term “inbound marketing” isn’t fully understood by many business owners.

Everyone seems to know that this is something they should be doing, but they’re not sure what exactly that “something” is.

4 Things Manufacturers Should Look for When Hiring New Employees

With the manufacturing sector on the upswing and reshoring initiatives continuing to add new jobs, unemployment within the industry is at a historic low. In fact, research shows that 2 million new manufacturing jobs will be created over the next decade.

Three Secrets of Industrial Marketing That Everybody Overlooks

The world is full of advice, and there's certainly a lot of it out there. However, when it comes to industrial marketing, there are a few facts that people aren't sharing. 

Fortunately, we're here to fill you in. Here are three industrial marketing secrets that can help set your manufacturing company up for greater success.  

The Worst Industrial Marketing Advice We’ve Ever Heard

There’s a ton of bad industrial marketing advice out there. We’ve heard it all, from our competitors, your competitors, and even some of our customers. In today’s “age of information,” in which everyone and their grandma’s aunt has an opinion and a platform on which to share it, finding legitimate, proven industrial marketing advice can be tricky.

Making Emotional Connections Through Data

Appealing to an audience through marketing often requires connecting with them at an emotional level; emotions are a huge influence on consumer decisions when purchasing a product or service. With this in mind, marketers must create messaging that will not only engage their audience but will also make the message feel more personal.

Southeast U.S. Industrial Buying Trends

If you are a manufacturer or industrial supplier that serves the Southeastern United States, wouldn't it be great to know what buyers in your region are looking for? This way, instead of anticipating their needs, you can be meeting their needs — and winning their business.

Thomas recently examined buyer behavior data generated on Thomasnet.com to uncover supply chain trends in Southeast U.S. If you provide industrial products or services in Alabama, Georgia, Florida, Mississippi, North Carolina, South Carolina, or Tennessee, this information could prove pivotal in connecting with more buyers. 

7 Project Management Tools For Industrial Marketing

Getting started with inbound industrial marketing is a challenge, to be sure, but keeping everything organized and well-scheduled is a job of its own. So how can you keep your website updates, content development, email marketing, and other initiatives in order? Better still, how can you keep them in order without losing your sanity?