The Thomas Blog

Even Your Dog Has A Persona

We write frequently about the value of persona targeting. Taking the time to really understand the people on the other end of your communications, and tailoring your content to those specific people — and their specific goals, needs, and interests — is critical if you want to improve your marketing results.

Get Ready For The Amazon Ad Network?

Two of the biggest names in business — Google and Amazon — may have just started down a collision course for your advertising dollars.

New York Industrial/B2B Buying Trends

What's trending with B2B buyers in New York State right now? What products and services are experiencing a surge in demand?

Texas Industrial/B2B Buying Trends

What are industrial and B2B buyers in Texas looking for right now?

As a supplier, knowing the answer to this question can be incredibly powerful. By understanding which products and services are in demand, you can put your company in prime position to connect with new buyers. 

Thomas recently examined buyer behavior data generated on Thomasnet.com to uncover supply chain trends in Texas. If you provide products or services in Austin, Houston, San Antonio, or other cities within the state, this data can give you a distinct competitive advantage. 

Branching Out On Social Media

These days, just about everyone is on board with social media sites such as Facebook, Twitter, and LinkedIn. But in today’s increasingly connected, evolving digital world, limiting your presence to just these three platforms can seriously impede your industrial marketing efforts. There’s a lot more out there, and most industrial companies and manufacturers can now benefit from casting a wider net.

Ohio Industrial/B2B Buying Trends

If you are a manufacturer or industrial supplier that serves the Ohio area, wouldn't it be great to know what buyers in your region are looking for? This way, instead of anticipating their needs, you can be meeting their needs — and winning their business.

Thomas recently examined buyer behavior data generated on Thomasnet.com to uncover supply chain trends in Ohio. If you provide products or services in Cleveland, Cincinnati, Dayton, or other cities within the state, this information could prove pivotal in connecting with more buyers. 

Manufacturing Madness: How To Survive The Supplier Selection Game

The college basketball tournament is only a little more than a week old, but already there have been a ton of upsets (not to mention a ton of upset fans). That’s because the competition is so fierce, and the stakes are so high, that any team — no matter how talented they are — can get knocked off at any time.

Is Your Marketing Strategy Stuck In The Past?

There are lots of things that get better with age — wine, cheese, how you look in a monocle, etc. Unfortunately, your marketing strategy is not one of these things. On the contrary, unless you are constantly refreshing your approach and pursuing new tactics, you risk losing out on potential revenue and falling behind the competition.

How To Pump Up Your Business With Mobile Marketing

Think mobile marketing only works for B2C companies? Think again. B2B companies get a lot of mileage out of mobile marketing as all customers, not just those in the consumer space, are making their way towards mobile.