The Thomas Blog

The Digital Marketing Skills You Need To Succeed

In the old days, marketing was about brochures and word-of-mouth referrals. Some of the morevisionary types found a guy to dress up like a chicken and dance on the side of the road. These days, though, the internet is the medium of choice, which means companies have a much broader reach. But it also means that it's going to take a lot more than dancing chickens to be successful.

In this digital-driven landscape, success requires a particular set of skills, like these:

Google Is Shaking Up Its SEO Algorithm Again. So What?

Search Engine Optimization is a game with constantly changing rules, and if you want your site to rank prominently in search results, it’s imperative that you understand the latest rulebook.

Unfortunately, that’s easier said than done. Because, for all intents and purposes, there is no rulebook.

5 Scary Marketing Stats

This Halloween, more than $2 billion worth of candy will be given out across the United States.

What can be more frightening than the thought of millions of kids hopped up on $2 billion worth of sugar? These soberingly scary stats about marketing.

How To Pitch Inbound Marketing To A CFO

If you’re reading this, you’ve probably implemented pieces of inbound marketing, but have realized that pieces here and there aren’t enough anymore. You need to shift resources around (or get more of them) to make the changes needed to increase lead generation, reduce costs, and grow new markets. (But between you and your vision for more effective marketing is your C-suite — especially your CFO, and in many cases, your CEO...)

Is Your B2B Digital Marketing Strategy Powerful Enough?

The internet has conquered the world, so it shouldn’t come as any surprise that a hefty portion of business, both new and repeating, stems from digital marketing efforts.

However, many businesses approach digital marketing with false assumptions and poor, shortsighted planning, leading to less-than-stellar results and few, if any, new leads.

If you’re serious about increasing your sales and garnering new leads, it’s critical to start off with a powerful, well-thought-out digital marketing strategy.

Unsure where to begin? Below, we’ve outlined a few key steps for getting started.

Boost Your Industrial Marketing Efforts With Evaluation Driven Retargeting

Do your new customers choose you on impulse? Of course they don’t. By the time you hear from a prospect, they’ve typically gone through a significant supplier discovery and evaluation process. We understand, and that’s why we created Evaluation Driven Retargeting.

In an industry in which supplier evaluation and selection can take weeks or longer, this can be the competitive advantage you’ve been looking for.

5 Signs Your Industrial Marketing Efforts Aren't Working

In today’s digital-driven world, industrial buyers expect brand and product information to be easily accessible, and they prefer to self-educate online rather than speak to a salesperson over the phone.

This makes it critical to establish an engaging, strategic digital industrial marketing plan for your company. Without one, it can difficult to meet the needs of your prospects and, in turn, pretty impossible for you to generate the leads you need to grow your business.

The 4 Biggest Industrial Marketing Challenges Of 2017

Now is an ideal time to check on your progress toward your 2017 marketing goals. Are you on track for lead generation? What about spending? More importantly, have your efforts shown signs of profitability?

5 Digital Marketing Tips To Reach More Buyers

As technologies continue to advance and industrial buyers increasingly turn to the internet for the information they need to find suppliers and source products, digital marketing has become indispensable in the B2B manufacturing and industrial sphere. Sending out mailers or relying on word of mouth is no longer enough to attract and convert valuable leads; now, a multifaceted approach is necessary to stay relevant in today’s shifting B2B landscape.