The Thomas Blog

Manufacturing Madness: How To Survive The Supplier Selection Game

The college basketball tournament is only a little more than a week old, but already there have been a ton of upsets (not to mention a ton of upset fans). That’s because the competition is so fierce, and the stakes are so high, that any team — no matter how talented they are — can get knocked off at any time.

Is Your Marketing Strategy Stuck In The Past?

There are lots of things that get better with age — wine, cheese, how you look in a monocle, etc. Unfortunately, your marketing strategy is not one of these things. On the contrary, unless you are constantly refreshing your approach and pursuing new tactics, you risk losing out on potential revenue and falling behind the competition.

How To Pump Up Your Business With Mobile Marketing

Think mobile marketing only works for B2C companies? Think again. B2B companies get a lot of mileage out of mobile marketing as all customers, not just those in the consumer space, are making their way towards mobile.

Four Steps To A Stellar Marketing Plan

For those new to the world of industrial marketing, it can often be tough to get ideas off the ground and stay up-to-date on the newest innovations; it seems there’s a new groundbreaking strategy to adopt every week, and trying to stay ahead of the curve can be daunting. 

The Best Online Marketing Courses to Boost Your Marketing Skills

B2B marketing evolves at a breakneck pace; with new trends, innovations, and technologies being developed every day, staying ahead of the curve can seem challenging. But keeping your marketing skills sharp and your know-how current is essential for remaining relevant among the competition.

This doesn’t mean you need to start making your own memes or communicating solely through emojis. Or that you need start using strange millennial slang in your content marketing. But it does mean you should be thinking about ways to hone your skills and increase your leads — which may even mean advancing your career at the same time.

Online marketing courses allow professionals to hone their skills on their own schedule, at their own pace, and can be hugely useful in gaining new leads. Below are five of the most popular online courses available.

How To Create Buyer Personas For Industrial Marketing Campaigns

The whole point of inbound marketing is to entice your target customers to come to you on their own accord, and you do this by providing valuable, directly helpful content that will help them reach their goals. Think of it as the antithesis of cold calling. But how do you go about creating the content that will attract the customers you want? Well, that depends on the customers themselves.

Why Organic Search Alone Won't Cut It For Your Marketing Strategy

Let’s say a manufacturing firm needs a new supplier. One of the first places they’ll go is the Internet. They enter some keywords, and Google or another search engine returns a list of results; this is an organic search. 

An Introduction To Account Based Marketing

Have you heard about the latest trend in B2B marketing, the new approach all the cool kids in the industry are talking about?

Account Based Marketing, or ABM, is an approach to marketing that concentrates sales and marketing resources on a specific set of targeted accounts.

The idea is to clearly define the clients you want, then launch campaigns tailor-made for each of them rather than going broad.

Industrial Marketing Year In Review

The manufacturing and industrial space is no stranger to change. From the assembly line to automation, there has been an unending wave of innovations that transformed the industry.

Much like the industry itself, industrial marketing has also evolved. Gone are the days of printed fliers and word-of-mouth advertising; now, it’s all about digital marketing — your website, content, emails, and social media.

But the shift from traditional marketing to digital marketing is still happening. New trends continue to emerge, and savvy industrial marketers must continue to adapt in order to stay ahead.