Four Steps To A Stellar Marketing Plan
For those new to the world of industrial marketing, it can often be tough to get ideas off the ground and stay up-to-date on the newest innovations; it seems there’s a new groundbreaking strategy to adopt every week, and trying to stay ahead of the curve can be daunting.
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The Best Online Marketing Courses to Boost Your Marketing Skills
B2B marketing evolves at a breakneck pace; with new trends, innovations, and technologies being developed every day, staying ahead of the curve can seem challenging. But keeping your marketing skills sharp and your know-how current is essential for remaining relevant among the competition.
This doesn’t mean you need to start making your own memes or communicating solely through emojis. Or that you need start using strange millennial slang in your content marketing. But it does mean you should be thinking about ways to hone your skills and increase your leads — which may even mean advancing your career at the same time.
Online marketing courses allow professionals to hone their skills on their own schedule, at their own pace, and can be hugely useful in gaining new leads. Below are five of the most popular online courses available.
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How To Create Buyer Personas For Industrial Marketing Campaigns
The whole point of inbound marketing is to entice your target customers to come to you on their own accord, and you do this by providing valuable, directly helpful content that will help them reach their goals. Think of it as the antithesis of cold calling. But how do you go about creating the content that will attract the customers you want? Well, that depends on the customers themselves.
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Why Organic Search Alone Won't Cut It For Your Marketing Strategy
Let’s say a manufacturing firm needs a new supplier. One of the first places they’ll go is the Internet. They enter some keywords, and Google or another search engine returns a list of results; this is an organic search.
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An Introduction To Account Based Marketing
Have you heard about the latest trend in B2B marketing, the new approach all the cool kids in the industry are talking about?
Account Based Marketing, or ABM, is an approach to marketing that concentrates sales and marketing resources on a specific set of targeted accounts.
The idea is to clearly define the clients you want, then launch campaigns tailor-made for each of them rather than going broad.
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Industrial Marketing Year In Review
The manufacturing and industrial space is no stranger to change. From the assembly line to automation, there has been an unending wave of innovations that transformed the industry.
Much like the industry itself, industrial marketing has also evolved. Gone are the days of printed fliers and word-of-mouth advertising; now, it’s all about digital marketing — your website, content, emails, and social media.
But the shift from traditional marketing to digital marketing is still happening. New trends continue to emerge, and savvy industrial marketers must continue to adapt in order to stay ahead.
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How To Boost Your Sales And Marketing Efforts In The New Year
The New Year is just around the corner. Business owners and managers should use this time to look back and reflect. Did you meet your goals? Did you try new tactics? Did they work? How can you improve upon existing efforts?
It’s also time to set new parameters, specifically in regard to marketing and sales. How did you do with finding new business? Were your marketing strategies effective? Did you take advantage of all today’s technology has to offer? Were you afraid to try certain things, or lack the time or motivation to adopt new strategies?
A new year brings a fresh start. Here are some tips to boost your sales and marketing during this next trip around the sun.
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4 Things To Consider When Choosing A Marketing Automation Tool
To stay ahead in today’s increasingly competitive B2B marketing landscape, automation is key. Essentially what it sounds like, marketing automation software allows companies to automate various marketing tasks, such as emailing specific contacts or posting on social media.
Not only is this great for eliminating the boredom factor (no more repetitive emailing jobs that leave you blurry-eyed and dazed), it’s also great for creating a more dynamic, multichannel marketing strategy. And through automated tracking and data collection, companies gain better insight into prospects, enabling them to fine-tune their offerings as needed in order to reach valuable leads.
Streamlined processes, more efficient outreach, and time and cost savings are all part of the deal, no matter which specific automation tool you choose. But how do you decide on the best option for your company? To start, consider these four key factors.
4 Marketing Mistakes That Can Kill Your Chances Of Scoring New Buyers
There’s a ton of marketing and sales advice out there on how to grow your business, increase yourbottom line, and make your company stand out from the crowd. Keeping up-to-date on these expert tips and new industrial marketing trends is key to remaining relevant in today’s ever-changing landscape.
But even the most knowledgeable, well-versed companies make critical mistakes that can cost them new customers. Below are four of the most common B2B marketing mistakes and some tips on how to best avoid them.
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