The Thomas Blog

The Last Phase Of Inbound Marketing: Keeping Your Customers Happy

Buyers often encounter different challenges every day, and each phase of the buying process has opportunities (using inbound marketing!) for suppliers like you to position yourself as the best partner. 

Inbound marketing is defined as the data-driven approach to marketing that attracts people to your brand, engages them, and converts them to lasting customers. The approach is multi-channel and accounts for where people are, and how they want to interact with you using the main driver of quality content. It allows you to bring visitors into your site through various forms of channels like blogs, email marketing, and social media.

Unfortunately, a lot of marketers don’t even consider this last element of inbound marketing after the sale is made. That phase — customer delight — is perhaps one of the most important of all.

Industrial Marketing: Train In-House vs. Hire An Agency vs.  Freelancer?

Has one of your key marketing/sales employees resigned and you're out in the wild trying to find a replacement? Industrial marketing requires a lot of time and expertise. If you don’t quite have either, you’re not alone. Many manufacturing companies don’t have in-house marketing departments, and those that do often have limited budgets and personnel.

Or if you're beginning your first industrial marketing plan, how do you go about it? Your options are likely to train current employees, seek out freelancers, or hire an agency — and this could be one of the most important decisions you'll make on the path to growing your business. Let's look at the pros and cons of each.

Using Google Docs, Slides, & Sheets For Marketing

Word documents, slide decks, data spreadsheets. What do these things have to do with industrial marketing? You might be surprised.

If you’re in charge of content marketing for your business, chances are you’re writing a lot of the copy in Word documents, presenting your ideas from slide decks, and analyzing data with spreadsheets.

Never Trust a Marketing Agency that Tells You…

When searching for a manufacturing marketing agency to work with, it’s important that you ask all the right questions to determine if the relationship is a good fit for your business. It’s just as important that you weed out the bad answers you receive.

The 4 Questions Your Industrial Manufacturing Marketing Agency Should Answer in Order to Keep Your Business

Partnering with an industrial manufacturing marketing agency may be just what your business needs to boost growth and achieve goals. However, once you’ve established a partnership with an agency, you must make sure they are delivering an ROI (return on investment).

5 Industrial Marketing Trends To Watch In 2019

Industrial marketing continues to change and evolve. As we move further into 2019, it’s important to keep up with the marketing trends that your business can put to work this year.

Here are the top marketing trends to watch out for in the year ahead.

11 Digital Marketing Tools You Can't Live Without

When it comes to digital marketing, having the right expertise on your side is essential to success. However, having the right tools at your disposal can also play an integral role, helping you be more productive, efficient, and strategic.

The Essential Dictionary Of Industrial Marketing Terms You Should Know

The term “digital marketing” was first coined back in 1990. Since that time, new tactics, strategies, tools, and approaches have been introduced, continually redefining the discipline.

8 Tips To Becoming A More Productive Industrial Marketer

Boosting productivity on the shop floor can help you expand capacity, reach new customers, and grow your business.