With all of the uncertainties that exist in today's manufacturing world, there's one thing that's guaranteed: Agencies will cold call and email you to try and sell you their marketing services. And it makes sense — industrial companies are set up for successful marketing programs and typically don't even know it.
After decades of relying on word-of-mouth referrals to bring in new business, you might be hesitant to bring in someone new to your process. But marketing agencies can be very helpful in generating qualified leads and helping your sales team close your dream customers. But if you don't have certain goals or a budget to put behind their services, how will you know what's worth your time and how to spend your money effectively?
Any business owner or person in charge of growing the business has to do some research and planning to see what's right for the company — if you're not a marketer, it's a lot of work away from your day job. Take a look at the below infographic to get started on answering a very important question.
What An Industrial Marketing Agency Can Help With
As marketers and sellers, we're told to do what it takes to grow the business — but how can you grow better? This "Grow Better" theme along with "How You Sell Is Why You Win" are one of the many lessons stressed at this year's Hubspot's Inbound conference that validates how important the experience of marketing and sales bring to closing a deal — and how it retains the customer.
Partnering with an industrial marketing agency not only finally gets your website redesign off the backburner, but they can get you the right content to nurture your website traffic to convert to leads and they help you report on ROI, while solving the challenge of aligning your sales and marketing teams. It's all critical to meeting the needs of your buyers while contributing to your company's bottom line — one can't work well without the other.
More manufacturers are rethinking their old business model and incorporating new tactics to supplement their traditional growth methods. But according to a small business survey conducted by Thomas this year, 22.43% of manufacturers consider sales and marketing as one of the top challenges to growing their business. If you're one of them, get in touch with one of our industrial marketing experts to develop a plan that's right for you and your budget.
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