The Thomas Blog

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SEM/PPC

PPC For Manufacturing: What Is Paid Search?

PPC (Pay-Per-Click advertising) is an amazing tool for reaching customers online. It acts as a pull marketing technique that brings customers to you based on their searches and it's a win-win when executed properly. Through PPC, advertisers pay only when a user clicks on their ad; these clicks increase site traffic and, ultimately, also increase the chances of converting these leads into buyers. Unlike outbound marketing, which involves pushing your message out to potential customers, PPC is inherently inbound, since it brings potential customers in.

However, there are a lot of misconceptions about what PPC is, and maybe more importantly, what PPC isn't. Let's clear some faulty understandings that should be helpful when before beginning your first PPC campaign.

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SEO versus SEM
SEO

SEO Vs. SEM Vs. PPC: What’s The Difference?

The industrial manufacturing sector is constantly seeing new technological innovations and advancements as businesses compete to stay ahead of the competition and at the forefront of their industry. Similarly, digital B2B advertising and marketing practices undergo the same rapid rate of change and advancement. But with so many options and platforms available today, getting started can be daunting — especially if you're new to the industrial marketing world.

Some of the most common questions we field at Thomas involve a slew of acronyms — SEO, SEM, and PPC: What’s the difference between SEO, SEM, and PPC, and what can they do for my company?

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Everything Manufacturers Need to Know About Paid Marketing
SEM/PPC

Everything Manufacturers Need to Know About Paid Marketing

If you’ve been keeping up with our blog posts, you’ve been staying up to date about our marketing best practices for manufacturers.

We’ve covered a range of marketing topics:

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Industrial Paid Advertising
Social Media

Display vs. Search vs. Social Ads vs. PPC in Paid Advertising

Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. 

However, if you're new to paid advertising, it's important to know that there are several disciplines that fall underneath this umbrella. Understanding the differences and figuring out which industrial paid strategy will work best for your company isn’t always easy or straightforward. We’ll explore the advantages and disadvantages to each below.

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Paid Advertising

5 Ways to Boost Traffic for Under $500

A metal fabricator has big news — they’ve just completed a partnership that will allow them to offer more manufacturing services at a better quality and a lower rate. 

This is a great opportunity for distributors and future prospects, so the business does everything right — writes a blog, posts content to social media, and updates their website’s homepage with the announcement.

The traffic comes — but not at the quantity the company was hoping for. What went wrong?

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