For many people, the new year provides a fresh start, the chance to reflect on the past twelve months and make necessary changes and improvements. In the same vein, it can also serve as a great springboard for brainstorming new marketing initiatives that will help make the most of your 2018 budget.
In today’s ever-shifting, increasingly digital landscape, there are seemingly infinite ways to put your industrial marketing budget to use, but some strategies may not provide the long-term benefits you’re looking for. Below are a few of the most effective marketing tactics you may want to consider implementing in the coming year.Read More »
Incredible numbers of businesses, many of them your competitors, continue to pour time and money into paid search. The reason? There is a lot of valuable traffic and new customers to be gained there. But it’s not an easy (or cheap) process—getting a return that justifies the expense takes careful planning and precise execution. Many business owners have a lingering feeling that they should at least be experimenting with paid search but are understandably reluctant begin.Read More »
Successful inbound marketing campaigns should encompass a range of different elements, on various platforms and channels. While certain aspects, like blog posts and email marketing campaigns, are widely used and extremely well-known, others may be less familiar to marketers just starting out. In particular, PPC (pay-per-click), an advertising model that targets users with company ads based on their web search queries, can be an extremely valuable marketing tool.
Through PPC, advertisers pay only when a user clicks on their ad; these clicks increase site traffic and, ultimately, also increase the chances of converting these leads into buyers. Unlike outbound marketing, which involves pushing your message out to potential customers, PPC is inherently inbound, since it brings potential customers in.
As with other inbound marketing methods, PPC has a high success rate and is quickly growing in popularity. In fact, 74% of small businesses have invested in PPC or plan to do so in the near future. Unsure if PPC advertising is right for you? Below are five compelling reasons you should consider incorporating this strategy into your marketing campaign.
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As marketers, we know that the shift to digital is nothing new.
For years there has been a steady march from print media — brochures, newsletters, and direct mail pieces — to online assets like emails, eBooks, and blog posts. According to ENGINEERING.com’s annual survey of engineering marketers’ plans for the 2017 calendar year, the fruits of our digital content labors have been confirmed.Read More »
Industrial manufacturing has been a driving force behind the U.S. economy for decades, but when it comes to digital B2B marketing, it's typically behind the curve.
The reliance on word-of-mouth recommendations and cold calling is no longer the only option for companies, and marketers have been slowly stepping up their game in the past few years.Read More »
The new year is always a time of both reflection and looking ahead, especially when it comes to search engine optimization and search engine marketing trends. This year, we expect to see the pay-per-click advertising trends established last year continue to grow.Read More »
We've covered the basics about how to run an industrial Pay Per Click (PPC) campaign and what to look out for when setting up your keywords and budgets, but we get a ton of questions about the topic — here are a few FAQs:Read More »
You needed a fast way to drive more leads and opportunities for the sales team. When you looked at Google AdWords (aka Pay-Per-Click) it seemed to make sense and fit the budget, so you jumped in with both feet. The leads are coming in and you’re happy!Read More »
PPC (Pay-Per-Click advertising) is an amazing tool for reaching customers. It’s no mystery why it has propelled so much success for Google; it provides value to the user looking for a product or service and it provides value to companies that are trying to reach those users. Despite being a paid advertising channel, it acts as a pull marketing technique that brings customers to you based on their searches. It’s a win-win when executed properly.Read More »