The Thomas Blog

Marketing Manufacturing Budget 2018
Paid Advertising

How to Make the Most of Your Industrial Marketing Budget in 2018

For many people, the new year provides a fresh start, the chance to reflect on the past twelve months and make necessary changes and improvements. In the same vein, it can also serve as a great springboard for brainstorming new marketing initiatives that will help make the most of your 2018 budget. 

In today’s ever-shifting, increasingly digital landscape, there are seemingly infinite ways to put your industrial marketing budget to use, but some strategies may not provide the long-term benefits you’re looking for. Below are a few of the most effective marketing tactics you may want to consider implementing in the coming year.

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SEM/PPC

12 Tips To Begin PPC On The Right Foot

Incredible numbers of businesses, many of them your competitors, continue to pour time and money into paid search. The reason? There is a lot of valuable traffic and new customers to be gained there. But it’s not an easy (or cheap) process—getting a return that justifies the expense takes careful planning and precise execution. Many business owners have a lingering feeling that they should at least be experimenting with paid search but are understandably reluctant begin.

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Pay Per Click For Your Inbound Strategy
SEM/PPC

Why PPC Should Be Part Of Your Inbound Strategy

Successful inbound marketing campaigns should encompass a range of different elements, on various platforms and channels. While certain aspects, like blog posts and email marketing campaigns, are widely used and extremely well-known, others may be less familiar to marketers just starting out. In particular, PPC (pay-per-click), an advertising model that targets users with company ads based on their web search queries, can be an extremely valuable marketing tool. 

Through PPC, advertisers pay only when a user clicks on their ad; these clicks increase site traffic and, ultimately, also increase the chances of converting these leads into buyers. Unlike outbound marketing, which involves pushing your message out to potential customers, PPC is inherently inbound, since it brings potential customers in.

As with other inbound marketing methods, PPC has a high success rate and is quickly growing in popularity. In fact, 74% of small businesses have invested in PPC or plan to do so in the near future. Unsure if PPC advertising is right for you? Below are five compelling reasons you should consider incorporating this strategy into your marketing campaign.

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Trends

3 Industrial PPC Trends to Watch in 2017

The new year is always a time of both reflection and looking ahead, especially when it comes to search engine optimization and search engine marketing trends. This year, we expect to see the pay-per-click advertising trends established last year continue to grow.

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SEM/PPC

How to Avoid Shady Pay-Per-Click Services

You needed a fast way to drive more leads and opportunities for the sales team. When you looked at Google AdWords (aka Pay-Per-Click) it seemed to make sense and fit the budget, so you jumped in with both feet. The leads are coming in and you’re happy!

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SEM/PPC

Manufacturing PPC Success: What Is Pay-Per-Click?

PPC (Pay-Per-Click advertising) is an amazing tool for reaching customers. It’s no mystery why it has propelled so much success for Google; it provides value to the user looking for a product or service and it provides value to companies that are trying to reach those users. Despite being a paid advertising channel, it acts as a pull marketing technique that brings customers to you based on their searches. It’s a win-win when executed properly.

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