The Thomas Blog

Everything Manufacturers Need to Know About Paid Marketing
SEM/PPC

Everything Manufacturers Need to Know About Paid Marketing

If you’ve been keeping up with our blog posts, you’ve been staying up to date about our marketing best practices for manufacturers.

We’ve covered a range of marketing topics:

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Industrial Paid Advertising
Social Media

Display vs. Search vs. Social Ads vs. PPC in Paid Advertising

Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. 

However, if you're new to paid advertising, it's important to know that there are several disciplines that fall underneath this umbrella. Understanding the differences and figuring out which industrial paid strategy will work best for your company isn’t always easy or straightforward. We’ll explore the advantages and disadvantages to each below.

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SEO

Why Quality Is More Important Than Quantity For Website Traffic

It’s common sense that you need to drive traffic to your website in order to increase leads. And if you’re showing signs of growth, that’s a great start! But many companies get fooled by statistics showing heavy site traffic and essentially disregard how qualified — or unqualified — those visitors actually are.

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