Pay-per-click (PPC) advertising has become a popular — and effective — marketing tool for many manufacturing companies.
However, if you're new to PPC, it's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial PPC strategy will work best for your company isn’t always easy or straightforward. We’ll explore the advantages and disadvantages to each below.Read More »
Pay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new customers. Part of what makes this particular advertising model so popular is its ability to easily find new, potential customers who are already interested in the products or services that your company offers.Read More »
For manufacturing companies, getting started with pay-per-click advertising is easy.
Seriously, Google touts that it takes "just a few minutes" to build your first ad. That means you can go from having absolutely no search engine presence at all to having your ads show on the first page of results in less time than it takes to heat up your leftovers for lunch.Read More »
Way back in the digital dark ages of 2013 — before watches became smart, before LTE data speeds became reality, and before mobile traffic eclipsed traffic from desktops — AdWeek published an article with a provocative headline:Read More »
It’s common sense that you need to drive traffic to your website in order to increase leads. And if you’re showing signs of growth, that’s a great start! But many companies get fooled by statistics showing heavy site traffic and essentially disregard how qualified — or unqualified — those visitors actually are.Read More »
Much like the machines on your shop floor, you want to make sure that your industrial marketing is optimized for peak performance. A/B testing (also referred to as split testing, multivariate testing, or iterative testing) can help you continuously calibrate your marketing efforts, ensuring maximum results.
Not familiar with the term, or curious how A/B testing works? Here’s what you need to know to get started.Read More »