The Thomas Blog

ab testing
Social Media

The Basics Of A/B Testing

Much like the machines on your shop floor, you want to make sure that your industrial marketing is optimized for peak performance. A/B testing (also referred to as split testing, multivariate testing, or iterative testing) can help you continuously calibrate your marketing efforts, ensuring maximum results.

Not familiar with the term, or curious how A/B testing works? Here’s what you need to know to get started.

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Digital Marketing
Social Media

The Best Online Marketing Courses to Boost Your Marketing Skills

B2B marketing evolves at a breakneck pace; with new trends, innovations, and technologies being developed every day, staying ahead of the curve can seem challenging. But keeping your marketing skills sharp and your know-how current is essential for remaining relevant among the competition.

This doesn’t mean you need to start making your own memes or communicating solely through emojis. Or that you need start using strange millennial slang in your content marketing. But it does mean you should be thinking about ways to hone your skills and increase your leads — which may even mean advancing your career at the same time.

Online marketing courses allow professionals to hone their skills on their own schedule, at their own pace, and can be hugely useful in gaining new leads. Below are five of the most popular online courses available.

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SEO versus SEM
SEO

SEO Vs. SEM Vs. PPC: What’s The Difference, And Which One Is Right for You?

The industrial manufacturing sector is constantly seeing new technological innovations and advancements as businesses compete to stay ahead of the competition and at the forefront of their industry. Similarly, digital B2B advertising and marketing practices undergo the same rapid rate of change and advancement. But with so many options and platforms available today, getting started can be daunting.

Some of the most common questions we field at Thomas involve a slew of acronyms — SEO, SEM, and PPC: What’s the difference between SEO, SEM, and PPC, and what can they do for my company?

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Marketing Strategy

12 Tips To Begin PPC On The Right Foot

Incredible numbers of businesses, many of them your competitors, continue to pour time and money into paid search. The reason? There is a lot of valuable traffic and new customers to be gained there. But it’s not an easy (or cheap) process—getting a return that justifies the expense takes careful planning and precise execution. Many business owners have a lingering feeling that they should at least be experimenting with paid search but are understandably reluctant begin.

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Social Media

5 Digital Marketing Tips To Reach More Buyers

As technologies continue to advance and industrial buyers increasingly turn to the internet for the information they need to find suppliers and source products, digital marketing has become indispensable in the B2B manufacturing and industrial sphere. Sending out mailers or relying on word of mouth is no longer enough to attract and convert valuable leads; now, a multifaceted approach is necessary to stay relevant in today’s shifting B2B landscape. 

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Social Media

How To Advertise Your Manufacturing Business Online

In today’s increasingly connected world, establishing a strong digital presence is crucial for effective brand exposure and lead generation. With more and more people accessing business and product information online, it’s no longer effective to rely solely on broadcast commercials, newspaper ads, or telephone campaigns for effective B2B marketing.

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SEM/PPC

3 Industrial PPC Trends to Watch in 2017

The new year is always a time of both reflection and looking ahead, especially when it comes to search engine optimization and search engine marketing trends. This year, we expect to see the pay-per-click advertising trends established last year continue to grow.

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