How Industrial Businesses Can Reach New Market Segments
Too many stories in the media today point to changing conditions in China as the key reasons for the resurgence of manufacturing in America. A recent report from Thomas Industrial Network finds that many industrial businesses in the U.S. are actually taking active steps and investing in strategies to help them grow and expand. The report states that 58% of product and custom manufacturers are more aggressively pursuing business in new industries, while 66% are investing in new and/or innovative products or services.
Read More »Why Industrial Businesses Should Outsource Pay-Per-Click
One of the most common forms of search engine marketing (SEM) is pay-per-click (PPC) advertising. PPC allows companies to advertise their company, brand and products alongside search engine results. By aligning their ads to specific keywords and phrases, industrial businesses can target companies looking for the products/services they sell. As the name implies, businesses only pay when users click over to their site.
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