In the world of marketing, things are constantly changing.
From amorphous Google algorithms and updated UX designs to effective emailing and retargeting methods, there is no shortage of strategies to try — especially as the industrial space continues to catch up with the rest of the B2B marketing space.
As we begin preparing for what’s to come in 2017, we wanted to take a look back at some of the biggest trends we’ve seen over the past 12 months and their impact on your business.
Without further ado, here’s our 2016 year in review.Read More »
For many manufacturers and industrial companies, there’s no such thing as an “impulse” sale. That’s because the industrial buying cycle is a lengthy one, driven by a supplier evaluation and selection process that can take months or longer.Read More »
There's a lot to keep track of if you're marketing in the industrial space: You need to send out regular email marketing campaigns, follow best practices on social media, keep your website up-to-date, push out paid advertising campaigns and make sure you're getting plenty of organic traffic.Read More »
It’s a never-ending quest in search engine marketing (SEM) to find the secret to driving traffic and generating leads. It all starts with your website — you need strong, original content, a logical user experience (UX), aesthetically pleasing design, and optimized product pages.Read More »
Pay-per-click marketing and search engine optimization have an interesting relationship — the two tactics can be rivals, work together seamlessly or simply coexist.
While many companies tend to treat them as completely separate entities, Google's most recent updates cemented tangible overlap between the two, which needs to be considered in every search engine marketing strategy.Read More »
By now you’ve likely heard about the changes Google is making to its search results page, and if not, here’s your 15-second recap:
Up until recently, a standard search brought up a page of organic results with advertising slots on the top and side of the page. Now, they’re removing sidebar ads in favor of product listings and adding more paid slots on the top and bottom.Read More »
We've covered the basics about how to run an industrial Pay Per Click (PPC) campaign and what to look out for when setting up your keywords and budgets, but we get a ton of questions about the topic — here are a few FAQs:Read More »
You needed a fast way to drive more leads and opportunities for the sales team. When you looked at Google AdWords (aka Pay-Per-Click) it seemed to make sense and fit the budget, so you jumped in with both feet. The leads are coming in and you’re happy!Read More »
PPC (Pay-Per-Click advertising) is an amazing tool for reaching customers. It’s no mystery why it has propelled so much success for Google; it provides value to the user looking for a product or service and it provides value to companies that are trying to reach those users. Despite being a paid advertising channel, it acts as a pull marketing technique that brings customers to you based on their searches. It’s a win-win when executed properly.Read More »