As a manufacturer, you deal with many different types of buyers — procurement pros, purchasing agents, MROs, general managers, etc. However, perhaps no type of buyer is more valuable — and more desirable — than an engineer.
That’s because engineers aren’t concerned with pricing and contracts, they care about the nitty-gritty — form, fit, and, function. If you can meet their needs, you can increase your chances of getting spec’d into designs and recommended for projects. However, too many manufacturers sit around and wait for RFPs to roll in before they concern themselves with meeting the needs of engineers. By that time, however, it’s already too late. You need to continuously and proactively build connections with engineers to understand more about them, to speak their language, and to position yourself as a proven, trusted partner.
Where can you make those connections? All across the web. In this post, we’ll explore the unexpected — and overlooked — places across the web where you can connect with engineers.Read More »
The estimated 2 million manufacturing jobs that will go unfilled in the next decade due to the skills gap is frightening to think about, but many in the industry are already being proactive about promoting STEM to spark interest at all ages.Read More »
We’re all guilty of getting caught up in 9-5 hustle and lost in the details of executing our marketing plans. With Q1 coming to a close, it’s helpful to take a step back and check in on where you stand with marketing calendars, goals, and lead generation.Read More »
To infinity and beyond!
That was the mantra for everyone who grew up watching a bunch of ragtag toys explore a foreign world. The battle cry for the children who wanted to grow up and be astronauts. And over the last couple of years, the U.S. seems to be reinvesting in the same exploratory wonder we had when we landed on the moon.Read More »
Medicine has come a long way from where it started. We have cured crippling diseases, eradicated plagues, and extended our average lifespan by decades. Pharmaceuticals are owed a lot for the medical breakthroughs that grant us these miracles, from development to distribution.
But in the 21st century, we have the ability to meld science and technology to open up a new world of disease prevention. Just over the last couple of months promising developments have broken through. So let’s take a look at the medicine of the future.Read More »
We like to talk about innovation, but in an industry of builders and makers, we’re limited by one thing: to make something tangible, we need materials.
We don’t often highlight the foundation to building new products, never mind the sometimes revolutionary impact they may have on the world. So here are the latest innovations in materials that may shape how we build the future.Read More »
“Perfect” is not a word that is thrown around very often. It implies upmost precision, unyielding quality, and repeatable functionality. So when an industry expert such as The Rodon Group imparts knowledge on how to manufacture the perfect plastic part, it’s time to sit up and listen. And according to Rodon, the Pennsylvania-based high-volume plastic injection molder, the way to do this is by following these four factors.Read More »
If you were on Twitter at all this week, you may have noticed a number of posts discussing the importance of women in STEM careers. And if you were online on Tuesday specifically, you likely saw that #AdaLovelaceDay was trending across the Twittersphere. The day is meant to celebrate a woman who is largely remembered as the first computer programmer. To further commemorate the advances women have made in technology and engineering, we’ve chosen to highlight a female engineer in our next Engineer Q & A series installment.Read More »
Craft breweries and other small brewing companies are a growing and competitive market. Many face new challenges every day when striving for quality, consistency and increasing production demands.
Automating the measurement of various brewery processes can offer a solution to these challenges, enabling smaller breweries to achieve production and quality targets more efficiently. They don’t necessarily need large and complex system, such as those used by large commercial breweries. By automating a few key processes, small breweries can see a huge difference.Read More »