When industrial buyers aren’t at work, they behave as everyday consumers; they shop online, they compare products for deals that best balance quality and value, and they shop independently, relying on freely available resources rather than salespeople to help them in their decision-making processes.
These business-to-consumer (B2C) buying preferences and experiences are also influencing the way buyers shop for products and equipment in the business-to-business (B2B) marketplace; industrial specifiers and buyers now expect to have the same experience as they specify or source bearings as they have shopping for a camera. The lines between B2B and B2C — once considered disparate markets — are beginning to blur. And not only are end users’ habits changing and evolving, but so are distributors and original equipment manufacturers’ (OEMs).
To stay ahead of the curve, manufacturers should now be focusing on offering rich, discoverable, and manipulable product data. Below, we’ve outlined a few of the main reasons why this is so important.