A prospect that you’ve been chasing for months has been researching you as well, checking out your product catalog on a distributor’s website and downloading your CAD models. They’ve narrowed down their shortlist to you and a couple of your competitors, and now they’re visiting your website to gather additional details.Read More »
Content marketing is not a new concept, but for building product manufacturers, it is probably a foreign one. Even those BPMs who understand what content marketing is believe that it is an approach reserved purely for B2C businesses.Read More »
Digitized information offers vast flexibility. When employed at its best, digital information can make the most complex processes simpler and more efficient. This especially applies to the selling of complex industrial parts.
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What's the difference between CAD and BIM? To put it simply, it depends on your project.
BIM Vs. CAD — Which To Use?
CAD is typically used for industrial design of mechanical and electrical assemblies, from airplanes to iPhones. BIM is used exclusively in the design and construction of commercial buildings like airports, office towers or schools. BIM also includes important characteristics to allow for virtual collision detection and the discovery of construction-related problems prior to breaking ground.Read More »
Hardly a day goes by that we don’t hear about new CAD tools and features that engineers want to use with the parts and components from their most favored manufacturers. Most manufacturers rely on a website and phone number to handle these inquiries for new data, but putting the onus on customers runs the risk of losing them.Read More »
Today’s marketing world is filled with buzzwords. From acronyms like “KPI” and “CTR” to rising industry trends like “big data” and “hyperlocal,” sales and marketing leaders in the manufacturing space constantly find buzzwords left and right. So when you come across the word “omni-channel,” you may be quick to dismiss it.Read More »
Everyone knows we live in the Information Age, but how useful is it if the information never reaches the right people? This is especially true for manufacturers and their quest to get product information to the appropriate audience.Read More »
Building Product Manufacturers (BPM) were hit particularly hard during the Great Recession that struck the U.S. economy in 2008. With the economy spiraling downward, commercial building projects were either de-funded or put on indefinite hold. Because of this setback, many BPMs became extremely conservative financially and very insular in their sales & marketing.Read More »
When industrial buyers aren’t at work, they behave as everyday consumers; they shop online, they compare products for deals that best balance quality and value, and they shop independently, relying on freely available resources rather than salespeople to help them in their decision-making processes.Read More »