In the industrial space, marketing and sales leaders target three common personas: Engineers, Procurement Managers, and Plant MRO Managers.
Each of these personas has different primary concerns based around their job focus and function within their company. Let’s take a look at these three personas in detail, so you can better understand your audiences and how to reach them.Read More »
World class product manufacturer leverages Thomas's technology to offer richer product data and 3D CAD models
TE-CO Workholding has integrated its website with the Navigator Platform, a Thomas technology that allows TE-CO to provide its customers with thousands of CAD models and product specifications.
The announcement follows a recent partnership between the two companies that emerged to help TE-CO and its distributors improve efficiencies in the availability and flow of rich product data to provide end-users with a better digital experience when searching for TE-CO products.Read More »
ENGINEERING.com recently featured Thomas in an article detailing the approaches Building Product Manufacturers (BPMs) are taking to respond to building information modeling (BIM), a new process for designing and constructing commercial buildings.Read More »
Amphenol Canada customers will have streamlined access to CAD models, part specifications and other rich product data.
In an effort to deliver on-demand access to its 3D CAD library and deliver a positive digital customer experience, Amphenol Canada is implementing the Thomas eCatalog and dynamic CAD solution on its website.Read More »
Enrich Data, Boost Manufacturing Sales: How Manufacturers and Distributors Can Bridge The Service Gap
Manufacturers and distributors rely on each other to support and grow their respective businesses, both of which are based on a mutual goal: Sales.
But what happens when monthly figures show sales below expectations? Despite unsatisfactory results, both parties simply rationalize the problem as “the way it is” and grudgingly continue to tolerate the problem rather than solve it.Read More »
Architects, engineers and contractors in the AEC industry have increased their focus on how they can improve efficiencies and better meet owners’ demands for an ‘as-built’ BIM model at the completion of a project. Utilizing more manufacturer-specific BIM models, complete with specs, performance characteristics and standards like COBIE, is becoming more important.
These AEC professionals seek products from manufacturers that can deliver the rich and detailed information they need, exactly when it’s needed in their process. To meet these expectations, building product manufacturers need to re-tool and re-think their sales and marketing process to fully adapt to the new demands of BIM.Read More »
Digitized information can make the most complex processes simpler and more efficient — especially for complex industrial parts.
By delivering rich and detailed digital product information, manufacturers are increasingly optimizing their product data offerings with CAD files, drawings and configurable components, differentiating their digital customer experience from their competitors.Read More »
As the commercial construction market rebounds, new projects are being executed using the latest BIM tools. AEC firms have committed to the BIM process and are increasing their demand for manufacturer-specific BIM objects to meet the demands of their projects.Read More »