The Thomas Blog

The Must-Haves On Your Manufacturing Company's About Us Page
Website Design

About Us Page Must-Have Content For Your Manufacturing Company

A lead-generating website needs to provide compelling copy to persuade an action from your audience. A perfect place to do so is on your company's About Us page. This is where you share your story — what makes your business unique, trustworthy, and valuable as a partner. The About Us page should be easy to navigate with informative, useful, and overall engaging content — but too often, this page reads like an afterthought.

Read More »
manufacturers website
Website Design

Is There Value In A Manufacturer's Website In 2021?

If you're an OEM, industrial distributor, or custom manufacturer, these statements might sound pretty familiar: 

  • "We need to talk to prospects in order to qualify them."
  • "Too much information on my site would give my competitors an advantage."
  • "We get all of our new business from word-of-mouth."
  • "A new website won't help me get new business because my current website doesn't, either." 

If you're looking to grow your business, you may wonder why all the advice you find points you to something about website efforts. Well, that's because more of your buyers and competitors are doing business digitally. Supplementing your traditional growth methods with an updated website, online presence, and inbound marketing strategy helps out when cold calls and word-of-mouth fall short. 

Read More »
OEM Website Design Examples
Website Design

OEM Website Design Examples & Tips To Help Increase Leads

The best and most successful salespeople today are those that go far beyond a good pitch. They are the ones that know their market and their products inside and out. More importantly, they speak to a customer's main question: "What's in it for me?" Many times, though, your website is the first "salesperson" a potential customer will encounter. Is your website built to grow qualified website traffic and leads? Whether you serve as a resource to distributors or sell products directly to the end-user, your website needs to provide technical information built to convert qualified leads. Below are OEM website examples and tips you can employ to help make your website a highly effective 24-7 sales channel.

Read More »
Increase clicks on manufacturing website
Website Design

How To Increase Clicks To Your Manufacturing Website

It’s no secret that your website is the most important aspect of your lead generation strategy. But are you taking the time to continually optimize its pages and features?

Studies show that we have less than 15 seconds to make a good first impression with our website visitors.

If your website’s headline, call-to-action, or even its color scheme doesn’t hit all the right notes, your prospects will simply find a company whose brand better resonates with them — which, unfortunately, could be your competitor’s. While you may rely on your products or services to close the sale, your website design should leads prospects to the beginning of that sales journey. 

Read More »

Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

Free Missed Opportunity Report

See which buyers are searching Thomasnet.com for the products & services you specialize in.

Get Buyer Report

The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

Get Guide