Consumers buy differently today than they did 10 years ago.
Before the Internet, sales teams relied on cold calls, print advertising, and word of mouth to grow their business. Today, the marketing and sales landscape offers a virtually endless number of platforms and channels to reach buyers.
However, none of those digital marketing channels are effective without a strong website.Read More »
If you're an OEM, industrial distributor, or custom manufacturer, these statements might sound pretty familiar:
- "We need to talk to prospects in order to qualify them."
- "Too much information on my site would give my competitors an advantage."
- "We get all of our new business from word-of-mouth."
- "A new website won't help me get new business because my current website doesn't, either."
It's understandable — it's not easy doing what you do. But if you want to start bringing in more new customers, you may want to rethink your approach. That's because more of your buyers and competitors are doing business digitally. Supplementing your traditional growth methods with an updated website and inbound marketing strategy helps out where cold calls and word-of-mouth fall short.Read More »
It’s no secret that your website is the most important aspect of your digital marketing strategy. But are you taking the time to continually optimize its pages and features?
Studies show that we have less than 15 seconds to leave a good first impression with our website visitors.
If your website’s headline, call-to-action, or even its color scheme doesn’t hit all the right notes, your prospects will simply find a website that does — which, unfortunately, could be your competitor’s.
While you may rely on your products or services to close the sale, you need to employ a website design that leads prospects to the beginning of that sales journey. Below are some effective and easy website design tips to begin leveraging to increase clicks and (ultimately) sales.Read More »
It used to be that simply having a website would set you apart from the competition. You could create a handful of pages, add a little background about the company, sprinkle in some images, set it, and forget it. Unfortunately, a website that works for you requires a lot more upkeep than that.
As a key driver of new business, your website is the centerpiece of your digital marketing efforts.
For manufacturing and industrial companies, establishing a digital presence is no longer merely an option; it’s critical to staying relevant in today’s increasingly connected, online-focused B2B world. Today, users expect more. They want to know that a company is actively invested in keeping their processes, technologies — and their website — current and up to date, reflecting shifting trends and market changes.
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An inbound marketing strategy needs to provide compelling copy on your website to persuade an action from your audience. A perfect place to do so is on your company's About Us page. This is where you share your story — what makes your business unique, trustworthy, and valuable as a partner. The About Us page should be easy to navigate with content that is informative, useful, and overall engaging — but too often, this page reads like an afterthought.
Whether it's an update or a full rebuild, you have no shortage of decisions to make when it comes to updating your website. There are plenty of free resources available on optimizing your website, best practices for design, and even how to write engaging copy, but it's crucial to set a strong foundation with your Content Management System.Read More »
At some point in your web browsing life, you’ve undoubtedly come across a 404 error message. You typed in a URL or clicked a link to take you to a new page but suddenly — gasp — “Page Not Found.”
It’s not uncommon to see these types of errors while you’re surfing the web, but when you find one on your own website, suddenly you’ve got a problem. In this blog post, we’ll go over what a 404 error message means, what it means for your marketing efforts, why websites get them, and what you can do to fix any you may encounter on your industrial website.Read More »
While buyers are typically 70% of the way through their process before they reach out, you need to make it simple for them to get in touch when they're ready.
Think about it — your dream customer has made it to your website, read your blog posts, your company and product information, and maybe even downloaded some of your eBooks or product files, but when they're finally ready to reach out or submit an RFQ, you leave them hanging. Not the best experience, right?
Many companies focus attention on optimizing their home pages or information pages, make sure that the contact us page isn't overlooked, as it is one of the most valuable pages on your website. In fact, it's one of the simplest quick fixes we recommend implementing for your manufacturing website.Read More »
When was the last time you A/B tested your website? Was it last month? Last year? Never? Continuous iteration is important for driving improvements on industrial websites. Growth-driven design is made possible by the data collected through A/B testing.Read More »