The Thomas Blog

Google Algorithm Changes
SEO

How Manufacturers Can Maintain Healthy Website Traffic Following Google's New Algorithm Changes

Recently, Google updated the factors it reviews when determining which websites show up first when buyers search the web for their desired products or services. This means that manufacturers, like all other businesses, could see their rankings change relative to those of their competitors. It is especially critical for marketing leaders to address these changes now as a recent HubSpot report shows that traffic in the manufacturing space has recently dipped 7.2% due in part to greater market influences.

To help you understand and address these changes to maintain or improve your search rankings in Google’s search results, let’s take a look at a few of the finer details around this change.

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manufacturing responsive website
Website Design

Do Manufacturers Need A Responsive Website In 2021?

Do you still have the same phone you carried around when you launched your current website? You most likely don't. Why? Because technology changes daily. If you still had an iPhone 4 it wouldn’t be able to run any apps, the screen would be cracked, the battery wouldn’t charge and no one would fix it for you because it was discontinued in 2013. 

Your current website is just like that old phone. Yes, you can still own it, but it won’t function in a way that helps you get the job done. Coding best practices have changed drastically since you last updated your site. The outdated design and technical architecture of your website may be negatively impacting your business.

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Out of date website computer
Website Design

10 Signs Your Manufacturing Website Is Out Of Date

It used to be that simply having a website would set you apart from the competition. You could create a handful of pages, add a little background about the company, sprinkle in some images, set it, and forget it. But today's world is more digitally connected than ever and if you want your website to be a lead generator, it requires a lot more upkeep. Today, users expect more.

Thus, manufacturers and industrial companies are investing in website efforts because it is proven as a key driver of new business and the centerpiece of growth and digital marketing efforts.

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chatbots for manufacturers
Marketing Strategy

What Manufacturers Need To Know About Chatbots

When it comes to digital marketing, capturing leads is the ultimate goal. Always has been, always will be. How those leads are being captured, however, is changing right before our eyes. Landing pages with forms have another friend in the lead generation toolbox to help book meetings, qualify visitors, and provide information more easily.

You may have experienced them before. It’s midnight, and there you are, minding your own business, checking out a website, and hunting for information. A chat box pops up — bloop! — and asks you if you need help. This surprises you because you figured you were the only one awake at this hour. Surely their customer support isn’t available now, right?

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Traffic sources to your manufacturing website
SEO

Understanding the Different Traffic Sources To Your Manufacturing Website

For manufacturers, every website visit means there’s a chance a prospect could evaluate you as a potential supplier, sign up to learn more about your services, or reach out with a request for quote. If you’re taking efforts to grow your brand awareness and generate new traffic, it’s important to understand these different website traffic sources and how to grow each of them.

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CNC machine shop industrial website design example
Website Design

Industrial Website Design Examples For CNC Machine Shops

According to Thomas’ latest industrial buying habits survey, 73% of those surveyed pay attention to your website. One respondent said, “You MUST have a website. On it, be very clear and detailed about your supply capabilities and lower limits. Include all public contact and social media channels, locations and areas served, your business structure, history, and mission/vision.”

As more manufacturers shift toward traditional growth methods to digital marketing tactics, here are some industrial website design examples to get your CNC machining website geared for more leads.

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Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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