While buyers are typically 70% of the way to making a purchase before they reach out, you need to make it simple for them to get in touch when they're ready.
Think about it — your dream customer has made it to your website, read your blog posts, your company and product information, and maybe even downloaded some of your eBooks or product files, but when they're finally ready to reach out or submit an RFQ, you leave them hanging. Not the best experience, right?Read More »
It’s no secret that your website is the most important aspect of your lead generation strategy. But are you taking the time to continually optimize its pages and features?
Studies show that we have less than 15 seconds to make a good first impression with our website visitors.
If your website’s headline, call-to-action, or even its color scheme doesn’t hit all the right notes, your prospects will simply find a website that does — which, unfortunately, could be your competitor’s. While you may rely on your products or services to close the sale, your website design should leads prospects to the beginning of that sales journey.Read More »
When it comes to industrial marketing, first impressions are incredibly important. You need to instantly build trust and credibility with potential customers, lest they take their business elsewhere. That's why updating and maintaining your manufacturing website is so critical — it's often the first point of interaction buyers have with your company.Read More »
RFI submissions for steel on Thomasnet.com are up 19% year-over-year (year-to-date 2020 vs. 2019). How can steel and metals companies ramp up their existing efforts to increase their RFQ submissions? We took a look at three steel and metals companies to see how they’re using their website to target engineers, procurement managers, and MRO managers.Read More »
According to Thomas’ latest industrial buying habits survey, 73% of those surveyed pay attention to your website. One respondent said, “You MUST have a website. On it, be very clear and detailed about your supply capabilities and lower limits. Include all public contact and social media channels, locations and areas served, your business structure, history, and mission/vision.”
As more manufacturers shift toward traditional growth methods to digital marketing tactics, here are five industrial website design examples to get your CNC machining website geared for more leads.Read More »
For manufacturers, generating high-quality leads is all about having the right data, at the right place at the right time. Having your product data in one easy-to-access place allows engineers, procurement professionals, and MROs to find exactly what they’re looking for and quickly determine whether your company may be a good fit for their project. Thomas has been helping some of the most successful industrial companies sell complex industrial parts:Read More »
A great website can be one of your best marketing tools helping to attract prospects, establish trust, capture leads, and ultimately win new business. But what separates a great website from the rest of the crowd?
At Thomas, we’ve helped build and optimize more than 5,000 sites for manufacturers and industrial companies, so we know an awesome website when we see one. Here are some of the best manufacturing and industrial websites on the web today.Read More »
Many manufacturers and industrial companies know one of the best secrets to getting high-quality leads is to have a high-quality website. And with private label manufacturing seeing steady growth opportunities, we’ve rounded up the best private label manufacturing websites for inspiration for your own industrial website.Read More »
Updating your old website to a responsive design will allow a user to easily access your website content from a single source on desktop, tablet, or mobile device as the design will adjust to the available screen size. This coding and design improvement will increase usability, load time, indexing, and user trust of your website.Read More »