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The Thomas Blog

Industrial marketing and manufacturing sales tips to help you grow your business.

9 Steps To Successful Responsive Website Design

In just a few years, “responsive” has gone from a buzzword to the industry standard in website design — and with good reason. Responsive design offers significant advantages over traditional design, allowing for SEO improvements, streamlined development, and, of course, a better user experience across different devices.

To help you take advantage of these benefits and set you up for success, we’ll break down the basics of responsive design and offer some proven best practices.

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Website Content Creation For Custom Manufacturers

By and large, most custom manufacturing businesses and service providers have an extensive list of their capabilities, services, materials, machines, and certifications. These are the basics that help potential customers understand what you can do for them.

Unfortunately, the basics don't separate you from the competitors and non-competitors in your space. That’s right, we said non-competitors. Remember, your potential customer may see that you do the same type of machining as another company, work with the same materials, have the same machines, and have secured the same certifications — they won't see a difference.

How will they know that your specialty is very small medical parts, with extremely tight tolerances in very large volumes? It is tough for them to make this distinction without talking to you … and odds are you won’t get that chance.

So how do you fix this problem? Through smart content marketing.

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10-Step Checklist To Turn Your Existing Website Into A Lead-Gen Machine

There are many good reasons to update and redesign your website — to make it mobile responsive, to bring it in line with your current branding, or perhaps to move onto a new Content Management System (CMS) or Marketing Automation platform. But the most important reason of all is to improve your results and generate more leads. 

If your current site is falling short in terms of lead generation, you should probably consider upgrading. But we'll warn you: a website redesign is no joke, and it requires a lot of careful planning.

To keep things simple, we've created this handy checklist that you can use to turn your website into an inbound marketing machine.

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An Order Optimization That Increased Visitor Registration Rates by 46%

Purchasing products or services online requires either a quote request process or an e-commerce store, and there’s different opportunities for optimization depending on which method your website uses.

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Effectively Promoting Your Products Through A/B Testing

We often work with customers who have an online store or catalog platform and are interested in increasing exposure to their products.

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What Makes A Great Email Marketing Campaign?

An integral part of any inbound marketing campaign, email marketing is essential for directly connecting with current and potential customers.

Not only does an effective email campaign help keep your company on the radar, it also shows that you’re serious about your role as an industry leader and influencer.

In the United States alone, there are more than 224 million email users on the web.

This isn’t going unnoticed: Marketers are set to spend more than $3.07 billion on email marketing by 2019.

But more than 20% of marketing email recipients report marketing messages as spam.

So how can companies ensure their emails stand out, and what elements go into drafting a truly effective, lead-generating email?

Below, we’ll explore the five critical components of successful email marketing and outline how to best approach them.

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How To Optimize Your Website: 5 Quick Tips

Maintaining a helpful, informative website is critical for reaching your targeted audience and positioning yourself as a leader in your industry. But if your website is out of date or isn’t properly optimized for end users, you’re likely missing out on a lot of valuable lead opportunities.

To ensure your website stands out from the crowd, and helps you pull in the leads that you need, follow the five tips below for easy website optimization.

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5 Tell-Tale Signs Your Website Is Out Of Date

For manufacturing and industrial companies, establishing a digital presence is no longer merely an option; it’s critical to staying relevant in today’s increasingly connected, online-focused B2B world. In the past, companies could get away with a one-shot process; once a website was designed and launched, it was done, and no changes were made thereafter. But today, users expect more. They want to know that a company is actively invested in keeping their processes, technologies — and their website — current and up to date, reflecting shifting trends and market changes.

Just like your manufacturing operations, websites shouldn’t be static entities; a focus on constant improvement requires consistent testing and analysis. Today’s technologies and software can easily track user activity, allowing companies to see how visitors are interacting with their sites, conduct A/B tests to determine which kinds of phrasing or designs are more appealing to visitors, and make ongoing updates based on collected data.

Worried that your website isn’t hitting the mark? Below are five easy ways to determine if your site is in need of an upgrade.

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HTTPS Vs HTTP: Why Your Industrial Website Needs To Be Secure

When you visit a web page, you naturally focus on what’s inside the browser window — the words, images, products and other elements on the page itself. However, when it comes to optimizing your own industrial website, you also need to pay attention to what’s happening up above in the address bar. That’s because the difference between having HTTP and HTTPS in your address can have big implications for your business.

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