For manufacturing and industrial companies, establishing a digital presence is no longer merely an option; it’s critical to staying relevant in today’s increasingly connected, online-focused B2B world. In the past, companies could get away with a one-shot process; once a website was designed and launched, it was done, and no changes were made thereafter. But today, users expect more. They want to know that a company is actively invested in keeping their processes, technologies — and their website — current and up to date, reflecting shifting trends and market changes.
Just like your manufacturing operations, websites shouldn’t be static entities; a focus on constant improvement requires consistent testing and analysis. Today’s technologies and software can easily track user activity, allowing companies to see how visitors are interacting with their sites, conduct A/B tests to determine which kinds of phrasing or designs are more appealing to visitors, and make ongoing updates based on collected data.
Worried that your website isn’t hitting the mark? Below are five easy ways to determine if your site is in need of an upgrade.