The Thomas Blog

Marketing Blogs
Social Media

7 Marketing Blogs Worth Your Follow

In the constantly-changing landscape of today’s digital world, it’s important to stay current with industrial marketing trends. Factor in the growing number of marketing agencies, each offering their own (in some cases … questionable) advice, and it gets increasingly difficult to discern the useful marketing guidance from the rest of the distracting industry chatter.

Read More »
shutterstock_662464585
Marketing Strategy

Last Call For GDPR Compliance

The May 25 deadline for General Data Protection Regulation (GDPR) compliance is fast approaching. If you offer your products or services in the European Union, or even if you merely possess data on residents from the EU in your contact database, the regulations could impact your business.

Read More »
Manufacturing Marketing Mistakes
Marketing Strategy

The 4 Common Mistakes You’re Making With Your Manufacturing Website

How many websites have you visited in the past year? Probably a lot. Perhaps you searched for travel deals, or hunted for a left-handed can opener, or maybe you were scouting out the competition in your industrial manufacturing space. In any case, consider the amount of time you wasted attempting to navigate sites that weren’t professionally — or sometimes even coherently — designed. Chances are you didn’t bother returning.

Read More »
Manufacturing Website Update
Business Tips

6 Quick Fixes For Your Manufacturing Website

It’s no secret that your website is the most important aspect of your digital marketing strategy. But are you taking the time to continually optimize its pages and features? Maybe you don’t have the budget for a full redesign, or don’t require such a drastic change right now, but even just a few simple tweaks can go a long way in boosting site traffic and engagement.

Read More »
Chatbot Industrial Marketing
Content Marketing

What You Need To Know About Chatbots

It’s 2 in the morning, and there you are, minding your own business, checking out a website and hunting for information. A chat box pops up — bloop! — and asks you if you need help. This surprises you, because you figured you were the only one awake at this hour. Surely their customer support isn’t available now, right?

Read More »
ab testing
Social Media

The Basics Of A/B Testing

Much like the machines on your shop floor, you want to make sure that your industrial marketing is optimized for peak performance. A/B testing (also referred to as split testing, multivariate testing, or iterative testing) can help you continuously calibrate your marketing efforts, ensuring maximum results.

Not familiar with the term, or curious how A/B testing works? Here’s what you need to know to get started.

Read More »