A great website can be one of your best marketing tools helping to attract prospects, establish trust, capture leads, and ultimately win new business. But what separates a great website from the rest of the crowd?
At Thomas, we’ve helped build and optimize more than 5,000 sites for manufacturers and industrial companies, so we know an awesome website when we see one. Here are some of the best manufacturing and industrial websites on the web today.Read More »
Many manufacturers and industrial companies know one of the best secrets to getting high-quality leads is to have a high-quality website. And with private label manufacturing seeing steady growth opportunities, we’ve rounded up the best private label manufacturing websites for inspiration for your own industrial website.Read More »
Updating your old website to a responsive design will allow a user to easily access your website content from a single source on desktop, tablet, or mobile device as the design will adjust to the available screen size. This coding and design improvement will increase usability, load time, indexing, and user trust of your website.Read More »
Much like the machines on your shop floor, you want to make sure that your industrial marketing is working to its full potential and producing results you expect. A/B testing (also referred to as split testing, multivariate testing, or iterative testing) can help you continuously update your online marketing efforts to ensure maximum ROI.
Not familiar with the term, or curious how A/B testing works? Here’s a basic overview.Read More »
When was the last time you A/B tested your website? Was it last month? Last year? Never? Continuous iteration is important for driving improvements on industrial websites and to ensure your website is meeting your business goals.
A/B testing — also known as multivariate testing, iterative testing, or split testing — refers to the creation of two versions of digital marketing assets. Both versions are analyzed to identify which one delivers the best performance. The data gained from A/B testing industrial websites helps deliver the best possible experience for the end user.Read More »
When you visit a web page, you naturally focus on what’s inside the browser window — the words, images, products and other elements on the page itself. However, when it comes to optimizing your own industrial website, you also need to pay attention to what’s happening up above in the address bar. That’s because the difference between having HTTP and HTTPS in your address can have big implications for your business.
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Digitized information offers vast flexibility for both you and the customer. When deployed correctly, digital information can make the most complex product searches simpler and more efficient. Here’s how the most successful companies sell complex industrial parts:
- By leveraging a well-organized online product catalog
- Through technology-configured complex products
- Providing information in the necessary formats for different users. i.e. BIM and CAD files
By focusing on these three aspects of online selling, manufacturers can create a simpler buying process for even the most complex industrial components.Read More »
Your website is your biggest marketing asset and is the centerpiece of all your marketing activities. It is often the first place people go when looking for more information on your products or services so it should be where all of your marketing efforts should be driven to.
But traditional web design can be a daunting endeavor; in fact, many industrial companies opt not to upgrade their websites at all because of its complexity.
Thankfully, Growth-Driven Design (GDD) is the answer to traditional web design woes and has significantly changed the website design landscape, allowing for intuitive, efficient design that even novices can navigate with ease and increase conversions.Read More »
Consumers buy differently today than they did 10 years ago.
Before the Internet, sales teams relied on cold calls, print advertising, and word of mouth to grow their business. Today, the marketing and sales landscape offers a virtually endless number of platforms and channels to reach buyers.
However, none of those digital marketing channels are effective without a strong website.Read More »