The Thomas Blog

Industrial marketing and manufacturing sales tips to help you grow your business.

An Order Optimization That Increased Visitor Registration Rates by 46%

Purchasing products or services online requires either a quote request process or an e-commerce store, and there’s different opportunities for optimization depending on which method your website uses.

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Effectively Promoting Your Products Through A/B Testing

We often work with customers who have an online store or catalog platform and are interested in increasing exposure to their products.

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What Makes A Great Email Marketing Campaign?

An integral part of any inbound marketing campaign, email marketing is essential for directly connecting with current and potential customers.

Not only does an effective email campaign help keep your company on the radar, it also shows that you’re serious about your role as an industry leader and influencer.

In the United States alone, there are more than 224 million email users on the web.

This isn’t going unnoticed: Marketers are set to spend more than $3.07 billion on email marketing by 2019.

But more than 20% of marketing email recipients report marketing messages as spam.

So how can companies ensure their emails stand out, and what elements go into drafting a truly effective, lead-generating email?

Below, we’ll explore the five critical components of successful email marketing and outline how to best approach them.

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How To Optimize Your Website: 5 Quick Tips

Maintaining a helpful, informative website is critical for reaching your targeted audience and positioning yourself as a leader in your industry. But if your website is out of date or isn’t properly optimized for end users, you’re likely missing out on a lot of valuable lead opportunities.

To ensure your website stands out from the crowd, and helps you pull in the leads that you need, follow the five tips below for easy website optimization.

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5 Tell-Tale Signs Your Website Is Out Of Date

For manufacturing and industrial companies, establishing a digital presence is no longer merely an option; it’s critical to staying relevant in today’s increasingly connected, online-focused B2B world. In the past, companies could get away with a one-shot process; once a website was designed and launched, it was done, and no changes were made thereafter. But today, users expect more. They want to know that a company is actively invested in keeping their processes, technologies — and their website — current and up to date, reflecting shifting trends and market changes.

Just like your manufacturing operations, websites shouldn’t be static entities; a focus on constant improvement requires consistent testing and analysis. Today’s technologies and software can easily track user activity, allowing companies to see how visitors are interacting with their sites, conduct A/B tests to determine which kinds of phrasing or designs are more appealing to visitors, and make ongoing updates based on collected data.

Worried that your website isn’t hitting the mark? Below are five easy ways to determine if your site is in need of an upgrade.

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HTTPS Vs HTTP: Why Your Industrial Website Needs To Be Secure

When you visit a web page, you naturally focus on what’s inside the browser window — the words, images, products and other elements on the page itself. However, when it comes to optimizing your own industrial website, you also need to pay attention to what’s happening up above in the address bar. That’s because the difference between having HTTP and HTTPS in your address can have big implications for your business.

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5 Digital Marketing Tips To Reach More Buyers

As technologies continue to advance and industrial buyers increasingly turn to the internet for the information they need to find suppliers and source products, digital marketing has become indispensable in the B2B manufacturing and industrial sphere. Sending out mailers or relying on word of mouth is no longer enough to attract and convert valuable leads; now, a multifaceted approach is necessary to stay relevant in today’s shifting B2B landscape. 

A successful, ongoing digital marketing campaign will encompass a few different digital marketing strategies and elements; a strong, interactive social media presence, pay-per-click (PPC) ads, and use of SEO best practices are just a few of the many channels being used today to expand company awareness and gain leads.

But once you have a solid digital foundation in place, what are the best ways to stay ahead of the curve? Below, we’ll delve into five simple — but super-effective — ways to amp up your digital marketing presence.

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Left vs. Right Aligned Forms On Landing Pages

If you've ever wondered whether the forms on your landing pages should be on the left or right side of the page, you're not alone.

We decided to put this to the test on the contact page for one of our client's who specializes in custom metal stamping, Engineering Specialties, Inc. Now, you may be thinking that a small change such as which side of the page a form is on would have little difference in lead generation, but on the contrary, we've seen even simpler tweaks like adding an arrow above a form convert like crazy.±

So, are you ready to see which side of the page the form should go on?

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What Makes A Great Web Page?

Web pages are among the most important types of content in your inbound marketing arsenal. They serve as your company’s introduction to potential clients.

Making a good impression right out of the gate is key — you never get a second chance to make one, as my mother says — which is why I’m always surprised by the sheer volume of poorly put together web pages I come across in the industrial sector. 

To help give your web copy a bit of direction, here’s a breakdown of the main elements every page should have.

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