Web pages are among the most important types of content in your inbound marketing arsenal. They serve as your company’s introduction to potential clients.
Making a good impression right out of the gate is key — you never get a second chance to make one, as my mother says — which is why I’m always surprised by the sheer volume of poorly put together web pages I come across in the industrial sector.Read More »
Traditional web design can be a daunting endeavor; in fact, many industrial companies opt not to upgrade their sites at all when faced with this complex process.
However, a new approach, Growth-Driven Design (GDD), has significantly changed the landscape, allowing for intuitive, efficient website design that even novices can navigate with ease.Read More »
Updating your old website to a responsive design will allow a user to easily access your website content from a single source on desktop, tablet, or mobile device as the design will adjust to the available screen size. This coding and design improvement will increase usability, load time, indexing, and user trust of your website.Read More »
Anyone in the world of web design and development knows it’s a constantly changing field. From coding with mobile in mind to catching an eye with parallax scrolling, there’s always a new feature rolling out to enhance user experience.
To stay ahead of what’s coming next, designers have to read about their industry voraciously — even when they’re off the clock. So, as a follow up to follow up Dayna's post on books for sales and Lauren's post on books for marketers, we on the Thomas design and development team wanted to share what's on our bookshelves and recommend a few of our favorites.Read More »
All roads lead to your product pages. They are, arguably, the most important pages in your entire site.
You’ve already attracted and educated prospective buyers, you’ve had positive interactions with them — now they’re on your product page, on the verge of transitioning from “prospect” to “client.” But will your product page, as it is, secure the conversion?
Luckily, as with all things in the digital realm, your product pages can be optimized. There are a number of best practices for product pages that will help you to increase conversion rates — let's take a look at three key ones that will be easy for you to implement immediately:Read More »
The importance of homepage design cannot be overstated.
It is, in most cases, the first page website visitors see, and consequently the determining factor of whether visitors will stay on the site, explore additional pages, and become a lead by submitting a form. It can be fun to design a homepage, but it’s also critically important to lead generation.Read More »
You think your website is great. You haven’t updated it in a year or two, but you’re getting decent traffic and a handful of RFQs each month. You’ve got products, a flashy video and a lot of text on the homepage.
Overall, it works, so no need to make any improvements, right? Wrong.
For years, manufacturers and industrial companies have insisted on bloating their homepages with product and certification information, part numbers and company insight — and then it just collects dust.Read More »
Studies show that we have less than 15 seconds to leave a good first impression with our website visitors.
If your website’s headline, call-to-action, or even its color scheme doesn’t hit all the right notes, your prospects will simply find a website that does — which, unfortunately, could be your competitor’s.
While you may rely on your products or services to close the sale, you need to employ a website design that leads prospects to the beginning of that sales journey. Below are some effective and easy website design tips to begin leveraging to increase clicks and (ultimately) sales.Read More »