When you visit a web page, you naturally focus on what’s inside the browser window — the words, images, products and other elements on the page itself. However, when it comes to optimizing your own industrial website, you also need to pay attention to what’s happening up above in the address bar. That’s because the difference between having HTTP and HTTPS in your address can have big implications for your business.
Read More »
Your website is your biggest marketing asset and is the centerpiece of all your marketing activities. It is often the first place people go when looking for more information on your products or services so it should be where all of your marketing efforts should be driven to.
But traditional web design can be a daunting endeavor; in fact, many industrial companies opt not to upgrade their websites at all because of its complexity.
Thankfully, Growth-Driven Design (GDD) is the answer to traditional web design woes and has significantly changed the website design landscape, allowing for intuitive, efficient design that even novices can navigate with ease and increase conversions.Read More »
At some point in your web browsing life, you’ve undoubtedly come across a 404 error message. You typed in a URL or clicked a link to take you to a new page but suddenly — gasp — “Page Not Found.”
It’s not uncommon to see these types of errors while you’re surfing the web, but when you find one on your own website, suddenly you’ve got a problem. In this blog post, we’ll go over what a 404 error message means, what it means for your marketing efforts, why websites get them, and what you can do to fix any you may encounter on your industrial website.Read More »
Adobe makes it plain as day: Given 15 minutes, 59% of people prefer to consume content that is beautifully designed than something less attractive.Read More »
Many manufacturers and industrial companies create a website and leave it untouched for months or even years and wonder why it isn't bringing in any high-quality leads. While an online presence is important to have, it is equally important to track your efforts and make continuous updates to your website to see where you can improve. Creating a new website and investing in digital marketing is not a one-and-done approach. But with patience and the right marketing team in place, it can increase lead dramatically.
Read one to learn how a cold-root rolling manufacturer increased online leads by 75% after implementing a simple design change on their landing page.
A/B Testing An Arrow
Our conversion experts came across studies which showed that directional cues are effective at drawing attention to different objects on a page. While these cues can take many forms – arrows, eyes, fingers, etc. – independent research by the folks over at ConversionXL showed that hand-drawn arrows were the most successful.Read More »
In today’s increasingly digital landscape, it goes without saying that your website is one of your most important industrial marketing tools. And to stay ahead of the competition and ensure you’re reaching your target audience, your site should be optimized regularly. But how do you know when it’s time for an update? Here are six surefire signs to look out for.Read More »
We’ve written before about the importance of ensuring your manufacturing website is encrypted, and on July 1, it will become even more critical to migrate from HTTP to HTTPS.Read More »