If you've ever wondered whether the forms on your landing pages should be on the left or right side of the page, you're not alone.
We decided to put this to the test on the contact page for one of our client's who specializes in custom metal stamping, Engineering Specialties, Inc. Now, you may be thinking that a small change such as which side of the page a form is on would have little difference in lead generation, but on the contrary, we've seen even simpler tweaks like adding an arrow above a form convert like crazy.
So, are you ready to see which side of the page the form should go on?Read More »
Web pages are among the most important types of content in your inbound marketing arsenal. They serve as your company’s introduction to potential clients.
Making a good impression right out of the gate is key — you never get a second chance to make one, as my mother says — which is why I’m always surprised by the sheer volume of poorly put together web pages I come across in the industrial sector.Read More »
Traditional web design can be a daunting endeavor; in fact, many industrial companies opt not to upgrade their sites at all when faced with this complex process.
However, a new approach, Growth-Driven Design (GDD), has significantly changed the landscape, allowing for intuitive, efficient website design that even novices can navigate with ease.Read More »
Updating your old website to a responsive design will allow a user to easily access your website content from a single source on desktop, tablet, or mobile device as the design will adjust to the available screen size. This coding and design improvement will increase usability, load time, indexing, and user trust of your website.Read More »
It used to be that simply having a website would set you apart from the competition. You could create a handful of pages, add a little background about the company, sprinkle in some images, set it, and forget it. Unfortunately, a website that works for you requires a lot more upkeep than that.
As a key driver of new business, your website is the centerpiece of your digital marketing efforts.Read More »
Anyone in the world of web design and development knows it’s a constantly changing field. From coding with mobile in mind to catching an eye with parallax scrolling, there’s always a new feature rolling out to enhance user experience.
To stay ahead of what’s coming next, designers have to read about their industry voraciously — even when they’re off the clock. So, as a follow up to follow up Dayna's post on books for sales and Lauren's post on books for marketers, we on the Thomas design and development team wanted to share what's on our bookshelves and recommend a few of our favorites.Read More »
Throughout the holiday season, you probably saw a handful of end-of-year wrap-up blogs as well as some start-of-the-year prediction posts.
Well, now that 2017 is finally upon us and it’s time to get back to work, we wanted to bring you some actionable tips you could use to get a jump on turning it into your company’s biggest year yet.
Let’s take a look at some steps you can take right now to start generating better leads for your business.Read More »
All roads lead to your product pages. They are, arguably, the most important pages in your entire site.
You’ve already attracted and educated prospective buyers, you’ve had positive interactions with them — now they’re on your product page, on the verge of transitioning from “prospect” to “client.” But will your product page, as it is, secure the conversion?
Luckily, as with all things in the digital realm, your product pages can be optimized. There are a number of best practices for product pages that will help you to increase conversion rates — let's take a look at three key ones that will be easy for you to implement immediately:Read More »