Every once in a while, we come across a website that engages us and keeps us scrolling through pages. Whether it’s the design aesthetic, the functionality, or the value of the content, each website has the power to captivate and, when done right — convert those website visitors into customers.Read More »
In just a few years, “responsive” has gone from a buzzword to the industry standard in website design — and with good reason. Responsive design offers significant advantages over traditional design, allowing for SEO improvements, streamlined development, and, of course, better user experience across different devices.Read More »
While buyers are typically 70% of the way to making a purchase before they reach out, you need to make it simple for them to get in touch when they're ready.
Think about it — your dream customer has made it to your website, read your blog posts, your company and product information, and maybe even downloaded some of your eBooks or product files, but when they're finally ready to reach out or submit an RFQ, you leave them hanging. Not the best experience, right?Read More »
It’s no secret that your website is the most important aspect of your lead generation strategy. But are you taking the time to continually optimize its pages and features?
Studies show that we have less than 15 seconds to make a good first impression with our website visitors.
If your website’s headline, call-to-action, or even its color scheme doesn’t hit all the right notes, your prospects will simply find a website that does — which, unfortunately, could be your competitor’s. While you may rely on your products or services to close the sale, your website design should leads prospects to the beginning of that sales journey.Read More »
For manufacturers, generating high-quality leads is all about having the right data, at the right place at the right time. Having your product data in one easy-to-access place allows engineers, procurement professionals, and MROs to find exactly what they’re looking for and quickly determine whether your company may be a good fit for their project. Thomas has been helping some of the most successful industrial companies sell complex industrial parts:Read More »
Many manufacturers and industrial companies know one of the best secrets to getting high-quality leads is to have a high-quality website. And with private label manufacturing seeing steady growth opportunities, we’ve rounded up the best private label manufacturing websites for inspiration for your own industrial website.Read More »
Much like the machines on your shop floor, you want to make sure that your industrial marketing is working to its full potential and producing results you expect. A/B testing (also referred to as split testing, multivariate testing, or iterative testing) can help you continuously update your online marketing efforts to ensure maximum ROI.
Not familiar with the term, or curious how A/B testing works? Here’s a basic overview.Read More »
When was the last time you A/B tested your website? Was it last month? Last year? Never? Continuous iteration is important for driving improvements on industrial websites and to ensure your website is meeting your business goals.
A/B testing — also known as multivariate testing, iterative testing, or split testing — refers to the creation of two versions of digital marketing assets. Both versions are analyzed to identify which one delivers the best performance. The data gained from A/B testing industrial websites helps deliver the best possible experience for the end user.Read More »
When you visit a web page, you naturally focus on what’s inside the browser window — the words, images, products and other elements on the page itself. However, when it comes to optimizing your own industrial website, you also need to pay attention to what’s happening up above in the address bar. That’s because the difference between having HTTP and HTTPS in your address can have big implications for your business.
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