The Thomas Blog

SEO

10 Must-Have SEO & Website Analysis Tools

You’re in the industrial marketing space, and you need the world (which, in 2016, means the internet) to know how great your company is.

You’ve got amazing content that should provide your visitors with enough incentive to offer up some basic information in order to access, but you can’t take any chances. You want to make sure your conversion rate is as high as possible.

When you have quality website design and content, paired with insight through a marketing automation tool such as HubSpot, you're already on the right track.

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Website Design

What is Growth-Driven Design?

Take a moment and think about your company’s most recent website redesign.

I’m guessing it took months to get everyone on board with the change, find an agency to do the legwork and then get your internal team to agree on design, photos, copy and all the other elements.

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Website Design

4 Tips For Your Mobile-Friendly Responsive Design

So, how confused are you over Mobilegeddon?

You know, those pesky changes Google is rolling out on April 21 that will alter search results on smartphones and tablets… And if you’ve been keeping up with the blogs and news stories, you’re likely overwhelmed with advice about responsive design and making your site mobile friendly. But do you know what this algorithm change will really bring?

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Procurement

Why Aren’t Your Site Visitors Submitting RFQs?

Wouldn’t it be frustrating if qualified visitors were coming to your website, but few, if any, of them were actually converting to leads? If you’re not providing the right information that buyers are looking for, you may be in that very situation without even knowing it — after all, no one’s sticking around to waste time telling you why they’re leaving.

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Website Design

Six Reasons You Need Responsive Design On Your Website

We talked a few weeks ago about some first steps toward optimizing your website for mobile devices — and responsive design is a great start. Need a refresher? Think of responsive design this way: imagine if movies were only available in the original dimensions they played in at the theater. Whether you later watched it on the flatscreen in your living room, a smaller set in your bedroom, or on your iPad, it only came in that one, giant size.

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Social Media

Marketing on the Move: 4 Ways to Optimize Your Mobile Strategy

Are you still unsure if you need a mobile strategy?

Let’s look at some numbers: 91% of all American adults own a cell phone, and 55% have a smartphone. 63% of U.S. smartphone users use their device to access the internet – and 34% of them get online primarily via mobile. Worldwide? There are 1.2 billion people getting online through their phones. And if you thought the first digital revolution happened quickly, buckle up: mobile web adoption is occurring eight times faster.

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