All roads lead to your product pages. They are, arguably, the most important pages in your entire site.
You’ve already attracted and educated prospective buyers, you’ve had positive interactions with them — now they’re on your product page, on the verge of transitioning from “prospect” to “client.” But will your product page, as it is, secure the conversion?
Luckily, as with all things in the digital realm, your product pages can be optimized. There are a number of best practices for product pages that will help you to increase conversion rates — let's take a look at three key ones that will be easy for you to implement immediately:Read More »
The importance of homepage design cannot be overstated.
It is, in most cases, the first page website visitors see, and consequently the determining factor of whether visitors will stay on the site, explore additional pages, and become a lead by submitting a form. It can be fun to design a homepage, but it’s also critically important to lead generation.Read More »
You think your website is great. You haven’t updated it in a year or two, but you’re getting decent traffic and a handful of RFQs each month. You’ve got products, a flashy video and a lot of text on the homepage.
Overall, it works, so no need to make any improvements, right? Wrong.
For years, manufacturers and industrial companies have insisted on bloating their homepages with product and certification information, part numbers and company insight — and then it just collects dust.Read More »
Studies show that we have less than 15 seconds to leave a good first impression with our website visitors.
If your website’s headline, call-to-action, or even its color scheme doesn’t hit all the right notes, your prospects will simply find a website that does — which, unfortunately, could be your competitor’s.
While you may rely on your products or services to close the sale, you need to employ a website design that leads prospects to the beginning of that sales journey. Below are some effective and easy website design tips to begin leveraging to increase clicks and (ultimately) sales.Read More »
It’s no secret the concept of growth-driven design has been shaking up digital marketing, but specifically in our manufacturing and industrial space, it has been a game-changer.
Early adopters have been excited to toss out the rigid, “one and done” process with web design in favor of flexibility, growth and changes based on data and performance.
We discussed the basics and the benefits in a blog titled “What Is Growth-Driven Design?” but thought it’d be good to bring some additional insight. So we thought: Who better to chat with than the person who literally wrote the book on growth-driven design?
Meet Luke Summerfield. He’s HubSpot’s Partner Program Manager and Growth-Driven Design Evangelist, and he’s here to chat about HubSpot principles, web design and his “light bulb” moment.Read More »
You’re in the industrial marketing space, and you need the world (which, in 2016, means the internet) to know how great your company is.
You’ve got amazing content that should provide your visitors with enough incentive to offer up some basic information in order to access, but you can’t take any chances. You want to make sure your conversion rate is as high as possible.Read More »
In our last post, we discussed how to supercharge your website to attract more traffic. But what should you do with all of that traffic once you have it? This week, we addressed the next steps via an online webinar, and today I’ll be recapping some of the main concepts from that presentation.Read More »
When many people think of SEO, they’re imagining ways to get around “the system” in search engines for better rankings. Keywords are haphazardly stuffed into titles, tags, and text with abandon, and links are swapped with any site willing to participate. But if site managers want to rank highly, there’s another factor coming into play — user experience.Read More »
So, how confused are you over Mobilegeddon?
You know, those pesky changes Google is rolling out on April 21 that will alter search results on smartphones and tablets… And if you’ve been keeping up with the blogs and news stories, you’re likely overwhelmed with advice about responsive design and making your site mobile friendly. But do you know what this algorithm change will really bring?Read More »