The Thomas Blog

Website Design

How a Robust, Interactive Website Can Improve Business Operations

For the past few weeks, a “quality website” has been the core of our articles. We'’ve emphasized how websites can help product manufacturers reach the right audience and engage prospects.

These reasons alone are essential for having a quality website, but one aspect that most manufacturers do not consider is that a robust, interactive website can improve business operations. Here'’s how.

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Website Design

Is Your Website Optimized For Conversions?

Industrial businesses are increasingly relying on their website as a sales generation tool. Websites generate leads for manufacturing companies by providing information that industrial buyers are researching prior to making a purchase. When those leads turn into sales, that is typically called a "conversion."

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Website Design

Do Industrial Businesses Really Need an Online Marketing Strategy?

Many industrial businesses struggle with the notion that they should be promoting themselves online in order to gain new sales and grow their business. In some ways, this is less about the viability and effectiveness of online marketing tactics than a belief that more traditional offline marketing tactics work just as well. This begs the question: Do industrial companies really need to do any form of online marketing?

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Website Design

“Nudge” Website Visitors into Becoming Buyers

It happens more than most industrial suppliers realize or would like to admit. Your website succeeds in holding a visitor for the critical first 6 to 8 seconds needed to keep his or her attention. He or she reads an overview about your company and your products/services, etc. You know you're a great fit. But the visitor doesn't make contact. No sale happens. What went wrong?

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Sales

4 Tactics of Successful Sales People and How to Apply Them to Your Website

The best and most successful sales people today are those that go far beyond a good pitch. They are the ones that know their market and their products inside and out. More importantly, they speak to a customer's main question: "What's in it for me?" Many times, though, your website is the first "sales person" a potential customer will encounter. Below are four tactics that your website can employ to help make your website a highly effective, 24-7 sales channel.

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