What do the first computer mouse, the airplane lavatory "Occupied" sign, and a talking defibrillator have in common? Each was designed by the same firm — IDEO — and guided by the same philosophy: "empathetic design."
For the past few weeks, a quality website has been the core of our articles. We've emphasized how websites can help product manufacturers reach the right audience and engage prospects.
These reasons alone are essential for having a quality website, but one aspect that most manufacturers do not consider is that a robust, interactive website can improve business operations. Here's how.
Having a quality website is extremely important for job shops.
With a quality website, custom manufacturers and industrial service providers can highlight their services and capabilities, expertise, current shop capacity and more. Creating a website that contains all of this information makes it easier for industrial buyers to qualify companies for specific jobs.
An often overlooked element in manufacturers’ SEO (search engine optimization) efforts is the role of product images on their website. Industrial companies that offer complete product catalogs on their website improve their odds of having that website turn up in relevant search results.Read More »
Industrial businesses are increasingly relying on their website as a sales generation tool. Websites generate leads for manufacturing companies by providing information that industrial buyers are researching prior to making a purchase. When those leads turn into sales, that is typically called a "conversion."Read More »
The prevalence of information and connectivity on the Internet has been tremendously advantageous for both consumers and industrial buyers. Search engines and social media make it easy to find reviews about products, services and companies within a few clicks.
But what happens if that information is both negative and untrue? Worse, what if it's about your company?
Many industrial businesses struggle with the notion that they should be promoting themselves online in order to gain new sales and grow their business. In some ways, this is less about the viability and effectiveness of online marketing tactics than a belief that more traditional offline marketing tactics work just as well. This begs the question: Do industrial companies really need to do any form of online marketing?Read More »
It happens more than most industrial suppliers realize or would like to admit. Your website succeeds in holding a visitor for the critical first 6 to 8 seconds needed to keep his or her attention. He or she reads an overview about your company and your products/services, etc. You know you're a great fit. But the visitor doesn't make contact. No sale happens. What went wrong?Read More »
The best and most successful sales people today are those that go far beyond a good pitch. They are the ones that know their market and their products inside and out. More importantly, they speak to a customer's main question: "What's in it for me?" Many times, though, your website is the first "sales person" a potential customer will encounter. Below are four tactics that your website can employ to help make your website a highly effective, 24-7 sales channel.Read More »