Traditional web design can be a daunting endeavor; in fact, many industrial companies opt not to upgrade their sites at all when faced with this complex process.
However, a new approach, Growth-Driven Design (GDD), has significantly changed the landscape, allowing for intuitive, efficient website design that even novices can navigate with ease.
What is Growth-Driven Design?
Using a systematic approach to web design, GDD effectively minimizes the risks associated with traditional methods and significantly shortens the time it takes to launch a site. Through the collection of valuable user information, GDD informs marketing and sales techniques, shedding light on the best way for companies to reach their prospects. Through the GDD method, websites are updated regularly based on continuous research and testing.
Also referred to as Conversion Rate Optimization (CRO) or Iterative Design, the first step of GDD involves strategizing; in this phase, strategists set performance goals, create detailed personas for the users that companies are looking to target, and perform qualitative and quantitative user research to inform persona profiles. This leads to the formation of fundamental assumptions about the users — what information they’re seeking, the devices they’re using to access it, and more. Finally, the strategist can establish both a page-by-page and global website strategy.
The second step centers on “wishlist” creation, in which the team brainstorms specific design elements, key impactful website sections, marketing features, and other critical site factors. During the final step of the GDD process, a foundation website is built and launched, which will be updated and improved on a continuous basis in order to maintain peak performance and value.
Unfortunately, the inconvenience and inefficacy of traditional web design have left many industrial companies wary of any kind of website upgrade or redesign. Below, we’ll outline six common myths of web design — all of which have been nullified by the simplicity of GDD.
6 Common Web Design Myths
Myth 1: Web Design Takes a Very Long Time
When using traditional design methods, it generally takes three months to create the average SMB website. This process also requires a great deal of energy and resources, necessitating increased labor and using up valuable company time. GDD, on the other hand, makes use of quick, iterative changes to get websites launched quickly and improved regularly.
Myth 2: Website Design is Prohibitively Expensive
Traditional website designs can cost anywhere from $15,000 to $80,000 upfront, proving prohibitive for many small- and medium-sized businesses. Because GDD doesn’t involve a major one-time website overhaul and redesign, costs are spread out over time as small changes and improvements are made based on ongoing research and insights into user experience and needs.
Myth 3: Sophisticated Website Design Looks Nice but Doesn’t Produce Results
Many traditional website designs put a premium on visual elements without focusing on how well the site is actually producing results. GDD, however, is centered on producing real, tangible results through careful analysis of user interactions and ongoing testing and research.
Myth 4: Website Design is One-Size-Fits-All
Web design that proves fruitful for one company may prove virtually useless for another. Smart web design must be catered to the specific company, industry, and user need; the website and analytics audit and targeted user research performed through the GDD method allows companies to gain valuable information on their users’ actions, preferences, and specific needs on the website. This allows for tailored design upgrades implemented specifically to improve conversion and retention rates.
Myth 5: My Website Is Fine as It Is!
Most websites sit idle for one and a half to two years after the initial launch, with many companies citing budget and time constraints as reasons not to update their online presence. In that time, however, you could be falling behind on industry best practices — not to mention falling behind the competition.
GDD illuminates areas for improvement, allowing you to stay ahead of the curve in new technologies and dynamic site features and offerings. Whether you’ve just recently redesigned your site or are starting from scratch, GDD allows industrial businesses to establish themselves as forward-thinking industry leaders.
Myth 6: What Work for Consumer Websites Won’t Work for My Industrial Website
Like B2C buyers, B2B buyers expect a seamless, intuitive website experience with rich content, easy navigation, and aesthetically pleasing design. Both types of websites depend on optimal usability to convert leads into sales, and the success of both B2B and B2C websites depends on the type of experience you’re creating for your prospects.
We understand the importance of sophisticated, results-driven web design in gaining user trust, allowing you to turn users into leads and leads into sales. To see if GDD can work for you, contact our team.
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