The Thomas Blog

Industrial marketing and manufacturing sales tips to help you grow your business.

Becoming BIM Ready: The Risk Of Doing Nothing

Building Product Manufacturers (BPM) were hit particularly hard during the Great Recession that struck the U.S. economy in 2008. With the economy spiraling downward, commercial building projects were either de-funded or put on indefinite hold. Because of this setback, many BPMs became extremely conservative financially and very insular in their sales & marketing.

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Building Product Manufacturers: Don't Miss The Building Content Summit

The commercial building industry has been undergoing immense change over the past 5-10 years largely driven by the adoption of BIM. 

BCS brings Architects, Engineers and Contractors together with Building Product Manufacturers (BPM’s) and Solution Providers to discuss changes in the way content is developed, distributed, selected and specified within the global BIM workflow. The needs of Design professionals are constantly evolving toward richer, data driven, multi-format product information.

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CAD vs. BIM Files: 3 Major Differences

For decades, product design engineers have used computer-aided design (CAD) programs — such as Autodesk’s AutoCAD — to design various parts and components. These sophisticated programs are capable of creating extremely detailed 2D and 3D models.

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3 Reasons ISO Standards Aren't Enough To Get Specified

International standards like ISO, ANSI, NEMA are well-established across businesses in the industrial market.

These standards, developed by technical experts in national and international trade associations, influence market requirements and have become the benchmark for quality among manufacturers.

However, the standards must be broad enough to apply to different businesses and applications, and thus define form, fit and function at only generic levels.

Because ISO and other standards merely establish a baseline, we’ve seen manufacturers lose bids by relying on standards alone.

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BIM Vs. CAD Files: What's The Difference?

Our team receives the “BIM vs. CAD” question a lot — many people mistake a BIM file as simply a 3D CAD file.

However, BIM files and CAD files serve unique industries and involve different software tools utilized by their users. BIM (Building Information Modeling) has significantly changed the way the construction community designs, documents and builds a commercial building. It is not just a 3D CAD file, as the information in a BIM file includes key performance characteristics, specifications and connections that are important to building design and construction.

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Manufacturers: Are You Targeting Your Audience With The Right Content?

In the industrial space, marketing and sales leaders target three common personas: Engineers, Procurement Managers, and Plant MRO Managers.

Each of these personas has different primary concerns based around their job focus and function within their company. Let’s take a look at these three personas in detail, so you can better understand your audiences and how to reach them.

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[INFOGRAPHIC] How To Generate Leads With CAD And BIM Files

Marketing opportunities can lie in unexpected places. Take CAD and BIM files, for example. Essential for design and information conveyance, they also are extremely valuable to prospective customers.

While most industrial companies offer drawings or specifications for their products, many don’t realize that these files are opportunities for lead generation.

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Free Webinar For Manufacturers: How To Sell Industrial Products In A B2C World

The online product sourcing landscape is changing, and B2B consumers are no longer satisfied with data buried in catalogs and PDFs.

Like their B2C online experience, consumers expect a dynamic, user-friendly experience filled with compelling data. This movement is driving companies like Grainger and MSC to invest in digitized catalogs and create a complete digital customer experience for online prospects.

The result: online-driven sales that account for 50% of total company sales.

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OEMs: Drive More Leads With These Helpful Hints

Many OEM websites have a “Contact Us” section to list the company’s phone number and email address. It’s a basic lead generation function of the website. 

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