The Thomas Blog

How Thomas WebTrax Differs From Google Analytics, The Thomas Network & More

More than 11,000 manufacturers use Thomas WebTrax to turn anonymous website traffic into real, actionable leads for their businesses.

However, we understand that you may still have questions about WebTrax, how it fits in with other Thomas solutions, and how it stacks up to other tools available in the marketplace. Hopefully, this post clears things up and helps you decide which solution works best for your industrial business.

Who Are The Industrial Buyers On The Thomas Network?

You know who your target customers are. 

You know what you can do for them and why they should choose you over your competition.

As for when you'd like them to contact you? ASAP would be nice, right?

The only problem is, you don't know where they all are. 

The good news is we do. Your prospective buyers are on our platform and enables you to engage industrial in-market buyers at every possible touchpoint in the buying process.

Thomas Factory Tours: Industrial Video Production Examples for Custom Manufacturers and OEMs

For industrial manufacturers, giving prospects a tour of their factories or plants helps showcase their processes & capabilities, and lends legitimacy to their businesses. The most effective way to scale these tours is to use video content that can be posted, shared, and housed in the digital space, ready to be viewed at the click of a button.

The videos below highlight strong examples of how industrial companies from different industries have given buyers a front-row seat to see their operations' inner workings and show what makes them a strong partner for their customers.

**When you purchase video advertising on Thomasnet.com, we include video content production for FREE for OEMs, Distributors, and Service Companies

Manufacturing Day 2020: STEM Resources for High School and College Students

With the COVID-19 pandemic forcing many schools to shift away from in-person instruction toward a remote learning environment, the challenge of maintaining student engagement takes on increased significance. This is especially true in courses that involve STEM subjects (Science, Technology, Engineering, and Mathematics).

When taught in a traditional in-person setting, STEM courses combine education in the theoretical treatment of the subject (gleaned from written material as found in textbooks) with the practical treatment of the subject (developed via hands-on work from labs, experimentation, and the use of instruments and materials). When shifting to a remote learning environment, the techniques for educating students on the underlying principles of a subject are much easier to transfer successfully than are the more practical hands-on aspects.

To help fill this gap, we have identified some resources that may be used to provide students at the high school or college level with practical hands-on projects that they can perform which will help them supplement their education in STEM subjects.

The resources below contain a mix of different potential project ideas, many of which can be performed from home with a minimal need to purchase special suppliers or materials. Other projects from the resources below, especially those at the college level, will likely require students to make some investment in materials, components, and equipment that would not usually be found in the typical household. These are higher level projects that normally would be accomplished in a college lab class, possibly in a collaborative group setting, under the guidance of an instructor or advisor.

Thomasnet.com® Buyer Experience Updated with Thomas Account Features

At Thomas, we understand that having an easy way to search, evaluate, and connect with top suppliers is key to getting your job done. After speaking to thousands of industrial professionals, we are excited to launch the new Thomas Account to meet your sourcing needs. Thomas Account is equipped with a suite of free and powerful sourcing tools that make supplier discovery a breeze, plus an intuitive dashboard to help you organize important information, including ways for you to manage your data and privacy settings.

 

13 Sourcing Tips To Identify New Quality Suppliers

When most buyers plan on identifying a new supplier, they are usually tempted to focus on the best price. However, concentrating only on low costs can hurt you in the long term. That's because shaving a few cents off the price of a product is no help if the quality is below standard, and the component or material does not arrive when you need it.

Instead of solely focusing on cost, focus on quality by incorporating these 13 tips into your sourcing strategy:

What Is A Supplier Diversity Certification And What Are The Business Benefits

Implementing a supplier diversity program has evolved into a must-have in many U.S. companies. More stakeholders and policy makers are increasingly seeking out minority-owned, disadvantaged and small businesses. Companies that have long-standing relationships with reliable suppliers are seeing the benefits of diversity programs — and it’s making a significant impact in supply chain.

How Big Companies Choose New Suppliers

Are you looking to land one of the big customers? Becoming an approved supplier for a large global company can change your business forever. But landing a big customer takes far more than a hello and a handshake. We recently reviewed the supplier discovery process of a leading Fortune 500 company, and here’s what we learned:

Thomas Introduces Thomasnet.com Registered And Verified Programs Plus Supplier Badging

Thomas has been dedicated to helping industrial buyers and suppliers to connect with each other for over 120 years. As technologies have evolved and best practices in marketing and sales have changed, we’ve grown our toolsets to help make sure that industrial distributors and manufacturers have access to solutions that drive new business. To help support manufacturers who are searching for qualified buyers in targeted industries, Thomas has created Registered and Verified Thomasnet.com Programs.