What's the difference between CAD and BIM? Our team hears that question a lot, and we've found that many people mistake a BIM file as simply a 3D CAD file.
However, BIM files and CAD files serve unique industries and involve different software tools. BIM (Building Information Modeling) has significantly changed the way the construction community designs, documents and builds a commercial building. It is not just a 3D CAD file, as the information in a BIM file includes key performance characteristics, specifications and connections that are important to building design and construction.Read More »
Hardly a day goes by that we don’t hear about new CAD tools and features that engineers want to use with the parts and components from their most favored manufacturers. Most manufacturers rely on a website and phone number to handle these inquiries for new data, but putting the onus on customers runs the risk of losing them.Read More »
Today’s marketing world is filled with buzzwords. From acronyms like “KPI” and “CTR” to rising industry trends like “big data” and “hyperlocal,” sales and marketing leaders in the manufacturing space constantly find buzzwords left and right. So when you come across the word “omni-channel,” you may be quick to dismiss it.Read More »
Everyone knows we live in the Information Age, but how useful is it if the information never reaches the right people? This is especially true for manufacturers and their quest to get product information to the appropriate audience.Read More »
For decades, product design engineers have used computer-aided design (CAD) programs — such as Autodesk’s AutoCAD — to design various parts and components. These sophisticated programs are capable of creating extremely detailed 2D and 3D models.
Over the last few years, you’ve probably noticed that the phone doesn’t ring as often in the Sales Engineer bullpen.
There are still prospects out there, though — they’re just now seeking the information they need online rather than calling manufacturers directly.Read More »
International standards like ISO, ANSI, NEMA are well-established across businesses in the industrial market.
These standards, developed by technical experts in national and international trade associations, influence market requirements and have become the benchmark for quality among manufacturers.
However, the standards must be broad enough to apply to different businesses and applications, and thus define form, fit and function at only generic levels.Read More »
In the industrial space, marketing and sales leaders target three common personas: Engineers, Procurement Managers, and Plant MRO Managers.
Each of these personas has different primary concerns based around their job focus and function within their company. Let’s take a look at these three personas in detail, so you can better understand your audiences and how to reach them.Read More »
Marketing opportunities can lie in unexpected places. Take CAD and BIM files, for example. Essential for design and information conveyance, they also are extremely valuable to prospective customers.
While most industrial companies offer drawings or specifications for their products, many don’t realize that these files are opportunities for lead generation.Read More »