The Thomas Blog

BIM vs. CAD
Data Syndication

BIM Vs. CAD Files: What's The Difference?

For decades, product design engineers have used computer-aided design (CAD) programs — such as Autodesk’s AutoCAD — to design various parts and components. These sophisticated programs are capable of creating extremely detailed 2D and 3D models.

With building information modeling (BIM) files growing in demand among leading architecture firms, many building product manufacturers consistently ask the question, “Can’t I just convert CAD files to BIM files?” The short answer: No. CAD and BIM file types differ in many ways, making a successful conversion nearly impossible. 

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Leveraging Omni-Channel To Get Specified
Marketing Strategy

Leveraging Omni-Channel To Get Specified

Today’s marketing world is filled with buzzwords. From acronyms like “KPI” and “CTR” to rising industry trends like “big data” and “hyperlocal,” sales and marketing leaders in the manufacturing space constantly find buzzwords left and right. So when you come across the word “omni-channel,” you may be quick to dismiss it.

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Data Syndication

Who’s Downloading CAD Files?

Over the last few years, you’ve probably noticed that the phone doesn’t ring as often in the Sales Engineer bullpen.

There are still prospects out there, though — they’re just now seeking the information they need online rather than calling manufacturers directly.

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Data Syndication

3 Reasons ISO Standards Aren't Enough To Get Specified

International standards like ISO, ANSI, NEMA are well-established across businesses in the industrial market.

These standards, developed by technical experts in national and international trade associations, influence market requirements and have become the benchmark for quality among manufacturers.

However, the standards must be broad enough to apply to different businesses and applications, and thus define form, fit and function at only generic levels.

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Data Syndication

How To Sell Industrial Products In A B2C World

The online product sourcing landscape is changing, and B2B consumers are no longer satisfied with data buried in catalogs and PDFs.

Like their B2C online experience, consumers expect a dynamic, user-friendly experience filled with compelling data. This movement is driving companies like Grainger and MSC to invest in digitized catalogs and create a complete digital customer experience for online prospects.

The result: online-driven sales that account for 50% of total company sales.

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