For decades, product design engineers have used computer-aided design (CAD) programs — such as Autodesk’s AutoCAD — to design various parts and components. These sophisticated programs are capable of creating extremely detailed 2D and 3D models.
With building information modeling (BIM) files growing in demand among leading architecture firms, many building product manufacturers consistently ask the question, “Can’t I just convert CAD files to BIM files?” The short answer: No. CAD and BIM file types differ in many ways, making a successful conversion nearly impossible.Read More »
A prospect that you’ve been chasing for months has been researching you as well, checking out your product catalog on a distributor’s website and downloading your CAD models. They’ve narrowed down their shortlist to you and a couple of your competitors, and now they’re visiting your website to gather additional details.Read More »
Today’s marketing world is filled with buzzwords. From acronyms like “KPI” and “CTR” to rising industry trends like “big data” and “hyperlocal,” sales and marketing leaders in the manufacturing space constantly find buzzwords left and right. So when you come across the word “omni-channel,” you may be quick to dismiss it.Read More »
Everyone knows we live in the Information Age, but how useful is it if the information never reaches the right people? This is especially true for manufacturers and their quest to get product information to the appropriate audience.Read More »
Over the last few years, you’ve probably noticed that the phone doesn’t ring as often in the Sales Engineer bullpen.
There are still prospects out there, though — they’re just now seeking the information they need online rather than calling manufacturers directly.Read More »
International standards like ISO, ANSI, NEMA are well-established across businesses in the industrial market.
These standards, developed by technical experts in national and international trade associations, influence market requirements and have become the benchmark for quality among manufacturers.
However, the standards must be broad enough to apply to different businesses and applications, and thus define form, fit and function at only generic levels.Read More »
In the industrial space, marketing and sales leaders target three common personas: Engineers, Procurement Managers, and Plant MRO Managers.
Each of these personas has different primary concerns based around their job focus and function within their company. Let’s take a look at these three personas in detail, so you can better understand your audiences and how to reach them.Read More »
The online product sourcing landscape is changing, and B2B consumers are no longer satisfied with data buried in catalogs and PDFs.
Like their B2C online experience, consumers expect a dynamic, user-friendly experience filled with compelling data. This movement is driving companies like Grainger and MSC to invest in digitized catalogs and create a complete digital customer experience for online prospects.
The result: online-driven sales that account for 50% of total company sales.Read More »