The Thomas Blog

Industrial marketing and manufacturing sales tips to help you grow your business.

CAD vs. BIM Files: 3 Major Differences

For decades, product design engineers have used computer-aided design (CAD) programs — such as Autodesk’s AutoCAD — to design various parts and components. These sophisticated programs are capable of creating extremely detailed 2D and 3D models.

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Over the last few years, you’ve probably noticed that the phone doesn’t ring as often in the Sales Engineer bullpen.

There are still prospects out there, though — they’re just now seeking the information they need online rather than calling manufacturers directly.

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3 Reasons ISO Standards Aren't Enough To Get Specified

International standards like ISO, ANSI, NEMA are well-established across businesses in the industrial market.

These standards, developed by technical experts in national and international trade associations, influence market requirements and have become the benchmark for quality among manufacturers.

However, the standards must be broad enough to apply to different businesses and applications, and thus define form, fit and function at only generic levels.

Because ISO and other standards merely establish a baseline, we’ve seen manufacturers lose bids by relying on standards alone.

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BIM Vs. CAD Files: What's The Difference?

Our team receives the “BIM vs. CAD” question a lot — many people mistake a BIM file as simply a 3D CAD file.

However, BIM files and CAD files serve unique industries and involve different software tools utilized by their users. BIM (Building Information Modeling) has significantly changed the way the construction community designs, documents and builds a commercial building. It is not just a 3D CAD file, as the information in a BIM file includes key performance characteristics, specifications and connections that are important to building design and construction.

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Manufacturers: Are You Targeting Your Audience With The Right Content?

In the industrial space, marketing and sales leaders target three common personas: Engineers, Procurement Managers, and Plant MRO Managers.

Each of these personas has different primary concerns based around their job focus and function within their company. Let’s take a look at these three personas in detail, so you can better understand your audiences and how to reach them.

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[INFOGRAPHIC] How To Generate Leads With CAD And BIM Files

Marketing opportunities can lie in unexpected places. Take CAD and BIM files, for example. Essential for design and information conveyance, they also are extremely valuable to prospective customers.

While most industrial companies offer drawings or specifications for their products, many don’t realize that these files are opportunities for lead generation.

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Free Webinar For Manufacturers: How To Sell Industrial Products In A B2C World

The online product sourcing landscape is changing, and B2B consumers are no longer satisfied with data buried in catalogs and PDFs.

Like their B2C online experience, consumers expect a dynamic, user-friendly experience filled with compelling data. This movement is driving companies like Grainger and MSC to invest in digitized catalogs and create a complete digital customer experience for online prospects.

The result: online-driven sales that account for 50% of total company sales.

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OEMs: Drive More Leads With These Helpful Hints

Many OEM websites have a “Contact Us” section to list the company’s phone number and email address. It’s a basic lead generation function of the website. 

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Navigator Brings Thousands Of CAD Files, Product Specs to TE-CO Customers

World class product manufacturer leverages Thomas's technology to offer richer product data and 3D CAD models

TE-CO Workholding has integrated its website with the Navigator Platform, a Thomas technology that allows TE-CO to provide its customers with thousands of CAD models and product specifications.

The announcement follows a recent partnership between the two companies that emerged to help TE-CO and its distributors improve efficiencies in the availability and flow of rich product data to provide end-users with a better digital experience when searching for TE-CO products.

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