Having a quality website is extremely important for job shops.
With a quality website, custom manufacturers and industrial service providers can highlight their services and capabilities, expertise, current shop capacity and more. Creating a website that contains all of this information makes it easier for industrial buyers to qualify companies for specific jobs.
An often overlooked element in manufacturers’ SEO (search engine optimization) efforts is the role of product images on their website. Industrial companies that offer complete product catalogs on their website improve their odds of having that website turn up in relevant search results.Read More »
Industrial businesses are increasingly relying on their website as a sales generation tool. Websites generate leads for manufacturing companies by providing information that industrial buyers are researching prior to making a purchase. When those leads turn into sales, that is typically called a "conversion."Read More »
Digital marketing tactics—including social media, online display ads, e-mail marketing, and your company website—have many things in common. The most obvious is that their effectiveness is trackable and measurable.
However, many marketing professionals get lost measuring "clicks," "likes" and "visits." Unfortunately, while these are valid metrics of interaction, they do not always equate to return on investment (ROI).Read More »
The prevalence of information and connectivity on the Internet has been tremendously advantageous for both consumers and industrial buyers. Search engines and social media make it easy to find reviews about products, services and companies within a few clicks.
But what happens if that information is both negative and untrue? Worse, what if it's about your company?
A common piece of advice often shilled by marketing experts is to promote benefits, rather than features and specifications. The classic example is a portable dishwasher:Read More »
Many industrial businesses struggle with the notion that they should be promoting themselves online in order to gain new sales and grow their business. In some ways, this is less about the viability and effectiveness of online marketing tactics than a belief that more traditional offline marketing tactics work just as well. This begs the question: Do industrial companies really need to do any form of online marketing?Read More »
We all know that first impressions matter — B2B sales are no exception.
Having sales personnel that are well groomed, well-spoken and well prepared for meetings with buyers is one way to help ensure a good first impression. Another way requires understanding where many first impressions take place, and what buyers will be expecting when they meet you.Read More »
It happens more than most industrial suppliers realize or would like to admit. Your website succeeds in holding a visitor for the critical first 6 to 8 seconds needed to keep his or her attention. He or she reads an overview about your company and your products/services, etc. You know you're a great fit. But the visitor doesn't make contact. No sale happens. What went wrong?Read More »