By this time you’ve reviewed your website to see if your business will be impacted by Google’s “Mobilegeddon,” and if you haven’t, stop everything and read this.Read More »
Wouldn’t it be frustrating if qualified visitors were coming to your website, but few, if any, of them were actually converting to leads? If you’re not providing the right information that buyers are looking for, you may be in that very situation without even knowing it — after all, no one’s sticking around to waste time telling you why they’re leaving.Read More »
We talked a few weeks ago about some first steps toward optimizing your website for mobile devices — and responsive design is a great start. Need a refresher? Think of responsive design this way: imagine if movies were only available in the original dimensions they played in at the theater. Whether you later watched it on the flatscreen in your living room, a smaller set in your bedroom, or on your iPad, it only came in that one, giant size.Read More »
Are you still unsure if you need a mobile strategy?
Let’s look at some numbers: 91% of all American adults own a cell phone, and 55% have a smartphone. 63% of U.S. smartphone users use their device to access the internet – and 34% of them get online primarily via mobile. Worldwide? There are 1.2 billion people getting online through their phones. And if you thought the first digital revolution happened quickly, buckle up: mobile web adoption is occurring eight times faster.Read More »
What do the first computer mouse, the airplane lavatory "Occupied" sign, and a talking defibrillator have in common? Each was designed by the same firm — IDEO — and guided by the same philosophy: "empathetic design."
For the past few weeks, a quality website has been the core of our articles. We've emphasized how websites can help product manufacturers reach the right audience and engage prospects.
These reasons alone are essential for having a quality website, but one aspect that most manufacturers do not consider is that a robust, interactive website can improve business operations. Here's how.
Having a quality website is extremely important for job shops.
With a quality website, custom manufacturers and industrial service providers can highlight their services and capabilities, expertise, current shop capacity and more. Creating a website that contains all of this information makes it easier for industrial buyers to qualify companies for specific jobs.
An often overlooked element in manufacturers’ SEO (search engine optimization) efforts is the role of product images on their website. Industrial companies that offer complete product catalogs on their website improve their odds of having that website turn up in relevant search results.Read More »