The Thomas Blog

Marketing Strategy

Is Your Website Optimized For Conversions?

Industrial businesses are increasingly relying on their website as a sales generation tool. Websites generate leads for manufacturing companies by providing information that industrial buyers are researching prior to making a purchase. When those leads turn into sales, that is typically called a "conversion."

Read More »
ROI & Analytics

2 Things to Help You Better Measure Your Digital Marketing’s ROI

Digital marketing tactics—including social media, online display ads, e-mail marketing, and your company website—have many things in common. The most obvious is that their effectiveness is trackable and measurable.

However, many marketing professionals get lost measuring "clicks," "likes" and "visits." Unfortunately, while these are valid metrics of interaction, they do not always equate to return on investment (ROI).

Read More »
1
Marketing Strategy

Do Industrial Businesses Really Need an Online Marketing Strategy?

Many industrial businesses struggle with the notion that they should be promoting themselves online in order to gain new sales and grow their business. In some ways, this is less about the viability and effectiveness of online marketing tactics than a belief that more traditional offline marketing tactics work just as well. This begs the question: Do industrial companies really need to do any form of online marketing?

Read More »
Sales

How to Make the Best First Impression in B2B Industrial Sales

We all know that first impressions matter — B2B sales are no exception.

Having sales personnel that are well groomed, well-spoken and well prepared for meetings with buyers is one way to help ensure a good first impression. Another way requires understanding where many first impressions take place, and what buyers will be expecting when they meet you.

Read More »
Marketing Strategy

“Nudge” Website Visitors into Becoming Buyers

It happens more than most industrial suppliers realize or would like to admit. Your website succeeds in holding a visitor for the critical first 6 to 8 seconds needed to keep his or her attention. He or she reads an overview about your company and your products/services, etc. You know you're a great fit. But the visitor doesn't make contact. No sale happens. What went wrong?

Read More »