A cold-root rolling manufacturer wanted to increase leads on their website. A simple arrow made it happen.
Our conversion experts came across studies which showed that directional cues are effective at drawing attention to different objects on a page. While these cues can take many forms – arrows, eyes, fingers, etc. – independent research by the folks over at ConversionXL showed that hand-drawn arrows were the most successful.Read More »
When it comes to industrial marketing, first impressions are incredibly important. You need to instantly build trust and credibility with potential customers, lest they take their business elsewhere. That's why updating and maintaining your manufacturing website is so critical — it's often the first point of interaction buyers have with your company.Read More »
In today’s increasingly digital landscape, it goes without saying that your website is one of your most important industrial marketing tools. And to stay ahead of the competition and ensure you’re reaching your target audience, your site should be optimized regularly. But how do you know when it’s time for an update? Here are six surefire signs to look out for.Read More »
We’ve written before about the importance of ensuring your manufacturing website is encrypted, and on July 1, it will become even more critical to migrate from HTTP to HTTPS.Read More »
How many websites have you visited in the past year? Probably a lot. Perhaps you searched for travel deals, or hunted for a left-handed can opener, or maybe you were scouting out the competition in your industrial manufacturing space. In any case, consider the amount of time you wasted attempting to navigate sites that weren’t professionally — or sometimes even coherently — designed. Chances are you didn’t bother returning.Read More »
It’s two in the morning, and there you are, minding your own business, checking out a website and hunting for information. A chat box pops up — bloop! — and asks you if you need help. This surprises you, because you figured you were the only one awake at this hour. Surely their customer support isn’t available now, right?Read More »
If you're a custom manufacturer, these statements might sound pretty familiar:
- "We need to talk to prospects in order to qualify them.
- "Too much information on my site would give my competitors an advantage.
- "We get all of our new business from word-of-mouth.
- "A new website won't help me get new business because my current website doesn't, either."