When was the last time you A/B tested your website? Was it last month? Last year? Never? Continuous iteration is important for driving improvements on industrial websites. Growth-driven design is made possible by the data collected through A/B testing.Read More »
Adobe makes it plain as day: Given 15 minutes, 59% of people prefer to consume content that is beautifully designed than something less attractive.Read More »
A cold-root rolling manufacturer wanted to increase leads on their website. A simple arrow made it happen.
Our conversion experts came across studies which showed that directional cues are effective at drawing attention to different objects on a page. While these cues can take many forms – arrows, eyes, fingers, etc. – independent research by the folks over at ConversionXL showed that hand-drawn arrows were the most successful.Read More »
When it comes to industrial marketing, first impressions are incredibly important. You need to instantly build trust and credibility with potential customers, lest they take their business elsewhere. That's why updating and maintaining your manufacturing website is so critical — it's often the first point of interaction buyers have with your company.Read More »
In today’s increasingly digital landscape, it goes without saying that your website is one of your most important industrial marketing tools. And to stay ahead of the competition and ensure you’re reaching your target audience, your site should be optimized regularly. But how do you know when it’s time for an update? Here are six surefire signs to look out for.Read More »
We’ve written before about the importance of ensuring your manufacturing website is encrypted, and on July 1, it will become even more critical to migrate from HTTP to HTTPS.Read More »
How many websites have you visited in the past year? Probably a lot. Perhaps you searched for travel deals, or hunted for a left-handed can opener, or maybe you were scouting out the competition in your industrial manufacturing space. In any case, consider the amount of time you wasted attempting to navigate sites that weren’t professionally — or sometimes even coherently — designed. Chances are you didn’t bother returning.Read More »