The Thomas Blog

Traffic sources to your manufacturing website
SEO

Understanding the Different Traffic Sources To Your Manufacturing Website

For manufacturers, every website visit means there’s a chance a prospect could evaluate you as a potential supplier, sign up to learn more about your services, or reach out with a request for quote. If you’re taking efforts to grow your brand awareness and generate new traffic, it’s important to understand these different website traffic sources and how to grow each of them.

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CNC machine shop industrial website design example
Website Design

Industrial Website Design Examples For CNC Machine Shops

According to Thomas’ latest industrial buying habits survey, 73% of those surveyed pay attention to your website. One respondent said, “You MUST have a website. On it, be very clear and detailed about your supply capabilities and lower limits. Include all public contact and social media channels, locations and areas served, your business structure, history, and mission/vision.”

As more manufacturers shift toward traditional growth methods to digital marketing tactics, here are some industrial website design examples to get your CNC machining website geared for more leads.

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get more sales with product webpages
Website Design

How To Get More Sales With Optimized Product Webpages

All roads lead to your product pages. They are, arguably, some of the most important pages on your entire site.

You’ve already attracted and educated prospective buyers, you’ve had positive interactions with them — now they’re on your product page, on the verge of transitioning from “prospect” to “customer.” But will your product page, as it is, secure the conversion?

Luckily, as with all things in the digital realm, your product pages can be optimized. There are several best practices for product pages that will help you to increase conversion rates — here are three that you can implement immediately:

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B2B eCommerce Website Example stat
Website Design

6 B2B Ecommerce Website Examples To Help You Sell More In 2021

Today, if you want to sell direct to consumers, you need to create a smooth online user experience that instills feelings of trust in your products and services. For industrial distributors, this means designing their website to include a comprehensive, digital product catalog. Engineers and sourcing professionals expect the websites they do business with to provide the same experience as personal shopping websites like Amazon or Target.

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Manufacturer on website - website basics
Website Design

Website Basics For Manufacturers & Industrial Companies [With Examples]

If you're an OEM, industrial distributor, or custom manufacturer, these statements might sound pretty familiar: 

  • "We need to talk to prospects in order to qualify them."
  • "Too much information on my site would give my competitors an advantage."
  • "We get all of our new business from word-of-mouth."
  • "A new website won't help me get new business because my current website doesn't, either." 

It's understandable — it's not easy doing what you do. But if you want to start bringing in more new customers, you may want to rethink your approach. That's because more of your buyers and competitors are doing business digitally. Supplementing your traditional growth methods with an updated website, online presence, and inbound marketing strategy helps out when cold calls and word-of-mouth fall short.

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Industrial distributor warehouse - industrial distributor website example
Website Design

4 Industrial Distributor Website Examples That Increase Sales

Today, as an industrial distributor, your website needs as much attention as your commitment to your partners. In fact, according to a Thomas industrial survey, 73% of B2B buyers surveyed said they pay attention to a supplier’s website. And as expected, there is a 12% increase in website usage by manufacturers and industrial companies to connect with more buyers and customers.

The industrial distributor industry plays an essential role in the economy. In 2015, they generated $2.5 trillion in revenue in the United States, growing about 1.2% annually. Those who will continue to grow the industry can scale, enhance their digital platforms, and provide a seamless customer experience.

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The Must-Haves On Your Company's About Us Page
Website Design

The Must-Haves On Your Industrial Company's About Us Page

An inbound marketing strategy needs to provide compelling copy on your website to persuade an action from your audience. A perfect place to do so is on your company's About Us page. This is where you share your story — what makes your business unique, trustworthy, and valuable as a partner. The About Us page should be easy to navigate with informative, useful, and overall engaging content — but too often, this page reads like an afterthought.

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Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

Free Missed Opportunity Report

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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