While buyers are typically 70% of the way to making a purchase before they reach out, you need to make it simple for them to get in touch when they're ready.
Think about it — your dream customer has made it to your website, read your blog posts, your company and product information, and maybe even downloaded some of your eBooks or product files, but when they're finally ready to reach out or submit an RFQ, you leave them hanging. Not the best experience, right?Read More »
It used to be that simply having a website would set you apart from the competition. You could create a handful of pages, add a little background about the company, sprinkle in some images, set it, and forget it.
But today's world is more digitally connected than ever and if you want your website to be a lead generator, it requires a lot more upkeep—because today, users expect more.
Thus, manufacturers and industrial companies are investing in website efforts because it is proven as a key driver of new business and the centerpiece of growth and digital marketing efforts.
Read More »
A great website can be one of your best marketing tools helping to attract prospects, establish trust, capture leads, and ultimately win new business.
Buyers want to learn about your company, products, and services even before they reach out, which is why it's important to have an up-to-date place that has all of your information readily available. (Additionally, according to a recent industrial survey, website usage increased significantly year over year by manufacturers and industrial companies connecting with more buyers and customers!)Read More »
Every once in a while, we come across a website that engages us and keeps us scrolling through pages. Whether it’s the design aesthetic, the functionality, or the value of the content, each website has the power to captivate and, when done right — convert those website visitors into customers.Read More »
A lead-generating website needs to provide compelling copy to persuade an action from your audience. A perfect place to do so is on your company's About Us page. This is where you share your story — what makes your business unique, trustworthy, and valuable as a partner. The About Us page should be easy to navigate with informative, useful, and overall engaging content — but too often, this page reads like an afterthought.
Every once in a while, we encounter a website that engages us and keeps us browsing through the pages. Whether it’s the colors and branding, the functionality, or the value of the content, each website has the power to captivate and, when done right — convert those website visitors into customers.Read More »
- "We need to talk to prospects in order to qualify them."
- "Too much information on my site would give my competitors an advantage."
- "We get all of our new business from word-of-mouth."
- "A new website won't help me get new business because my current website doesn't, either."
If you're looking to grow your business, you may wonder why all the advice you find points you to something about website efforts. Well, that's because more of your buyers and competitors are doing business digitally. Supplementing your traditional growth methods with an updated website, online presence, and inbound marketing strategy helps out when cold calls and word-of-mouth fall short.Read More »
The best and most successful salespeople today are those that go far beyond a good pitch. They are the ones that know their market and their products inside and out. More importantly, they speak to a customer's main question: "What's in it for me?" Many times, though, your website is the first "salesperson" a potential customer will encounter. Is your website built to grow qualified website traffic and leads? Whether you serve as a resource to distributors or sell products directly to the end-user, your website needs to provide technical information built to convert qualified leads. Below are OEM website examples and tips you can employ to help make your website a highly effective 24-7 sales channel.Read More »
When it comes to industrial marketing, first impressions are incredibly important. You need to instantly build trust and credibility with potential customers, lest they take their business elsewhere. That's why updating and maintaining your manufacturing website is so critical — it's often the first point of interaction buyers have with your company.Read More »