The Thomas Blog

Manufacturing and Industrial

What Manufacturers Need To Know About The Defense Production Act

Many manufacturers and engineers have volunteered to address the shortage of supplies to combat the coronavirus pandemic but some supplies are taking a long time to produce. Invoking the Defense Product Act (DPA) allows the federal government to direct U.S. manufacturers to ramp up production of emergency medical supplies immediately.

After delays of rolling out its usage, FEMA confirmed earlier, Tuesday, March 24th of using the DPA for the first time during the coronavirus pandemic to order about 60,000 test kits and 500 million personal protective masks. However, FEMA then announced later that same Tuesday, “At the last minute, we were able to procure the test kits from the private market without evoking the DPA.”

The uncertainties of today's crisis coupled with manufacturers' exempt status from state-wide closures signal that the industry should remain prepared for the enactment of the DPA. Here’s what it means for U.S. manufacturers and how they can prepare.

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Technology

How Manufacturers Can Stay Connected With Customers Through The Coronavirus Outbreak

To limit the coronavirus spread, many companies have gone completely virtual and the workforce in some states is required to stay at home, with the caveat of essential businesses and manufacturers exempt from these mandates. 

Although the world has seen unprecedented changes during the past few weeks, manufacturers and industrial companies need to keep their customers at the center of their business strategy now more than ever. The world we live in is incredibly digital. So for your customers that still have jobs to be done, here’s how you can take advantage of technology and stay connected with them.

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Manufacturing and Industrial

Continuing To Promote Your Manufacturing Business During An Economic Downturn

Many companies worry about how their business will fare in bad economic conditions, but sometimes opportune outcomes stem from times of economic uncertainty — especially for manufacturers.

With seemingly difficult economic conditions on the horizon, there are plenty of indicators that can seem at odds with one another. Recently, the stock market had its worst week since 2008 while sourcing activity for North American suppliers on Thomasnet.com saw record-breaking numbers. Based on a Coronavirus Impact survey conducted this month, over half of the manufacturers surveyed are ‘likely to extremely likely’ to bring production and sourcing back to North America and 47% of U.S manufacturers report they are now seeking domestic sources of supply — likely the reasons for sourcing surge.

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Manufacturing and Industrial

Challenges And Opportunities In Private Label Manufacturing

Businesses and individuals everywhere are in some way experiencing the effects of the coronavirus (COVID-19) outbreak. For some small companies, the virus-related shortages in cleaning supplies and sanitizers have boosted private label brands sales. With more consumers concerned for their health, demand in niche brands and private labels for organic supplements have also spiked.

While there are more opportunities for growth for private label manufacturers due to recent global health concerns, what challenges are these companies generally facing and how can they continue to outperform competitors?

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man reading manufacturing newsletters on tablet
Business Tips

7 Manufacturing Newsletters To Subscribe To Today

Most of us are already bombarded with sales notifications, internal back-and-forths, and did-I-really-sign-up-for-this marketing emails in our inboxes.

But with the global COVID-19 outbreak affecting U.S. manufacturers, shipping and logistics, and local communities, it's important to stay up to date on what's happening in the industry to continue to grow your business. Email newsletters make it easy to do so.

There are plenty of trade and niche business publications you can seek out, but we've put together a list of broad market industry and manufacturing newsletters to help you stay in the loop — check them out below.

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Content Marketing

The Basics of Content Marketing for Manufacturers

Content marketing can persuade potential partners and influence buyers at every stage of the buying cycle, so it's important to understand the essential elements that make up a successful content marketing strategy and how they support sales.

Content marketing isn't limited to the types of content or channels you use to promote — many other moving pieces like sales, traditional marketing tactics, and brand evangelists play into it.

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Manufacturing and Industrial

Challenges And Opportunities In The Aerospace Industry

The aerospace and defense industry is a major source of innovation and technological advancements. It plays a critical role in national defense, enables safe and efficient air travel, increases communication and the dissemination of knowledge, and contributes to increased consumerism and the globalization of supply chains.

Since the Wright Brothers' first powered flight in 1903, the aerospace industry has had an enviable record of achievement. From transforming modern transportations to landing a man on the Moon — it's no surprise the American aerospace industry's positive track record and strength makes it one of the largest contributors of employment in manufacturing. So what are some of the challenges this group faces?

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Closeup of hands of young woman photograper typing on laptop keyboard and using graphic tablet
Content Marketing

Are You Creating Quality Content?

Content marketing for manufacturing companies is a critical element to any lead generation strategy. When done right, it builds your brand image and creates a stronger relationship between you and your customer. But the last thing you want to do is crank out blog posts, eBooks, or other resources that won't be effective — it will not only waste your time, but it'll turn your prospective customers away.

So whenever you're producing content that is aimed to help drive in buyers and engineers to learn more about your company's products and services, ask yourself these key questions below and see if it pases the quality test.

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marketing-strategy-planning
Marketing Strategy

How To Plan A New Product Launch With Digital Marketing

Business owners are familiar with building their own go-to-market strategy. It's the official plan of how a new product gets launched, who the target audience is, the marketing plan, and sales strategy. But each product, industry, and market are different — especially in the manufacturing and industrial world. And with the move toward a digital transformation of sales and marketing, are business owners missing out on the opportunity of incorporating digital efforts into their go-to-market strategy?According to a small business survey done by Thomas, only 15.69% of small businesses in the U.S. are using digital marketing as a primary marketing tactic and 30% are still using word-of-mouth.

The following steps outline how to plan your new product launch with digital marketing and newer better methods of growth.

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