Every once in a while, we come across a website that engages us and keeps us scrolling through pages. Whether it’s the design aesthetic, the functionality, or the value of the content, each website has the power to captivate and, when done right — convert those website visitors into customers.Read More »
More marketers are investing in videos to share customer success stories, promote products or services, and increase their brand — most importantly, videos help sell. According to HubSpot’s 2020 Not Another State Of Marketing Report, video is the #1 form of media used in content strategy today. Here are some other fast facts:
- Video marketers get 66% more qualified annual leads
- Video marketing efforts can achieve a 54% increase in brand awareness
- Marketers that use video content grow revenue 49% faster than those who don’t
With a company profile video, manufacturers can simply engage more buyers and turn them into customers.Read More »
To help the manufacturing industry be appropriately equipped for change, we launched Thomas Industrial Data earlier this year.
Our sourcing activity data coupled with our Thomas Industrial Survey results, reveals interesting insights with North American suppliers shifting their businesses to meet the new normal.
- 55% of survey participants being likely to very likely to invest in Production Performance Automation in the next 12 months
- 69% of companies across the manufacturing and industrial sectors are likely to bring manufacturing production and sourcing back to North America
- 12% increase in website usage by manufacturers and industrial companies to connect with more buyers and customers
You’ve worked hard to build an online presence but now, as you’re trying to increase the quality of traffic to your website, you keep coming across the term “backlink.” Raise your hand if you’ve tried to ignore the term, what it means for your website, and focused on other SEO traffic-building tactics.
No shame! Some of the best marketers have been there before.Read More »
The current business climate is driving manufacturing companies to build a more digital and data-driven workforce. As the industry adopts more technologies and influences the future of American manufacturing, what challenges are they continuing to face and how can they guide their organizations strategically?Read More »
RFI submissions for steel on Thomasnet.com are up 19% year-over-year (year-to-date 2020 vs. 2019). How can steel and metals companies ramp up their existing efforts to increase their RFQ submissions? We took a look at three steel and metals companies to see how they’re using their website to target engineers, procurement managers, and MRO managers.Read More »
According to Thomas’ latest industrial buying habits survey, 73% of those surveyed pay attention to your website. One respondent said, “You MUST have a website. On it, be very clear and detailed about your supply capabilities and lower limits. Include all public contact and social media channels, locations and areas served, your business structure, history, and mission/vision.”
As more manufacturers shift toward traditional growth methods to digital marketing tactics, here are five industrial website design examples to get your CNC machining website geared for more leads.Read More »
Many manufacturers are experiencing changes in demand, slow down, or a spike in services. For the industrial cleaning services sector, there are opportunities to set themselves apart from competitors. Here are some business best practices industrial cleaning services and manufacturers can adopt to deliver a better customer experience and grow their company.Read More »
Business owners are familiar with building their own go-to-market strategy. It's the official plan of how a new product gets launched, who the target audience is, the marketing plan, and sales strategy. But each product, industry, and market are different — especially in the manufacturing and industrial world. And with the move toward a digital transformation of sales and marketing, are business owners missing out on incorporating digital efforts into their go-to-market strategy? According to a small business survey done by Thomas, only 15.69% of small businesses in the U.S. are using digital marketing as a primary marketing tactic and 30% are still using word-of-mouth.
The following steps outline how to plan your new product launch with digital marketing and newer, better growth methods.Read More »