The Thomas Blog

Filming company profile video
Video Marketing

How To Create A Company Profile Video (For Manufacturers)

More marketers are investing in videos to share customer success stories, promote products or services, and increase their brand — most importantly, videos help sell. According to HubSpot’s 2020 Not Another State Of Marketing Report, video is the #1 form of media used in content strategy today. Here are some other fast facts:

  • Video marketers get 66% more qualified annual leads
  • Video marketing efforts can achieve a 54% increase in brand awareness
  • Marketers that use video content grow revenue 49% faster than those who don’t

With a company profile video, manufacturers can simply engage more buyers and turn them into customers.

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How To Market Online To Buyers In Defense Industry
Marketing Strategy

How To Market Online To Buyers In The Defense Industry

To help the manufacturing industry be appropriately equipped for change, we launched Thomas Industrial Data earlier this year.

Our sourcing activity data coupled with our Thomas Industrial Survey results, reveals interesting insights with North American suppliers shifting their businesses to meet the new normal.

  • 55% of survey participants being likely to very likely to invest in Production Performance Automation in the next 12 months
  • 69% of companies across the manufacturing and industrial sectors are likely to bring manufacturing production and sourcing back to North America
  • 12% increase in website usage by manufacturers and industrial companies to connect with more buyers and customers
There are reports of businesses closing down, or industries with drops of profits, while others forecast a more favorable outcome. For the aerospace and defense industry, anonymized sourcing activity across Thomasnet.com paints a picture of a rapidly evolving field. Read More »
CNC machining industrial website design example
Website Design

5 Industrial Website Design Examples For CNC Machining Companies

According to Thomas’ latest industrial buying habits survey, 73% of those surveyed pay attention to your website. One respondent said, “You MUST have a website. On it, be very clear and detailed about your supply capabilities and lower limits. Include all public contact and social media channels, locations and areas served, your business structure, history, and mission/vision.”

As more manufacturers shift toward traditional growth methods to digital marketing tactics, here are five industrial website design examples to get your CNC machining website geared for more leads.

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digital marketing product launch
Marketing Strategy

How To Plan A New Product Launch With Digital Marketing

Business owners are familiar with building their own go-to-market strategy. It's the official plan of how a new product gets launched, who the target audience is, the marketing plan, and sales strategy. But each product, industry, and market are different — especially in the manufacturing and industrial world. And with the move toward a digital transformation of sales and marketing, are business owners missing out on incorporating digital efforts into their go-to-market strategy? According to a small business survey done by Thomas, only 15.69% of small businesses in the U.S. are using digital marketing as a primary marketing tactic and 30% are still using word-of-mouth.

The following steps outline how to plan your new product launch with digital marketing and newer, better growth methods.

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COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers