Every once in a while, we encounter a website that engages us and keeps us browsing through the pages. Whether it’s the colors and branding, the functionality, or the value of the content, each website has the power to captivate and, when done right — convert those website visitors into customers.Read More »
- "We need to talk to prospects in order to qualify them."
- "Too much information on my site would give my competitors an advantage."
- "We get all of our new business from word-of-mouth."
- "A new website won't help me get new business because my current website doesn't, either."
If you're looking to grow your business, you may wonder why all the advice you find points you to something about website efforts. Well, that's because more of your buyers and competitors are doing business digitally. Supplementing your traditional growth methods with an updated website, online presence, and inbound marketing strategy helps out when cold calls and word-of-mouth fall short.Read More »
Engineers, procurement managers, and MROs face many challenges in their jobs. Navigating a supplier’s website to find the information or support they need to make a purchase decision shouldn’t be one of them. These B2B buyers have become used to excellent digital experiences from the brands they engage within their personal lives, and they are bringing those exact expectations to the workplace as they evaluate potential suppliers for their companies.Read More »
For many manufacturers and industrial companies, search engine optimization (SEO) is still shrouded in mystery. It’s understandable — the rules and “best practices” are ever-evolving, shifting constantly as new technologies and trends come and go. It’s no surprise, then, that there are a lot of misconceptions surrounding SEO.
So if you're new to the digital marketing world, let's take a step back to the basics of SEO and help you understand its worth to manufacturers and industrial companies.Read More »
The current business climate is driving manufacturing companies to build a more digital and data-driven workforce. As the industry adopts more technologies and influences the future of American manufacturing, what challenges are they continuing to face and how can they guide their organizations strategically?Read More »
Encompassing items as simple as bandages all the way through to ultra-high-tech pacemakers, the U.S. medical device market is one of the largest in the world. Forbes called it a “disruptive” market of $410 billion through 2023. Today, “disruptive” is an appropriate word.
More than a decade ago, the medical device manufacturing industry saw an increasing emphasis on design and simplicity, driven by software and technologies. And innovation contributed to a shift in power from the pharmaceutical to the medical device industry. These days, there is still a high demand for technological, intuitive devices — with a faster time-to-market than ever before. Hospitals, medical facilities, and other markets are pressuring medical device manufacturers to be more secure, innovative, cost-effective, and efficient. What are some challenges and opportunities for manufacturers in the medical device industry?Read More »
Business owners are familiar with building their own go-to-market strategy. It's the official plan of how a new product gets launched, who the target audience is, the marketing plan, and sales strategy. But each product, industry, and market are different — especially in the manufacturing and industrial world. According to a small business survey done by Thomas, only 15.69% of small businesses in the U.S. are using digital marketing as a primary marketing tactic and 30% are still using word-of-mouth. But in the past year, more leaders are making the move to digital transforming their sales and marketing.
The following steps outline how to plan your new B2B product launch with digital marketing and newer, better growth methods that meet a new age of buyers.Read More »
It’s an active period of growth for some textile manufacturers. If you're looking to increase orders or you may have a five-year plan to double your business and expand your facility, here are ways textiles manufacturers can get more customers and stay ahead of the competition.Read More »
RFI submissions for steel on Thomasnet.com are up 217% year-over-year (year-to-date 2020 vs. 2021). So how can steel and metals companies ramp up their existing efforts to increase their RFI submissions? We took a look at some steel and metals companies to see how they’re using their website to target engineers, procurement managers, and MRO managers.Read More »