The Thomas Blog

How To Advertise And Grow Your Industrial Cleaning Services Company

Many manufacturers are experiencing changes in demand, slow down, or a spike in services. For the industrial cleaning services sector, there are opportunities to set themselves apart from competitors. Here are some business best practices industrial cleaning services and manufacturers can adopt to deliver a better customer experience and grow their company.

The Importance of Marketing and Advertising for Manufacturers During Economic Downtimes

Almost without notice, COVID-19 changed the way businesses operate and how individuals live. The manufacturing industry has shown inspirational resilience throughout historical times, yet the continuous effects of COVID-19 on the economy have pushed the manufacturing industry to reimagine the way they do business. 

Challenges And Opportunities In Pharmaceutical Manufacturing 

As of 2018, the global pharmaceutical industry was spending approximately $150 billion every year on research and development — but sales and profits continue to decline. While many manufacturing companies have adopted technologies to innovate their shop floors and processes to increase sales and productivity, many pharmaceutical manufacturing companies are still behind in adoption. 

How Manufacturers Can Stay Connected With Customers Through The Coronavirus Outbreak

To limit the coronavirus spread, many companies have gone completely virtual and the workforce in some states is required to stay at home, with the caveat of essential businesses and manufacturers exempt from these mandates. 

Although the world has seen unprecedented changes during the past few weeks, manufacturers and industrial companies need to keep their customers at the center of their business strategy now more than ever. The world we live in is incredibly digital. So for your customers that still have jobs to be done, here’s how you can take advantage of technology and stay connected with them.

Continue To Promote Your Manufacturing Business During An Economic Downturn

Many companies worry about how their business will fare in bad economic conditions, but sometimes opportune outcomes stem from times of economic uncertainty — especially for manufacturers.

With seemingly difficult economic conditions on the horizon, there are plenty of indicators that can seem at odds with one another. Recently, the stock market had its worst week since 2008 while sourcing activity for North American suppliers on Thomasnet.com saw record-breaking numbers. Based on a Coronavirus Impact survey conducted this month, over half of the manufacturers surveyed are ‘likely to extremely likely’ to bring production and sourcing back to North America and 47% of U.S manufacturers report they are now seeking domestic sources of supply — likely the reasons for sourcing surge.

Challenges And Opportunities In Private Label Manufacturing

Businesses and individuals everywhere are in some way experiencing the effects of the coronavirus (COVID-19) outbreak. For some small companies, the virus-related shortages in cleaning supplies and sanitizers have boosted private label brands sales. With more consumers concerned for their health, demand in niche brands and private labels for organic supplements have also spiked.

While there are more opportunities for growth for private label manufacturers due to recent global health concerns, what challenges are these companies generally facing and how can they continue to outperform competitors?

Content Marketing And Manufacturers: What Is It?

Content marketing can persuade potential partners and influence buyers at every stage of the buying cycle, so it's important to understand the essential elements that make up a successful content marketing strategy and how they support sales.

Content marketing isn't limited to the types of content or channels you use to promote — many other moving pieces like sales, traditional marketing tactics, and brand evangelists play into it.

Challenges And Opportunities In The Aerospace Industry

The aerospace and defense industry is a major source of innovation and technological advancements. It plays a critical role in national defense, enables safe and efficient air travel, increases communication and the dissemination of knowledge, and contributes to increased consumerism and the globalization of supply chains.

Since the Wright Brothers' first powered flight in 1903, the aerospace industry has had an enviable record of achievement. From transforming modern transportations to landing a man on the Moon — it's no surprise the American aerospace industry's positive track record and strength makes it one of the largest contributors of employment in manufacturing. So what are some of the challenges this group faces?

Are You Creating Quality Content?

Content marketing for manufacturing companies is a critical element to any lead generation strategy. When done right, it builds your brand image and creates a stronger relationship between you and your customer. But the last thing you want to do is crank out blog posts, eBooks, or other resources that won't be effective — it will not only waste your time, but it'll turn your prospective customers away.

So whenever you're producing content that is aimed to help drive in buyers and engineers to learn more about your company's products and services, ask yourself these key questions below and see if it passes the quality test.