With all of the uncertainties that exist in today's manufacturing world, there's one thing that's guaranteed: Agencies will cold call and email you to try and sell you their marketing services. And it makes sense — industrial companies are set up for successful marketing programs and typically don't even know it.
After decades of relying on word-of-mouth referrals to bring in new business, you might be hesitant to bring in someone new to your process. But marketing agencies can be very helpful in generating qualified leads and helping your sales team close your dream customers. But if you don't have certain goals or a budget to put behind their services, how will you know what's worth your time and how to spend your money effectively?Read More »
Praise and recognition are essential to a healthy workplace, but awards and ceremonies take those achievements to the next level. Awards help promote your brand, showcase your team's work to company leaders, and look great on your resume.
For manufacturers, industry awards are a valuable way to get company exposure and credibility, and we've rounded up six manufacturing awards to put on your to-do list and apply to this year.Read More »
Graphic design is everywhere you look — from your manufacturing company’s logo on the front of your building to the website layout of this blog post you’re reading right now.
April 27 is World Graphics Day and to commemorate communication design, we’ll take a look at some marketing collateral best practices so you can ensure your content marketing is being communicated effectively and designed with your industrial buyers in mind.Read More »
If you’ve been keeping up with our blog posts, you’ve been staying up to date about our marketing best practices for manufacturers.
We’ve covered a range of marketing topics:
- How to grow your business with inbound marketing
- Content marketing ideas for each stage of the marketing funnel
- Email marketing campaign best practices
- 77 percent of B2B buyers utilize search engines when sourcing new suppliers
- 61 percent of B2B industrial buyers utilize word-of-mouth referrals
- 33 percent of B2B buyers use internal company-preferred databases.