The Thomas Blog

How to grow your packaging company online
Trends

How To Grow Your Packaging Company Online

The packaging industry is expected to continue growing through the new year. In early October 2020, we reported the following major sourcing KPIs for packaging materials seeing a YoY increase vs. 2019:

  • The number of sourcing sessions for packaging materials has grown by 25% 
  • The number of RFIs submitted directly to suppliers through Thomasnet.com grew 140% 
  • The number of supplier evaluations taking place on the Thomasnet.com company profiles of packaging material suppliers grew by 55% 

Here are some ways to ensure your packaging company’s growth plans remain on track.

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Manufacturer on website - website basics
Website Design

Website Basics For Manufacturers & Industrial Companies [With Examples]

If you're an OEM, industrial distributor, or custom manufacturer, these statements might sound pretty familiar: 

  • "We need to talk to prospects in order to qualify them."
  • "Too much information on my site would give my competitors an advantage."
  • "We get all of our new business from word-of-mouth."
  • "A new website won't help me get new business because my current website doesn't, either." 

It's understandable — it's not easy doing what you do. But if you want to start bringing in more new customers, you may want to rethink your approach. That's because more of your buyers and competitors are doing business digitally. Supplementing your traditional growth methods with an updated website, online presence, and inbound marketing strategy helps out when cold calls and word-of-mouth fall short.

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B2B buyer marketing statistics
Trends

The Ultimate List Of B2B Marketing Statistics For Manufacturers & Industrials

Like macaroni and cheese or a song and a dance, some things work better together — even marketing and sales. Without alignment, it hurts your business across the board, and it doesn't just hit one of your departments. A study from Forrester found that 43% of CEOs believed that misalignment had cost them sales. Furthermore, according to Forrester Research, companies that take the time to properly engage and nurture leads improve their sales outreach at a rate of 50% while spending 33% less.

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Filming company profile video
Video Marketing

How To Create A Company Profile Video (For Manufacturers)

More marketers are investing in videos to share customer success stories, promote products or services, and increase their brand — most importantly, videos help sell. According to HubSpot’s 2020 Not Another State Of Marketing Report, video is the #1 form of media used in content strategy today. Here are some other fast facts:

  • Video marketers get 66% more qualified annual leads
  • Video marketing efforts can achieve a 54% increase in brand awareness
  • Marketers that use video content grow revenue 49% faster than those who don’t

With a company profile video, manufacturers can simply engage more buyers and turn them into customers.

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Use digital marketing to get customers in the defense industry
Marketing Strategy

How To Use Digital Marketing To Get Customers In The Defense Industry

To help the manufacturing industry be appropriately equipped for change, we launched Thomas Industrial Data earlier this year.

Our sourcing activity data coupled with our Thomas Industrial Survey results, reveals interesting insights with North American suppliers shifting their businesses to meet the new normal.

  • 55% of survey participants being likely to very likely to invest in Production Performance Automation in the next 12 months
  • 69% of companies across the manufacturing and industrial sectors are likely to bring manufacturing production and sourcing back to North America
  • 12% increase in website usage by manufacturers and industrial companies to connect with more buyers and customers
There are reports of businesses closing down, or industries with drops of profits, while others forecast a more favorable outcome. For the aerospace and defense industry, anonymized sourcing activity across Thomasnet.com paints a picture of a rapidly evolving field. Read More »

Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

Free Missed Opportunity Report

See which buyers are searching Thomasnet.com for the products & services you specialize in.

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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