How To Create A Company Profile Video (For Manufacturers)

Shalane Layugan October 23, 2020

More marketers are investing in videos to share customer success stories, promote products or services, and increase their brand — most importantly, videos help sell. According to HubSpot’s 2020 Not Another State Of Marketing Report, video is the #1 form of media used in content strategy today. Here are some other fast facts:

Video marketers get 66% more qualified annual leads
Video marketing efforts can achieve a 54% increase in brand awareness
Marketers that use video content grow revenue 49% faster than those who don’t

With a company profile video, manufacturers can simply engage more buyers and turn them into customers.

What Is A Company Profile Video

A company profile video is usually around 2 minutes in length and showcases who you are and what you do.

The video shares your company’s purpose, the customers you serve, the industries they’re in, and how your industrial products and services solve your customers’ problems. The main idea is for the video to grab the viewer’s attention, keep it, and engage them into being a customer.

The style and production of the video are up to you but should follow your company’s brand. Think of the message you’re trying to convey and the customers you want to do business with.

Why Do You Need A Company Profile Video Today

Today, more buyers are interested in videos than any other form of content. Think about your personal online habits. How many videos have you watched on Facebook or YouTube this week? Company profile videos instill trust in your company and serve as a way for people to share that message with others easily.

89% of viewers are likely to purchase a product after they watch a video of the product.

If you aren’t utilizing videos in your marketing arsenal, you could be missing out on opportunities for new business. In fact, 89% of viewers are likely to purchase a product after watching a video of the product. That’s because 95% of a video message is retained versus only 10% when reading text.

More Stats: 2021 Industrial Buyer's Search Habits Survey Results

A company profile video gives your audience a feel of the type of service they could be experiencing and the genuine nature of your business and offerings. People like buying from people and videos put the human element into your business. In today’s world, videos are more than just about selling, they’re a tool for building relationships.

Tips For Creating A Company Profile Video

Creating any new marketing piece takes some strategy, but as always, it’s important to keep your customers at the forefront of your planning.

"Listen to your customers," said Chris Bryant, creative director at Empire Studios, a New York and Connecticut-based video production agency that focuses on corporate and manufacturing videos.

"Are they having trouble with something? Is there confusion about your product or your service? Or are there some frequently asked questions they always have and you find your sales team is always answering? Maybe video content could help answer those questions. And, if you put it online publicly, now you're a source.”

Your goal is to create video content that engages, educates, and intrigues your audience. The first step is deciding what type of brand story you’d like to tell. For example, do you want to give a factory tour and showcase your company's culture or do you prefer to give an overview of your company's history and how you've solved your buyers' problems?

Learn More: Why Brand Marketing Is Important For Manufacturers

Prepare a script and an outline of what you’d like to film. If you’re filming employees, let them know in advance so they’re prepared. Have fun with it! There are many directions you can take with your company profile video but it should:

Answer what industrial services or products you offer
Address how your company helps buyers do their jobs
Have text and/or music that will give your story life
Show a human connection to your brand
A call to action at the end of the video for buyers to contact you
Live on your website and shared across all your marketing channels, like social media and your Thomasnet.com company profile

Consider using professional equipment or hiring video experts to ease the planning and production process for you. Great sound and high video quality are important to capture and retain your buyers’ attention. Thomas creates company profile videos for manufacturers for free with the purchase of an advertising program — learn more here.

Examples Of Company Profile Videos For Manufacturers

A company profile video incorporated into your marketing strategy helps you stand out against competitors. Recent studies have shown that company profile videos on Thomasnet.com listings receive more RFQs than those that don’t — create your Thomasnet.com listing for free here, where more than one million buyers, engineers, and procurement managers are sourcing for industrial products and services.

Here are some videos that are helping manufacturers sell their products and services:

"I can't believe how awesome the video turned out," said Thomas customer, HPL Stampings. "Even all the captions describe us exactly. It's almost as if people from Thomas have worked here before."

See More: 10 Content Marketing Ideas That Get You Engagement From Buyers

What You Can Expect With A Company Profile Video Production Service From Thomas

Our video experts serve the manufacturing industry so we understand your business and your sales goals. The production of your company profile video will vary depending on your business needs and the type of messaging you want your video to portray, but we will work with you to create a script and a production that encapsulates what you do and how you do it.

You should expect a day of an on-site videographer capturing the essence of your company on your factory floor and around your business. Our experts will put together a professional, high-quality video that is engaging for your buyers based. We’ll then make sure your videos are advertised properly online so you ultimately get more leads.

With an industrial marketing team at your side, you'll have better peace of mind knowing every new business opportunity is captured. Your company profile video will make a lasting impression on your customers and engage new ones. Contact us to learn how we can create a company profile video for you.