It’s an active period of growth for some textile manufacturers, and despite the uncertain economic times, there’s a strong potential to continue growth momentum. Growing your business means different things to different people — it’s all about your goals. You may just be looking to increase orders or you may have a five-year plan to double your business and expand your facility. Whatever your growth goals are, here are ways textiles manufacturers can get more customers and stay ahead of the competition.
Know Your Margins
It may sound obvious — but many job shop owners can’t answer the question, “Which jobs do you make the most profit on?” Know your high and low (or no) margin jobs, and communicate the expertise and equipment that will maximize your returns. That means zeroing in on what materials you want to work in, what quantities and delivery schedules you’re best equipped for, and so on.
Know Who You Want To Sell To
Almost every textile manufacturer has dream customers they would love to land, but the processes of connecting with big companies may take some time. If you want to increase your customer base, you must first understand your current customers, what they seek, and why. Understanding how you make your customers happy will give you insight into gaining new ones. Determine the types of companies you’d like to do business with, then focus on the optimal industries, company size, location, and other factors that work best for you.
You can also find out which companies are seeking your textile services right now with an in-market buyer report.
Make Sure Potential Customers Can Find You
With all the potential customers out there, create an ongoing presence for the early stages of the buying cycle so that prospects will find you when they're ready — places like product/industry news and information outlets, supplier discovery platforms, and social media. Being everywhere your potential customers are will increase your brand presence and your chances of getting more RFQs.
Small business manufacturers who advertise their business on Thomasnet.com receive more online RFQs. It's free to sign up — create your free Thomasnet.com profile here.
Provide Textile Information That Makes Buyers Contact You
Buyers are looking for a unique quality beyond just “what you do.” You’re a textile manufacturer, but what else are you? Everyone has a different specialty, and yours is your selling point for some buyers out there. Think about what yours is, and make sure prospects know it when they find you.
Take TexTech Industries, for example. They use their website to amplify their messaging that they are a global leader in the research, development, and manufacturing of high-performance materials. Growing textile companies see benefits from building content on woven vs. non-woven products and the processes for each of their materials.
Do you have comprehensive options for mechanical finishes, treatments, and coatings for customers to customize what they need? Your website content should be very clear about what kinds of projects you’ve done in the past, what your capabilities are, and what you’re willing to take on. Showcase your certifications too. Providing this information will also increase the quality of your leads, making you more productive by spending less time on low-quality queries. See the other components and information buyers are looking for on your website that leads to getting shortlisted with this guide.
Study Business Ethics And Culture
For those companies looking to expand globally, there are many challenges you need to consider and details you need to manage. While there is trade potential in international partners, there are some risks with exporting goods, and today's businesses are more cautious than ever to ensure their supply chains are not disrupted.
Make sure you (and your internal teams) are educated in the legalities for each market and understand the border control and distribution laws of each region. Business ethics, culture, and logistics vary and can often get overlooked when growing your business.
Build A Marketing Strategy
Your first point of contact with a buyer can make or break a deal. These days, that means your website and online presence are the first points of contact from a buyer. Be sure you have a system set up to treat each opportunity like gold because it just might be. It is also important to invest in new technologies that provide more value to your materials and give you access to modern techniques. Partnering with industrial experts will ensure your platforms are strong and that each of your initiatives contributes to a real growth strategy.
Thomas’ online solutions that have been helping manufacturers grow:
- Give a tour of your factory floor with our free video content production services and connect with more customers creatively online when travel is restricted.
- To see where you can improve online and how your textile brand compares to competitors, request a free Digital Health Check.
- Increase your RFQs with a free Thomasnet.com profile and connect with new customers on the platform where more than a million buyers from textile industries and a variety of geographies source are sourcing for products and services.
- See the exact companies that are searching for your textiles manufacturing services with a free In-Market Buyer Report.
- To increase your brand awareness to readers specifically by job function who are already interested in industry news, check out our newsletter advertising options.
Additional resources for growing manufacturing businesses:
- It's not rare to see a job shop fail — check out real advice from real job shop owners on the biggest mistakes to avoid.
- CNC machining businesses are growing within the industry despite today's challenging obstacles. Read 11 Tips For Growing Your CNC Machining Business
- Learn how small manufacturer USTEK used online advertising to grow their business in their case study here.
- See 9 examples from these manufacturers on how they're using online marketing to grow their business.
Editor's Note: If you're sourcing suppliers for COVID-19 items, click here for those manufacturers and distributors. If your industrial business can support the production of essential supplies to combat the COVID-19 outbreak, please complete this form to notify us of your availability and willingness to dedicate resources. Thomas is working with State and Federal Government offices to help mobilize manufacturers to deliver supplies and services.
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