The Thomas Blog

Content marketing lead generation example for manufacturing
Lead Generation

Lead Generation For Manufacturing Basics

Do any of these sound familiar to you:

  • “My sales profits are down."
  • “I don't have enough leads for my sales team.”
  • “I'm not getting any RFQs online.”

We can all use a little bit of luck these days. Unfortunately, many manufacturers and industrial companies have these problems and seem to rely on luck a little bit too much when it comes to generating leads.

When it comes to growing your company and lead generation efforts, you don’t want to leave your success to chance. In today's digital world, it's more important than ever to take the time — and exert the effort — necessary to put yourself in the best possible position to attract new buyers and grow your business proactively using digital marketing. 

Here’s how manufacturers can help solve basic lead generation problems.

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Female distributor worker - digital marketing idea
Marketing Strategy

Digital Marketing Ideas For Industrial Distributors

As major corporations reshore and bring manufacturing work back to the U.S., industrial distributors are moving to create more value by building on commercial and operational excellence and digitizing to create omnichannel experiences customers are looking for. 

So with B2C expectations driving change in B2B, here are some digital marketing ideas industrial distributors can implement to foster customer loyalty and increase revenue growth.

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inbound marketing and word of mouth referrls
Lead Generation

Supplement Word-Of-Mouth Referrals With Inbound Marketing

According to HubSpot, a whopping 90% of people believe brand recommendations from friends, and 61% of consumers use search engines before they make a purchase. With the emergence of social media and the digital transformation of sales and marketing, traditional marketing and how referrals are shared have shifted. 

That's why more businesses are taking a more proactive approach with their marketing — and taking their efforts online. Below are a few of the main reasons that the word-of-mouth method should be supplemented with an inbound marketing strategy.

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How to sell industrial products online
Business Tips

How To Sell Industrial Products In A B2C World

The online product sourcing landscape has changed. B2B consumers are no longer satisfied with data buried in catalogs and PDFs.

Like their B2C online experience, consumers expect a dynamic, user-friendly experience filled with compelling data. This movement drives companies to invest in digitized catalogs and create a complete digital customer experience for online prospects.

How can B2B businesses, manufacturers, and industrial companies shift their current online strategies or elevate their existing lead generation efforts to sell their industrial products effectively?

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increase manufacturing sales shop
Sales

7 Easy, Free Ways To Increase Manufacturing Sales

Looking to increase your sales? Although successful, well-executed B2B marketing strategies take time to build and require ongoing, consistent effort, there are some things you can do today to help drive sales — and they only take a few minutes.

In combination with a long-term marketing strategy, these quick free tips can go a long way in getting new leads and increasing sales for your manufacturing business.

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Manufacturer's logo design
Business Tips

How A Manufacturer's Logo Design Engages Buyers

Think of some household items you often use — Bounty paper towels, Dawn dish soap, Jif’s peanut butter? The products are almost synonymous with the company name. 

Building this recognition takes time and effort with brand marketing, but goes a long way in establishing trust with prospects and customers. In some cases, the first impression a prospect sees of your brand will be through your logo — so first impressions matter. Here are a few reasons why a manufacturer’s logo’s visual elements make a difference for growth.

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COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers