Today, marketing has become synonymous with a business plan because of its competitive strategy and financial success. It uses techniques that work best for each business, its customers, and its leads to get people interested in products or services. Many different marketing types are depending on the platforms you use and the campaigns you invest in. They are generally categorized under B2C (business-to-consumer) marketing or B2B (business-to-business) marketing.Read More »
When it comes to digital marketing, capturing leads is the ultimate goal. Always has been, always will be. How those leads are being captured, however, is changing right before our eyes. Landing pages with forms have another friend in the lead generation toolbox to help book meetings, qualify visitors, and provide information more easily.
You may have experienced them before. It’s midnight, and there you are, minding your own business, checking out a website, and hunting for information. A chat box pops up — bloop! — and asks you if you need help. This surprises you because you figured you were the only one awake at this hour. Surely their customer support isn’t available now, right?Read More »
The U.S. HVAC services market is predicted to increase value from $25.6 billion in 2019 to $35.8 billion in 2030. A successful growth strategy centered around your customers’ behavior can be invaluable for HVAC contractors and manufacturers. Here are some basic marketing ideas for HVAC companies to grow their business and tap into more market share.Read More »
No matter your role — sales, marketing, operations, or leadership — you have a lot to accomplish.
So do the buyers of your company's products or services.
By understanding what your buyers have on their plates, you can more easily accomplish one of the most important things on yours — generating more leads and contributing to your bottom line. Here’s what you should know to meet their needs and create more meaningful connections to win more business.Read More »
The summer is upon us, and while you may be on vacation for a week or two, that doesn't mean your marketing should take a break too. That's because the buyers you want to do business with are looking for suppliers like you all year round.Read More »
We understand how important marketing is in the CBD business. Whether you sell full spectrum CBD or advocate for artisanal products like CBD-infused butter and balms, marketing is integral to your business armory.
To stand out from your competitors and reach a high-quality audience, you’ll need attractive packaging and up-to-date strategies to bring attention to your products. But regulations in the CBD industry can be complex. In December 2020, federal regulatory agencies penalized six CBD companies on the grounds of deceptive marketing claims. Learning from the business and marketing mistakes of your competitors can be critical for growth.Read More »
Manufacturers and industrial distributors stand to gain a lot from building and nurturing relationships with local buyers. These buyers are easier to engage with to create new partnerships, nurture with to establish long-term relationships, and manage logistically. And these buyers seek local suppliers for these same reasons — in a recent industrial buying habits survey, 84% of procurement professionals said they preferred to work with local vendors.
So to help manufacturers win new business and build better relationships with local partners, we’ve compiled a few tips.Read More »
In today’s increasingly connected world, establishing a strong digital presence is crucial for effective brand exposure and lead generation. With more and more people accessing business and product information online, it’s no longer adequate to rely solely on broadcast commercials, newspaper ads, or cold calling for effective B2B marketing.Read More »
In recent decades, American companies offshored a huge portion of their injection molding, but today, many companies are weighing the benefits of reshoring versus offshoring, and there has been an upward trend of reshoring and demand for services in the plastics and molding services industry. Mergers and acquisitions in the industry are also contributing to growth.Read More »