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B2B product launch with digital marketing
Marketing Strategy

How To Plan A New B2B Product Launch With Digital Marketing

Business owners are familiar with building their own go-to-market strategy. It's the official plan of how a new product gets launched, who the target audience is, the marketing plan, and sales strategy. But each product, industry, and market are different — especially in the manufacturing and industrial world. According to a small business survey done by Thomas, only 15.69% of small businesses in the U.S. use digital marketing as a primary marketing tactic. But in the past year, more leaders are making a move to digital transforming their sales and marketing.

The following steps outline how to plan your new B2B product launch with digital marketing and newer, better growth methods that meet a new age of buyers.

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B2B manufacturing marketing strategy
Marketing Strategy

6 Ways To Redefine Your B2B Manufacturing Marketing Strategy In 2022

With 2021 drawing to a close, now is the time to look ahead and start setting your industrial marketing plan for the future. Upgrading your digital tools and supplementing your traditional tactics puts your manufacturing company in a better position for lead generation.

Here are ways you can boost your manufacturing marketing strategy to meet the changing needs of today's buyers and get more qualified leads.

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industrial digital marketing planning for manufacturers
Marketing Strategy

The Stages Of Industrial Digital Marketing: Converting Traffic To Customers

Digital marketing continues to grow at an astounding rate. eMarketer estimated that digital ad buyers in the U.S. will spend $191.09 billion in 2021, a 25.5% increase over last year. Manufacturers and industrial markets have begun to aggressively embrace the approach, and we can clearly see three distinct stages in their digital marketing evolution. 

Understanding which stage you’re in can ensure that you are advancing toward what should be the ultimate goal of your digital marketing — generating customers and driving revenue.

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B2B customer appreciation tips for manufacturers
Business Tips

Giving Thanks: B2B Customer Appreciation Tips For Manufacturers

You already know that your customers mean everything to your manufacturing business. However, it's important to let those customers know it every once in a while, too. Most companies likely spend a lot of time, money, and energy bringing in new clients, but very few companies expend anywhere near that much to retain the customers they already have. In fact, just 43% percent of B2B firms consider customer satisfaction a key goal. Studies show that organizations that focus on optimizing their customer engagement outperform their competitors by 26%.

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industrial digital marketing must haves
Marketing Strategy

Digital Marketing For Industrial Suppliers & Manufacturers: 3 Must-Haves

Potential customers do a great deal of research into every purchasing channel available to them. The latest Industrial Buyer's Search Habits Survey Results show that 40% of B2B buyers rate the quality of a manufacturer's website as an important factor when deciding whether to partner with a supplier. With B2C expectations driving change in B2B, industrial distributors can implement some digital marketing ideas to foster customer loyalty and increase revenue growth.

We've rounded up the digital marketing must-haves you need to successfully promote your industrial products and services and reach more buyers.

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digital customer experience for manufacturers
Business Tips

Digital Customer Experience Trends Manufacturing Leaders Are Embracing In 2021

Engineers, procurement managers, and MROs face many challenges in their jobs. Navigating a supplier’s website to find the information or support they need to make a purchase decision shouldn’t be one of them. These B2B buyers have become used to excellent digital experiences from the brands they engage within their personal lives, and they are bringing those exact expectations to the workplace as they evaluate potential suppliers for their companies.

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increase manufacturing sales shop
Sales

7 Ways To Increase Sales For Your Manufacturing Business This Year

Looking to increase your sales? Although successful, well-executed B2B marketing strategies take time to build and require ongoing, consistent effort, there are some things you can do today to help drive sales for your manufacturing company this year.

In combination with a long-term marketing strategy, these quick tips can go a long way in getting new leads and increasing sales for your manufacturing business.

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CNC machining - How to find customers for cnc machine shop
Business Tips

How To Find Customers For Your CNC Machine Shop Using Digital Marketing

You may have heard it plenty of times: You should be online; people are searching for your company online; if you are not online, you miss out on opportunities.

These statements aren't wrong, but they're incomplete. Being online is one thing, but the real goal should be to have a strong online presence — this gets you results. A strong online presence can supplement your traditional growth methods and bring you one step closer to your goal of finding new customers.

If you're looking to grow your customer base, search engines such as Google, Yahoo! and BING are where you want to appear. Why? According to research 4 out of 5 buyers research products online before contacting a sales rep. Industrial buyers know how to find exactly what they want quickly — and they're using long-tail (3-4 keyword) search terms online. And 53% of industrial buyers make their decision in less than one month.

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Actionable Next Steps for Manufacturers...

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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