Beginner Lead Generation Tips For Manufacturers
Do any of these sound familiar to you:
- “My sales profits are down."
- “I don't have enough leads for my sales team.”
- “I'm not getting any RFQs online.”
We can all use a little bit of luck these days. Unfortunately, many manufacturers and industrial companies have these problems and seem to rely on luck (or word-of-mouth referrals) a little bit too much when it comes to generating leads.
When it comes to growing your company and lead generation efforts, you don’t want to leave your success to chance. In today's digital world, it's more important than ever to take the time — and exert the effort — necessary to put yourself in the best possible position to attract new buyers and grow your business proactively using digital marketing.
Here’s how manufacturers can help solve basic lead generation problems or make your life a little easier and skip to a free digital health check where our marketing manufacturing strategists will let you know exactly what you need you to generate high-quality leads online.
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5 Proven Digital Marketing Ideas For Industrial Distributors
As major corporations reshore and bring manufacturing work back to the U.S., industrial distributors are moving to create more value by building on commercial and operational excellence and digitizing to create the online experiences customers are looking for.
So with B2C expectations driving change in B2B, here are some digital marketing ideas industrial distributors can implement to foster customer loyalty and increase revenue growth.
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Supplement Word-Of-Mouth Referrals With Inbound Marketing
According to HubSpot, a whopping 90% of people believe brand recommendations from friends, and 61% of consumers use search engines before they make a purchase. With the emergence of social media and the digital transformation of sales and marketing, traditional marketing and how referrals are shared have shifted.
That's why more businesses are taking a more proactive approach with their marketing — and taking their efforts online. Below are a few of the main reasons that the word-of-mouth method should be supplemented with an inbound marketing strategy.
How To Sell Industrial Products In A B2C World
The online product sourcing landscape has changed. B2B consumers are no longer satisfied with data buried in catalogs and PDFs.
Like their B2C online experience, consumers expect a dynamic, user-friendly experience filled with compelling data. This movement drives companies to invest in digitized catalogs and create a complete digital customer experience for online prospects.
How can B2B businesses, manufacturers, and industrial companies shift their current online strategies or elevate their existing lead generation efforts to sell their industrial products effectively?
What Is Industrial Advertising (With Examples)
A well-planned, dynamic advertising strategy can make the difference between growth to your bottom line and stagnation for your industrial business. Today, technology and digital platforms make it easy to target the exact audiences you’re after, even if you have a limited budget.
Let's learn more about industrial advertising and why manufacturers invest in it to increase their revenue.
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Get Your Dream Customers This Year With Account-Based Marketing (For Manufacturers)
Establishing a truly effective B2B marketing plan can be challenging in today’s rapidly evolving digital landscape. There are many components to an effective digital lead generation strategy, and since buying habits can change quickly, and with technologies quick to advance, how can a growing manufacturer get started?
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How A Manufacturer's Logo Design Engages Buyers
Think of some household items you often use — Bounty paper towels, Dawn dish soap, Jif’s peanut butter? The products are almost synonymous with the company name.
Building this recognition takes time and effort with brand marketing, but goes a long way in establishing trust with prospects and customers. In some cases, the first impression a prospect sees of your brand will be through your logo — so first impressions matter. Here are a few reasons why a manufacturer’s logo’s visual elements make a difference for growth.
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6 Marketing Challenges Manufacturers Struggle With (And How To Fix Them)
In the early days of the internet, few manufacturing companies dedicated resources to online marketing. This created a distinct competitive advantage for early adopters of digital marketing efforts to increase market share.
Today, most manufacturers have invested resources in at least some digital engagement form, even if those efforts are limited to a website or directory listing. But some manufacturers are still finding themselves challenged selling new business and bringing on new customers.
Here are the most common marketing challenges manufacturers struggle with and how to fix them.
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The Ultimate List Of B2B Manufacturing Marketing Statistics
Like macaroni and cheese or a song and a dance, some things work better together — even marketing and sales. Without alignment, it hurts your business across the board, and it doesn't just hit one of your departments. A study from Forrester found that 43% of CEOs believed that misalignment had cost them sales. Furthermore, according to Forrester Research, companies that take the time to properly engage and nurture leads improve their sales outreach at a rate of 50% while spending 33% less.
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