With B2B marketing, the adage “timing is everything” applies — well, maybe not “everything,” but it is certainly crucial to successful marketing campaigns.
This is key as the the digital marketing space for US manufacturers becomes more crowded. For instance, did you know that more than 80% of manufacturing marketers promote their presence on social media platforms such as Facebook or LinkedIn?Read More »
Social media allows industrial professionals another vehicle to connect with their existing client base and showcase their expertise while attracting new prospects. It has been playing an increasingly important role in today's digital transformation of sales and marketing.
Posting regularly on your social media platforms using the right hashtags helps to gain broader brand awareness. But to really get the most out of social media, you need to truly engage your audience.
Unless you stopped paying attention to how humans work when you were back in middle school, you know that talking about yourself nonstop is a terrible way to keep someone’s attention. Likewise, constantly promoting your products and bragging about solely your company is not a sound strategy for manufacturing marketing.
Proper social media marketing requires a commitment beyond the weekly Facebook post or the occasional Twitter retweet. You’ll need to maintain a constant stream of updates and, since you shouldn’t just be talking about your own company 24/7, let's discuss the mix of social media content that has been working for manufacturers and industrial companies.Read More »
In the digital age, the shop floor isn't the only place that manufacturing puts in work. Today, many industrial companies are incredibly active on social media, sharing their stories and interacting with fans and followers.
If you want to get in on the conversation, or see how a manufacturing company can effectively leverage social media as a sales channel, these are the accounts you want to follow.Read More »
At some point in your web browsing life, you’ve undoubtedly come across a 404 error message. You typed in a URL or clicked a link to take you to a new page but suddenly — gasp — “Page Not Found.”
It’s not uncommon to see these types of errors while you’re surfing the web, but when you find one on your own website, suddenly you’ve got a problem. In this blog post, we’ll go over what a 404 error message means, what it means for your marketing efforts, why websites get them, and what you can do to fix any you may encounter on your industrial website.Read More »
Winter is here (seriously, spring, where are you?), and the first quarter of 2019 is officially over.
As an industrial company, you are always looking for ways to connect with B2B buyers. But what are those buyers looking for? With less than one week before the final season of Game Of Thrones premieres, we took a look at sourcing activity of some of the most useful elements of Westeros and beyond the wall on the Thomas Network at the end of Q1 to help you answer that question (and possibly win the Game of Thrones).Read More »
In the arena of digital advertising, bots cost companies nearly $17 billion a year by generating billions of fake clicks on ads. However, ad fraud isn't the only way that bots are wreaking havoc on digital marketing strategies (not to mention digital marketing budgets); they also play a massive and malignant role when it comes to social media.Read More »
You’ll hear time and time again that the way people search is changing. People don’t only search by keywords, but full phrases, complete questions, and the use of voice search are increasing with products such as Amazon Alexa and Google Assistant.Read More »
When it comes to digital marketing, having the right expertise on your side is essential to success. However, having the right tools at your disposal can also play an integral role, helping you be more productive, efficient, and strategic.Read More »
Today, more people are working remotely than ever before. This means that collaboration, which once happened in a conference room, an office, or over lunch, must now occur over greater distances.
There are lots of tools and solutions designed to help bridge the gap and enhance communications in this new paradigm. But, by far, one of the best solutions to emerge has been video calling. That’s because people retain 95% of content they watch via video compared to only 10% of contact read by text.
However, video calling isn’t just a great tool for internal communications; it can be used to convert prospects, recruit new talent, and enhance efficiency on your shop floor.Read More »