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best times to post on social media for manufacturers
Social Media

The Best Days and Times to Call, Email & Post on Social Media: For B2B Manufacturers

With B2B marketing, the adage “timing is everything” applies — well, maybe not “everything,” but it is certainly crucial to successful marketing campaigns.

This is key as the the digital marketing space for US manufacturers becomes more crowded. For instance, did you know that more than 80% of manufacturing marketers promote their presence on social media platforms such as Facebook or LinkedIn?

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Social media marketing manufacturing agency
Social Media

The Right Mix Of Social Media Content For Manufacturing Marketing

Social media allows industrial professionals another vehicle to connect with their existing client base and showcase their expertise while attracting new prospects. It has been playing an increasingly important role in today's digital transformation of sales and marketing.

Posting regularly on your social media platforms using the right hashtags helps to gain broader brand awareness. But to really get the most out of social media, you need to truly engage your audience.

Unless you stopped paying attention to how humans work when you were back in middle school, you know that talking about yourself nonstop is a terrible way to keep someone’s attention. Likewise, constantly promoting your products and bragging about solely your company is not a sound strategy for manufacturing marketing.

Proper social media marketing requires a commitment beyond the weekly Facebook post or the occasional Twitter retweet. You’ll need to maintain a constant stream of updates and, since you shouldn’t just be talking about your own company 24/7, let's discuss the mix of social media content that has been working for manufacturers and industrial companies.

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404 error
Website Design

What Does A 404 Error Mean?

At some point in your web browsing life, you’ve undoubtedly come across a 404 error message. You typed in a URL or clicked a link to take you to a new page but suddenly — gasp “Page Not Found.” 

It’s not uncommon to see these types of errors while you’re surfing the web, but when you find one on your own website, suddenly you’ve got a problem. In this blog post, we’ll go over what a 404 error message means, what it means for your marketing efforts, why websites get them, and what you can do to fix any you may encounter on your industrial website.

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Dragonstone
Sourcing

Product Sourcing Trends For Q1 2019, As Told By Game Of Thrones

Winter is here (seriously, spring, where are you?), and the first quarter of 2019 is officially over. 

As an industrial company, you are always looking for ways to connect with B2B buyers. But what are those buyers looking for? With less than one week before the final season of Game Of Thrones premieres, we took a look at sourcing activity of some of the most useful elements of Westeros and beyond the wall on the Thomas Network at the end of Q1 to help you answer that question (and possibly win the Game of Thrones).

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Business Tips

Using Video Calling To Enhance Industrial Sales, Operations, & Hiring

Today, more people are working remotely than ever before. This means that collaboration, which once happened in a conference room, an office, or over lunch, must now occur over greater distances.

There are lots of tools and solutions designed to help bridge the gap and enhance communications in this new paradigm. But, by far, one of the best solutions to emerge has been video calling. That’s because people retain 95% of content they watch via video compared to only 10% of contact read by text.

However, video calling isn’t just a great tool for internal communications; it can be used to convert prospects, recruit new talent, and enhance efficiency on your shop floor.

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Actionable Next Steps for Manufacturers...

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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