The Thomas Blog

11 Digital Marketing Tools You Can't Live Without

When it comes to digital marketing, having the right expertise on your side is essential to success. However, having the right tools at your disposal can also play an integral role, helping you be more productive, efficient, and strategic.

Using Video Calling To Enhance Industrial Sales, Operations, & Hiring

Today, more people are working remotely than ever before. This means that collaboration, which once happened in a conference room, an office, or over lunch, must now occur over greater distances.

There are lots of tools and solutions designed to help bridge the gap and enhance communications in this new paradigm. But, by far, one of the best solutions to emerge has been video calling. That’s because people retain 95% of content they watch via video compared to only 10% of contact read by text.

However, video calling isn’t just a great tool for internal communications; it can be used to convert prospects, recruit new talent, and enhance efficiency on your shop floor.

The Essential Dictionary Of Industrial Marketing Terms You Should Know

The term “digital marketing” was first coined back in 1990. Since that time, new tactics, strategies, tools, and approaches have been introduced, continually redefining the discipline.

7 Terms You Need To Know About PPC Marketing

Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain mystified by the discipline, confused by the terminology, and unsure how to measure their efforts. 

Branding With Sound And Music

Sound is a powerful tool that can stimulate certain emotions and trigger a sense of connection. It has been used in broadcast advertisements forever, incorporated into jingles that you can't seem to shake from your brain.

5 Reasons You Need A Branded Email Address

Let’s face it; it’s just about impossible to conduct business these days without an email address. But if you are using an unprofessional email address, it may be impossible for your prospects to take you seriously.

How To Host, Publish, And Promote Your Videos

By now, you should know how important video marketing is to your business. You've also got a good understanding of the types of stories you can tell, and the tools you need to produce your videos in order to give them a professional look and feel.

With that in mind, you’ve shot, edited, and pieced together your footage with the hope of enhancing brand awareness and driving leads. 

5 Takeaways From IMPACT Live 2018

This year’s IMPACT Live event was, as the name implies, impactful. The two-day conference, held in Hartford, Connecticut, brought together 500+ marketing, sales, and business professionals, all there to learn from some of the best in the industry while preparing for the future of inbound marketing.

How To Not Be Annoying On LinkedIn

In the ever-changing social media landscape, LinkedIn has proven to be a trusted resource for professionals in every industry. As such, it can be a great tool for networking, keeping in touch with old colleagues, recruiting new employees, finding job opportunities, and showcasing your professional knowledge and experience, particularly for those working in industrial marketing.