The term “digital marketing” was first coined back in 1990. Since that time, new tactics, strategies, tools, and approaches have been introduced, continually redefining the discipline.Read More »
Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain mystified by the discipline, confused by the terminology, and unsure how to measure their efforts.Read More »
By now, you should know how important video marketing is to your business. You've also got a good understanding of the types of stories you can tell, and the tools you need to produce your videos in order to give them a professional look and feel.
With that in mind, you’ve shot, edited, and pieced together your footage with the hope of enhancing brand awareness and driving leads.Read More »
This year’s IMPACT Live event was, as the name implies, impactful. The two-day conference, held in Hartford, Connecticut, brought together 500+ marketing, sales, and business professionals, all there to learn from some of the best in the industry while preparing for the future of inbound marketing.Read More »
In the ever-changing social media landscape, LinkedIn has proven to be a trusted resource for professionals in every industry. As such, it can be a great tool for networking, keeping in touch with old colleagues, recruiting new employees, finding job opportunities, and showcasing your professional knowledge and experience, particularly for those working in industrial marketing.Read More »
If you are a manufacturer or industrial supplier that serves the Southeastern United States, wouldn't it be great to know what buyers in your region are looking for? This way, instead of anticipating their needs, you can be meeting their needs — and winning their business.
Thomas recently examined buyer behavior data generated on Thomasnet.com to uncover supply chain trends in Southeast U.S. If you provide industrial products or services in Alabama, Georgia, Florida, Mississippi, North Carolina, South Carolina, or Tennessee, this information could prove pivotal in connecting with more buyers.Read More »