The Thomas Blog

Giving Thanks: B2B Customer Appreciation Tips For Manufacturers

You already know that your customers mean everything to your manufacturing business. However, it's important to let those customers know it every once in a while, too. Most companies likely spend a lot of time, money, and energy bringing in new clients, but very few companies expend anywhere near that much to retain the customers they already have. In fact, just 43% percent of B2B firms consider customer satisfaction a key goal. Studies show that organizations that focus on optimizing their customer engagement outperform their competitors by 26%.

13 Ways To Improve Your Manufacturing Blog (For Beginners)

A great blog can serve as the foundation of your industrial content marketing strategy and fuel lead generation. For most manufacturers and industrial companies, the primary goal of a blog is to drive quality website traffic from search engines — so make sure you understand the goals of your blog. It will influence the way you craft the content.

About Us Page Must-Have Content For Your Manufacturing Company

A lead-generating website needs to provide compelling copy to persuade an action from your audience. A perfect place to do so is on your company's About Us page. This is where you share your story — what makes your business unique, trustworthy, and valuable as a partner. The About Us page should be easy to navigate with informative, useful, and overall engaging content — but too often, this page reads like an afterthought.

11 Top Content Marketing Ideas For Manufacturers (For Each Stage Of The Buying Process)

So you’ve realized that your traditional growth tactics just weren’t working, and you're ready to get your inbound marketing strategy off the ground. Great! To refresh, inbound marketing focuses on creating educational content that pulls people toward your industrial website.

So what do you need to drive qualified buyers to your website? Content! Let's go through some of the best content marketing ideas for manufacturers and industrial companies.

Key Elements Of An Effective Website Design For Manufacturers

When it comes to industrial marketing, first impressions are incredibly important. You need to instantly build trust and credibility with potential customers, lest they take their business elsewhere. That's why updating and maintaining your manufacturing website is so critical — it's often the first point of interaction buyers have with your company. 

Why Is Website Quality More Important Than Quantity For Industrial Website Traffic?

Many companies get fooled by statistics showing heavy site traffic and essentially disregard how qualified — or unqualified — those visitors actually are.

SEO and PPC tactics can be extremely effective in getting the right people to your website, but you also need to have some metrics in place to discern how many of your visitors are serious buyers and how many are merely tire kickers.

Below are a few key reasons why it's more important to focus on quality than quantity for your industrial website traffic.

17 Videos Featuring Industrial Companies & Factories You Should Watch

When’s the last time you were in a new manufacturing or industry facility? Maybe you toured a colleague's shop during a trade show a few years ago or had to do an audit for a new supplier.

But with in-person events at a halt this year, many industrial companies are using videos to tour their shop floors and better engage with buyers.

With so many industry expansions, updates to machinery, and innovative ways to organize, taking a look at what your partners are up to can be great inspiration for your own brand awareness campaigns. From automakers and heavy-equipment manufacturers to plastic injection molders, check out some behind-the-scenes videos below.

9 Easy Tips For Creating A Lead-Generating eBook: For Manufacturers & Industrials

Creating an eBook for your business is one of the best ways to convert leads and increase brand awareness among potential buyers. According to Content Marketing Institute, 51% of today’s B2B businesses incorporate eBooks into their content marketing campaigns.

Whether offering valuable industry tips, troubleshooting, product details, case studies, or comprehensive service overviews, eBooks can be used to address everything from product components to company best practices. Ebooks also enable businesses to connect with a target audience based on their specific stage in the buying journey.

6 Ways Manufacturers Can Turn A Lead Into A Customer (With Examples)

You worked hard to market your capabilities and nurture your prospects. Now your sales team has a healthy list of leads. However, research shows that 40-50% of inbound sales leads are ignored and never followed up on, which can add up to a lot of lost revenue for your business.

Developing an effective lead follow-up process can ensure that you don’t leave potential opportunities on the table. Here are the strategies that should be a part of your process.