The Thomas Blog

Reading email subject lines on phone
Email Marketing

9 Tips How Manufacturers Can Write Effective B2B Email Subject Lines

The job of a subject line is simple: Get the reader to open the email.

On average, 33 percent of recipients open emails based on its subject line, so it’s incredibly important to get it right — because even the most enticing email in the world won’t matter if the reader ignores it.

There’s plenty of insight and data across the web on best practices for email marketing, but here are a few key tips to help you write an attractive subject line that will not only draw in your readers, but your buyers and prospects.

Read More »
Marketer reading lead generating eBook for manufacturers
Lead Generation

9 Easy Tips For Creating A Lead-Generating eBook: For Manufacturers & Industrials

Creating an eBook for your business is one of the best ways to convert leads and increase brand awareness among potential buyers. According to Content Marketing Institute, 51% of today’s B2B businesses incorporate eBooks into their content marketing campaigns.

Whether offering valuable industry tips, troubleshooting, product details, case studies, or comprehensive service overviews, eBooks can be used to address everything from product components to company best practices. Ebooks also enable businesses to connect with a target audience based on their specific stage in the buying journey.

Read More »
How to sell industrial products online
Business Tips

How To Sell Industrial Products In A B2C World

The online product sourcing landscape has changed. B2B consumers are no longer satisfied with data buried in catalogs and PDFs.

Like their B2C online experience, consumers expect a dynamic, user-friendly experience filled with compelling data. This movement drives companies to invest in digitized catalogs and create a complete digital customer experience for online prospects.

How can B2B businesses, manufacturers, and industrial companies shift their current online strategies or elevate their existing lead generation efforts to sell their industrial products effectively?

Read More »
shaking customer hand - turning lead to a customer
Sales

6 Ways Manufacturers Can Turn A Lead Into A Customer (With Examples)

You worked hard to market your capabilities and nurture your prospects. Now your sales team has a healthy list of leads. However, research shows that 40-50% of inbound sales leads are ignored and never followed up on, which can add up to a lot of lost revenue for your business.

Developing an effective lead follow-up process can ensure that you don’t leave potential opportunities on the table. Here are the strategies that should be a part of your process.

Read More »
The Must-Haves On Your Company's About Us Page
Website Design

The Must-Haves On Your Industrial Company's About Us Page

An inbound marketing strategy needs to provide compelling copy on your website to persuade an action from your audience. A perfect place to do so is on your company's About Us page. This is where you share your story — what makes your business unique, trustworthy, and valuable as a partner. The About Us page should be easy to navigate with informative, useful, and overall engaging content — but too often, this page reads like an afterthought.

Read More »
brand marketing for manufacturers
Business Tips

Why Brand Marketing Is Important For Manufacturers

When it comes to branding, the major players probably come to mind first — Amazon, Coca-Cola®, Disney, and so on. The strength of their name recognition is immense. When these names come up, you immediately see their logo, and even if the logo doesn’t bully its way into your brain, you at least know what they’re selling. It doesn’t matter whether you consume their products or not; you know them. They’ve seared your mind with a branding iron. (See what we did there?)

Many manufacturing and industrial companies, however, don't think that they need to worry about branding. Some still prefer to rely on word of mouth marketing and referrals to attract new business, and they feel that branding isn't important in their space. 

But there's a better way to grow your business.

Read More »
mistakes that job shops make
Manufacturing and Industrial

6 Common Mistakes That Job Shops Make

For more than 120 years, Thomas has created trusting relationships with thousands of successful job shop owners from coast to coast. Job shops across America form the backbone of the country’s economy. Unfortunately, even though they may have the right skills, equipment, and people, it’s not rare to see a job shop fail. 

In this blog post, we'll review the common mistakes job shops make and some anecdotal insights directly from job shop owners and managers.

Read More »
color theory in marketing
Marketing Strategy

The Role Of Color Theory In Marketing

The concept of "color theory" is not new. In fact, the term first appeared in the writings of Leone Battista Alberti and the notebooks of Leonardo da Vinci way back in the 1400s. 

Today, color theory is still prominently taught in disciplines like art and science. However, marketers can certainly benefit from learning about it as well. After all, no matter what industry you are in, colors can define your brand, influence your audience, and prompt people to take action. 

Read More »

Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

Free Missed Opportunity Report

See which buyers are searching Thomasnet.com for the products & services you specialize in.

Get Buyer Report

The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

Get Guide